The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)

Award winner! Does it make much difference?

A detailed account of a Fastlane process...

mgrowan

Contributor
Read Fastlane!
Read Unscripted!
Aug 12, 2014
27
45
Brisbane, Australia
We were fortunate to be awarded one of Westpac's Businesses of Tomorrow.
For those that don't know, Westpac, is Australia's second largest company by market cap, 200 years old, and one of our big 4 banks. So the name carries some prestige and credibility.

What are good ways to capitalize on the award?
Has anyone seen things like this make a difference to their bottom line?
Currently I feel it is just a vanity metric.

Thanks!
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

RazorCut

Legendary Contributor
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
May 3, 2014
2,032
7,168
Marbella, Spain
I won a Web Design award once, for a site I built. Apart from that warm glowing feeling, it produced zip in terms of revenue.

Hopefully you will fair better.

Congratulations by the way.
 

AllenCrawley

Legendary Contributor
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Oct 13, 2011
4,095
17,179
51
Scottsdale, AZ
What are good ways to capitalize on the award?
You may not get much, if any, revenue but you can still leverage it.
  • Write a press release regarding the award.
  • Write a blog post.
  • Create a video.
  • Post award related content to your social accounts.
  • Run FB ads to the content you've created (to the PR, to the blog post, etc)
  • Email the news to your list.
  • Run retargeting campaigns to those that have visited your blog post, etc.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
35,626
142,184
Utah
The award could be a valuable "value attribute" (See UNSCRIPTED , Ch 35 ;)) -- when all things are held equal, it might be the metric that drives the customer to choose you over your competitor.

Make sure you advertise the award in your sales literature so it becomes part of the customer's value array (pg 258-259).
 

MidwestLandlord

Legendary Contributor
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Speedway Pass
Dec 6, 2016
1,479
11,101
My Uncle's company was in the INC 5000 list one year.

He put that shit everywhere. On his business card, email signature, website, company letterhead, invoices, front window of his building, Christmas cards, you name it.

Whether he actually got sales from it is debatable, but it certainly made him look big time.

Reads like this:

ABC, INC
Tagline
An INC 5000 Company
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

Must Read Books...

must read books
Download FREE and share!
Download
Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top