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EXECUTION Award winner! Does it make much difference?

Discussion in 'Progress/Execution Threads' started by mgrowan, Apr 21, 2017.

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  1. Apr 21, 2017 #1
    mgrowan
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    mgrowan Contributor Read Millionaire Fastlane

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    We were fortunate to be awarded one of Westpac's Businesses of Tomorrow.
    For those that don't know, Westpac, is Australia's second largest company by market cap, 200 years old, and one of our big 4 banks. So the name carries some prestige and credibility.

    What are good ways to capitalize on the award?
    Has anyone seen things like this make a difference to their bottom line?
    Currently I feel it is just a vanity metric.

    Thanks!
     
    Argue, RazorCut and Kingmaker like this.
  2. Apr 21, 2017 #2
    RazorCut
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    RazorCut Student of Life Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I won a Web Design award once, for a site I built. Apart from that warm glowing feeling, it produced zip in terms of revenue.

    Hopefully you will fair better.

    Congratulations by the way.
     
    mgrowan likes this.
  3. Apr 21, 2017 #3
    JAJT
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    JAJT Ha Ha! Business Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Credibility indicator on your website.
     
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  4. Apr 21, 2017 #4
    AllenCrawley
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    AllenCrawley Legendary Contributor Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    You may not get much, if any, revenue but you can still leverage it.
    • Write a press release regarding the award.
    • Write a blog post.
    • Create a video.
    • Post award related content to your social accounts.
    • Run FB ads to the content you've created (to the PR, to the blog post, etc)
    • Email the news to your list.
    • Run retargeting campaigns to those that have visited your blog post, etc.
     
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  5. Apr 21, 2017 #5
    MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Admin Post
    The award could be a valuable "value attribute" (See UNSCRIPTED, Ch 35 ;)) -- when all things are held equal, it might be the metric that drives the customer to choose you over your competitor.

    Make sure you advertise the award in your sales literature so it becomes part of the customer's value array (pg 258-259).
     
    RazorCut, mgrowan, MidwestLandlord and 1 other person like this.
  6. Apr 21, 2017 #6
    MidwestLandlord
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    MidwestLandlord Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    My Uncle's company was in the INC 5000 list one year.

    He put that sh*t everywhere. On his business card, email signature, website, company letterhead, invoices, front window of his building, Christmas cards, you name it.

    Whether he actually got sales from it is debatable, but it certainly made him look big time.

    Reads like this:

    ABC, INC
    Tagline
    An INC 5000 Company
     
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  7. Apr 21, 2017 #7
    mgrowan
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    mgrowan Contributor Read Millionaire Fastlane

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    Great ideas all. Thank you!