My mailing list has been stuck at a very low number for a while now, and in some ways I'm not surprised.. There seems to be a problem with my niche and I can't yet see how to resolve it.
My niche is "GCSE and A Level Computer Science," which are UK exams taken at 16 and 18 respectively. Both involve a significant amount of programming for students, usually in Python. Apart from tutoring, which I consider my day-job, I want to create products (probably mainly video courses, but also lesson plans, eBooks etc.) to support students and/or teachers working in this space.
There seem to be 3 categories of potential audience members in my niche:
Teachers
Students
Parents
In my blog posts I've been focusing on coding in Python. However, I can't see that many parents are going to give two hoots about that kind of content. As for students, I don't think they are likely to do much blog reading on academic subjects (if my daughter's approach to exams is anything to go by...) Then there are teachers, who are I think are currently my sole readers.
I guess I'm not sure what I would write about to interest the other two audiences. (Or whether there realistically is likely to be an audience of students?) The ideas don't flow nearly as easily as they do for the things I'm currently writing about.
My website has definitely helped me to land some tutoring work and opened up some other opportunities, but I keep coming back to the question of whether creating products in my niche is really likely to be profitable. I don't know whether I've been tricked into focusing on that by the sunk costs fallacy (that fact that I'm already a qualified teacher of Computer Science), or if perhaps there would be a much larger audience/market for Computer Science courses and resources outside of the UK education system.
I know about the pond size/fish size analogy - but I'm curious to hear any insights into my particular situation. And if you think I should stick with my current focus, do you have any ideas for getting more students and parents to subscribe? At this stage, paid traffic is not an option.
I've currently got a banner offering a quiz with email capture on every page, and a pop-up sign up form. I can develop a better lead magnet, but at the moment, the issue seems to be getting people to visit my site. Most of my current visitors come from links shared on Facebook teacher groups.
As usual, any help much appreciated.
My niche is "GCSE and A Level Computer Science," which are UK exams taken at 16 and 18 respectively. Both involve a significant amount of programming for students, usually in Python. Apart from tutoring, which I consider my day-job, I want to create products (probably mainly video courses, but also lesson plans, eBooks etc.) to support students and/or teachers working in this space.
There seem to be 3 categories of potential audience members in my niche:
Teachers
Students
Parents
In my blog posts I've been focusing on coding in Python. However, I can't see that many parents are going to give two hoots about that kind of content. As for students, I don't think they are likely to do much blog reading on academic subjects (if my daughter's approach to exams is anything to go by...) Then there are teachers, who are I think are currently my sole readers.
I guess I'm not sure what I would write about to interest the other two audiences. (Or whether there realistically is likely to be an audience of students?) The ideas don't flow nearly as easily as they do for the things I'm currently writing about.
My website has definitely helped me to land some tutoring work and opened up some other opportunities, but I keep coming back to the question of whether creating products in my niche is really likely to be profitable. I don't know whether I've been tricked into focusing on that by the sunk costs fallacy (that fact that I'm already a qualified teacher of Computer Science), or if perhaps there would be a much larger audience/market for Computer Science courses and resources outside of the UK education system.
I know about the pond size/fish size analogy - but I'm curious to hear any insights into my particular situation. And if you think I should stick with my current focus, do you have any ideas for getting more students and parents to subscribe? At this stage, paid traffic is not an option.
I've currently got a banner offering a quiz with email capture on every page, and a pop-up sign up form. I can develop a better lead magnet, but at the moment, the issue seems to be getting people to visit my site. Most of my current visitors come from links shared on Facebook teacher groups.
As usual, any help much appreciated.
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