I think while it's more obvious online, a lot of people just suck at what they do for a living.
I've met servers who can't remember an order... I've met teachers who don't know their subject... I've met football players who can't catch a ball... and of course I've met coaches who can't coach themselves.
Fat fitness coaches, emotionally unstable life coaches, broke financial advisors -- hell the reason I liked MJ's first book so much was he straight up called out these financial coaches and gurus "what came first, your book or your black card?"
I guess you'd call me a professional coach. But the term is off-putting to me these days. Everyone with a Facebook account says they are a "life coach" -- the boss man calls me a Peak Performance Strategist -- and I make the advertising department call me a Business Strategist... but that's all semantics...
Let's get back to your point:
Taking people from ZERO to a Thousand is probably the hardest thing on the planet.
I would never do it.
Any business starting out needs to beg, borrow, and steal to get those first few customers. And if they can't hustle to get that figured out -- I don't know who can help them. I sure as hell won't.
The philosophy of "I need you to guarantee me" is not the philosophy of success. I'm not thinking of guarantees, I'm thinking "alright if I get one thing out of this that makes me money, then I'll be happy."
I've gone back and forth on this over the last few years. I don't make offers to every person I talk to anymore. If they are looking for an out at the beginning of a program, I know they are going to be a pain in the a$$ to me down the road.
Here's a distinction:
It is illegal to make income claims.
The silicon valley folks are odd ducks but yes, you see the point.
When you hit a certain level, you meet people who have particular skills. I have 3 buddies right now I pay a couple thousand a month to just so they can look at my stuff and catch things I could be doing better.
And if I'm honest, the money is just a token of gratitude because their time is FAR more valuable than the piddly couple thousand bucks (I'm definitely the lucky one in those transactions)
But you're talking about 2 very different things. You're trying to find someone who will help you make $1,000 a month... that's a different beast than "I have a hundred-million dollar company and I need to raise more capital to acquire my competition... what VC's do I know that I could pay to consult and give me some connections?"
I used to do all kinds of stuff. 200% money back guarantees, take all the stuff and still get your money back guarantees -- now I'm just so damn busy I don't do it at all.
Do it or don't do it. Personal responsibility. If someone asks me what the guarantee is, I simply ask "is that important to you?" -- if they say yes, I refer them to somebody else. I just don't want to deal with it.
I hear your frustration through this post my man but let me maybe shine some light:
I've met servers who can't remember an order... I've met teachers who don't know their subject... I've met football players who can't catch a ball... and of course I've met coaches who can't coach themselves.
Fat fitness coaches, emotionally unstable life coaches, broke financial advisors -- hell the reason I liked MJ's first book so much was he straight up called out these financial coaches and gurus "what came first, your book or your black card?"
I guess you'd call me a professional coach. But the term is off-putting to me these days. Everyone with a Facebook account says they are a "life coach" -- the boss man calls me a Peak Performance Strategist -- and I make the advertising department call me a Business Strategist... but that's all semantics...
Let's get back to your point:
The problem is that their value proposition is a bit weird... they will sell you the HIGH TICKET course (couple of thousand bucks) and they will promise you, actually they do not really guarantee anything, that you can get let's say $1000 M.R.R. in 6-9 months if you follow their process.
Taking people from ZERO to a Thousand is probably the hardest thing on the planet.
I would never do it.
Any business starting out needs to beg, borrow, and steal to get those first few customers. And if they can't hustle to get that figured out -- I don't know who can help them. I sure as hell won't.
The philosophy of "I need you to guarantee me" is not the philosophy of success. I'm not thinking of guarantees, I'm thinking "alright if I get one thing out of this that makes me money, then I'll be happy."
and you will not achieve the results I am saying you will achieve, then I will give you all your money back - that is my guarantee.
I've gone back and forth on this over the last few years. I don't make offers to every person I talk to anymore. If they are looking for an out at the beginning of a program, I know they are going to be a pain in the a$$ to me down the road.
SO IF THEY MARKET THEIR COACHING SERVICE AS A WAY TO GET MONEY... THEY SHOULD GUARANTEE THE MONEY AT THE END OF THE COURSE... THE SAME WAY AS UDEMY COURSE ABOUT PHOTOSHOP WILL GUARANTEE YOU THE KNOWLEDGE ABOUT HOW TO WORK WITH LAYERS. If there is a bit of luck involved in the process, then they should market their product as such and see if they still can get so many people on board.
Here's a distinction:
It is illegal to make income claims.
I was once watching an interview with some very successful Silicon Valley CEOs talking about getting business partners and mentors... and they said it starts as a common interest and friendship, it is not based on business transactions like give me money and I will coach you how to be successful (those successful people do not need to waste their precious time for getting scrape money).
The silicon valley folks are odd ducks but yes, you see the point.
When you hit a certain level, you meet people who have particular skills. I have 3 buddies right now I pay a couple thousand a month to just so they can look at my stuff and catch things I could be doing better.
And if I'm honest, the money is just a token of gratitude because their time is FAR more valuable than the piddly couple thousand bucks (I'm definitely the lucky one in those transactions)
But you're talking about 2 very different things. You're trying to find someone who will help you make $1,000 a month... that's a different beast than "I have a hundred-million dollar company and I need to raise more capital to acquire my competition... what VC's do I know that I could pay to consult and give me some connections?"
...BUT if there is not a money-back guarantee, actually not guarantee at all, then I think it screams a SCAM. They should sell the CRASH COURSE TO COPYWRITING or SALES 101 instead... not mentioning any money at all.
I used to do all kinds of stuff. 200% money back guarantees, take all the stuff and still get your money back guarantees -- now I'm just so damn busy I don't do it at all.
Do it or don't do it. Personal responsibility. If someone asks me what the guarantee is, I simply ask "is that important to you?" -- if they say yes, I refer them to somebody else. I just don't want to deal with it.
I hear your frustration through this post my man but let me maybe shine some light:
- Taking a class to learn something is different than "hiring a coach"
- If your goal is to make $1,000 a month... that's $12,000 a year... you can make that working at McDonalds. It's not worth the pain, struggle, and insanity of building a business if your goal is to make 12k/year.
- Stop looking at Udemy courses to try and get rich.
- 99.99% of all coaches ("online" or "offline") suck.
- One of the best "coaches" you'll see is MJ. Read the books. He put all of his advice in there.