Read Millionaire Fastlane
I've Read UNSCRIPTED
- Dec 5, 2013
Become a better listener. Empathize with the people around you, and listen for pain patterns.
Empathy and critical thinking lead you to opportunities. A lot of times people are so engrossed in their own work and troubles that they fail to see them. Or they've had them for so long that they've resigned to the idea that they're unsolvable.
That's where a new perspective comes in and interrupts the pattern. Just gotta recognize what that is.
There's a guy called Dane Maxwell who gets a lot of slack for his big focus on mindset and the "softer" sides of business, but he has great insight on marketing and creating value. His words pushed me on this path and showed me how to find the pains and be of service. It landed me many consulting clients and potential business opportunities... ideas? Galore.
His method (not sure if he coined it, but he introduced me to the term), that I've used for many years and still do to this day, is called Idea Extraction, and it's very simple.
You engage in communication with a business owner or professional in pain (can be anyone, really) and you kindly listen. If you're genuinely interested in their troubles and are looking for ways to help them, with no self-interest, no desire to take advantage of anything, but just do your best to help... it's super easy.
The thing is, these people have likely been in this kind of pain for years. Maybe even decades. They've complained and complained, to their friends, their family, their partners. Everyone is tired of it. Had there been a qualified outlet for that pain it would have been resolved already. But they've not come across it yet...
That outlet is you.
When that person goes home to tell their partner about their day, and it starts with "Ugh... so I had to do X again" before they get interrupted with "I know, dear..." and they're stopped in their tracks. Pressure builds up. Pain turns into frustration. Frustration into desperation.
And over time those things get internalized and locked away behind the excuse that "this is normal." as with most slowlane things.
Your job is to gain their trust and become the confidant they've been missing for all those years. Give them the room to open up and let their frustrations cascade into a beautiful show of opportunity. And record it.
At the end of the conversation they'll be incredibly grateful for having you just listen to them.
If you come along and give them some hope of resolving those issues? Hoboi...
The ideas will not stop flowing. They'll tell their friends. They'll tell their colleagues. You'll get so many avenues of generating ideas in that niche you won't know what to do with them. All because you keep your mouth shut and give them a chance to be honest. WIth no judgement. No self-interest. Just a genuine desire to help.
I first did this when I was 16 (before I knew its name). I called American businesspeople with a Romanian phone number. Half of them didn't answer. Half of the remainder complained that I was costing them money for calling them abroad, and that I better make it quick. Out of those... in 5 minutes they knew whether I could help them or not, and half of them gave me a chance...
Those 5 minutes turned into 1-2 hours of Idea Extraction where at the end I had several pursuable business ideas and a lead for funding and referrals. Once I found a common pain among a bunch of people in the same niche, if I deemed it was scalable (CENTS) then it was something worth pursuing.
And I wasn't good at anything. I just knew I needed to listen and I genuinely wanted to help.
In fact, based on that experience, I realized I was horrible at selling through the phone (which is why I couldn't really turn any of those leads into something significant) so my first job out of education involved selling with a phone. The phone became my money-making device.
And today, 10 years later, when I need some extra cash and I don't know what to do... I just call a few prospects and offer them my help. It's way easier now.
So it's not a difficult process by any means, if you've got the right attitude.
But I stand by its results.
And if this isn't enough for you, I'm sure you'll find a plethora of ideas on the forum or online. It's just that you won't have been the person to come up with them
May your lightbulb shine,