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- Jan 21, 2016
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@businprogress
Curious if you went through any of the threads linked to in this reply to your previous thread:
> Looking for a course on how to market/sell an online course...is this the right thread?
Hey Andy! I sure did! I listened to the "who have you helped" convo. Loved it!
TLDR; I don't really know how Adwords fits with my nonexistent advertising budget, I need to figure out how to test/survey both my clients and online audience to make sure they will buy what I'm offering...right now I have surveys and one beta tester.
It was Adwords focused...I'm not really sure what the minimum budget is for Adwords, and the last I heard you need several hundred to make it worthwhile, so I didn't look into after that. In addition to that, I absolutely agree on focusing on your current customers. I have clients that I have surveyed and have talked about how much they love lessons. I've taken things I've taught in lessons and put it into a course (priced at $237...which in hindsight is over priced) but no one bought the course. So I'm trying to figure out how to survey my current clients to guide me as to what would help them between music lessons so much they would pay for an accompanying online course/materials...and at the same time build enough of a global audience so that I have another income stream online and I'm sharing the things that help students in lessons.
It may take me a while to respond on this forum, as I am prioritizing taking action over taking in information. I am prioritizing this forum though, as every time I go to youtube, google, etc. there is a lot of fluff/information overload/paywalls and I've learned from experience to try to learn what you can for free first, which puts you in a better position to buy the information you need to learn.
I did see in one youtube video an idea of having someone take your course for free/cheap, agree to fill out surveys and film a video testimonial at the end (after I've made various improvements). Then use that in youtube videos and marketing.
I'm just not sure what to do right now other than survey and the idea above. Seems to take a while.
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