Another Reason for you to care about providing your customer value.

[andrewsyc]

I'm a fan of the YouTube channel Kurzgesagt – In a Nutshell

This video makes a good point on how the idea of making people better off because of transactions (at least in modern times) is in your best interest. It's a little more convoluted and less tangible perhaps (and has a long incubation period) but the current world benefits when other people benefit.

View: https://www.youtube.com/watch?v=rvskMHn0sqQ

 

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[MJ DeMarco]

Decent video, somewhat political, but it does grasp the essence of Fastlane Entrepreneurship in making the world a better place, innovating, and providing value -- do so, and you will be better off in all aspects.