Andy has been working on perfecting this material for a long time while considering offering it as a course for the forum. I have no doubt the value will exceed the cost. It will pay for itself for those that engage it fully. Recommended.
MARKETPLACE Most liked posts in thread: Andy's AdWords Course - Get found by the people already looking for you
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Disclaimer: I am a beta-tester and had the chance to watch @Andy Black build the course.
I completed the course in less than a day and it was time well spent.
What I got out of the course:
- A completely streamlined guide on how to get my first ad online
- A deeper understanding of how Google and therefore AdWords work
- I learned how to avoid common mistakes that lead to a "bleeding neck" in the first place
- A burning desire to fully dive into AdWords, buy traffic and get geeky
What you'll learn:
- You'll learn how to get started without throwing money down the drain
- You'll be online with your first ad within a few hours
- You'll be able to analyse competitors' ads, do it better yourself and put your future spending (even if outsourced) into a better perspective
Who is this course for:
- This course is for action takers - your real learning starts when your ad is live
What @Andy Black could do differently:
- Content: I wouldn't know what else to ask for
- Presentation: you could improve the visual presentation by tweaking your audio settings a bit, by branding your videos and interviews, by adding some formatting to written texts etc.
What would I want to see next:
- I'd love a follow-up course on how to read all the variables of the data collected and put it into proper action
After taking this course, suddenly all of Andy's other posts on AdWords make sense. You pay him for showing you only the essentials, for cutting out all the fluff. It's like when you watch a tutorial video of 45 minutes length and fast-forward to the 2 minutes that are relevant for you - Andy's course is these 2 minutes. It's like with good design - you are done when you can't remove anything anymore.
Hope that helps one way or another!
(Argh... I can't edit the opening post.)
Here's a recording of me talking to one of the course students:
Additional information about the offer:
1) Insiders Coupon Code
For forum members who aren't Insiders, consider that signing up for 3 months will allow you to get the coupon code. You'll be an Insider and still save $40 on the course.
Insiders fees FYI:
- 3 months $59.97
- 6 months $89.94
- 12 months $119.88
Just to be clear... like all other marketplace offers, this one is in no way endorsed by MJ or Viperion Corporation.
PM me to get a coupon.
2) Private FB Group for Students
This might only be a temporary thing until we see if it adds value for everyone. For the moment there's a private FB group for students who purchase the course.
3) AdWords Voucher
I can get you an AdWords voucher for your account if it's to a new domain and the account is less than 14 days old. You just need to send me your Client ID (xxx-xxx-xxxx top right in the interface) and I request access.
4) Free Audit
I can also then do a free account audit after you've created your campaign(s) if I can then publish the video.
5) $99 45 minute consultation
As already mentioned in the original offer, when you've gone through the course and created some campaigns, we can do a 45 minute private consultation for $99 to go through it and anything else you want.
6) Subtract the course fees if you need to hire me
If you're too busy to go through the course, or even if you go through it and still want some help, then you can hire me and my team and subtract the course fees.Last edited: Apr 5, 2017
What paid search really boils down to is:
Are people searching for what you sell online?
Paid search works particularly well if people search with a location in their search term. (I call this local lead gen, but others have a wider definition.)
The radio interview plus the Bonus Keyword research lesson that are in the course (and that you can access for free) will explain this. They're also dropped into the forum in various threads I've started too.
So it could be game on if people are searching for "real estate agent <location>", or "condos for sale <location>", etc.
Use the Keyword Planner to get an idea of demand, and do Google searches yourself to check supply. This goes for whatever you're selling - services OR products.
I'll be doing a short course on how to use AdWords to "validate" later on. (Eurgh... I hate startup lingo.)
Bonus tip: Forget the phrase "supply and demand". Burn it into your head the other way round - "demand and supply".
Some people will think the course is too short (feedback from a beta tester)
"There's no fluff. People should realise you've not padded this out. Set expectations so people aren't disappointed there isn't hours of videos to go through."
So here comes some expectation setting...
Someone went through all the threads listed in my "Andy's AdWords Posts" thread and said it took him 6 days of 3-4 hours a day. That's 18-24 hours of reading and watching!
Many people love that series of posts, but still haven't got campaigns running - they're stuck in "learning mode". Other people have read those posts AFTER getting a campaign running and tell me they suddenly get a lot more out of them. I've spoken to people who've worked through all the posts, and still see simple errors in the way they've setup campaigns. In a way, there's almost too much there for people to get up and running quickly - which is why I created The AdWords Jumpstart thread in the speedway forum, and now this course.
I learn by doing, and then writing up my insights. This brings me clarity, and helps others get insights too. The people who make the most out of those insights are those already running AdWords campaigns.
I mentioned it in the OP, but want to emphasise this again:
This course is not for people who want to learn all the ins and outs of AdWords.
This course is for people who want to get a great campaign live in as short a period of time as possible - so they can generate more leads and sales.
Below is a screenshot of the core lessons. That's under an hour of videos to take you from choosing a good buying keyword to having excellent ads running.
There's a couple of hours worth of radio interviews you can optionally listen to before you go through the course in the car or on a walk, and there's some bonus videos that will make way more sense after you have an ad running.
This course is for people who value their time and want results - and the result they want is to have ads running, NOT to "learn AdWords" and get a certificate.
If you want to "learn AdWords" then Perry Marshall's book is excellent, and I hear there's an 18 hour Udemy course for $10.
The First Time
(Original post here)
I was a BETA tester and watched @Andy Black build the course earlier this year. I was so swamped with work over the last months, I could hardly handle it. Inbound leads were coming through because of my "Spend your money on diesel and coffee" efforts. I barely had time to read emails, let alone follow any outbound lead generation strategies. I focused on my existing clients and made sure they left me smiling.
Fast forward to the end of July, I finished up some big projects and suddenly the stream of inbound work receded. I kept my emails asking for testimonials, referrals and repeat work for later that year, when everybody is back in the office and serious about business after the summer.
So I figured it was the right time to put my freshly gained knowledge to work.
I went step by step through Andy's course again, while setting everything up at the same time. I created an Excel file and combined my services with locations and arrived at 144 different keywords I wanted to bid on initially. I didn't get precious about writing the perfect ad copy. I just wanted to get online as fast as possible. It took me around 1,5 days to generate ads for my roughly 150 keywords. It was repetitive work that was very needed, because I now feel comfortable with the AdWords dashboard.
I finally started my campaigns Tuesday afternoon.
I kept refreshing the page every 10 minutes, getting crazy about the stats. Man, I love data I figured. While I watched the data come in on my second monitor while working away on remaining client work, I felt nervous. I felt excited. I was scared. Scared that nobody would call.
I didn't really know what to expect, so when my phone cut through the silence of my office this afternoon, I jumped from my chair and searched for my phone under a pile of paper. Actually expecting a call from family, I barely glanced at the display but realized that it had a different color. I am using a phone with two SIM cards and a number solely dedicated to AdWords. It was the color I have never seen before on my display. The one of the "other" SIM card.
Suddenly nervous, I stood up to raise my energy levels, did some air squats, took a deep breath and...
"Hey, I saw your ad on Google, checked out your website and was wondering if you could help me..."
I could hardly focus on what he was saying, because all I was thinking was: "This stuff works. It WORKED!!! Can you believe it??"
It was a personal trainer who quickly explained what he needed and how I could help him. We agreed on me sending him a proposal by beginning next week.
After the call, I sat down grinning like hardly ever before.
An actual human looking for help with what I offer called me.
Out of the "blue".
A human being looking for value.
A human being looking for a great service.
A human being looking to be a raving fan one day?
Well, I'll do everything I can to make him one.
It took 2 days, 114 impressions and 8 clicks for my phone to ring.
It left me with an incredible feeling and with thirst for more. Much more.
Many thanks to you, @Andy Black.
Many thanks for making all your knowledge available and accessible for us.
THANK YOU!Last edited by a moderator: Aug 3, 2017
Some questions I've had:
1) Do I need a website?
No. You don't need a website to go through the course and get a good ad live.
In the course itself I create an ad for a B&B in the Champagne region in France. The B&B owner didn't know I did this, and doesn't know there's an AdWords campaign running.
I've run tests in the past to find out search volumes and other data, and I've sent visitors to a good yellow pages result or to an organic listing that doesn't have an ad.
2) What ad budget do I need to work through the course?
Minimal. The campaign I setup in the course was one that would deliberately get very low search volumes and have a very low ad spend. In case there was higher volumes, I set the daily budget to €5 anyway.
I'm letting that campaign run for a little bit so I can add some more videos of me looking at this tiny bit of data we've bought:
3) What initial ad budget would a client need if I were to run campaigns for them?
You don't need much of a budget to get ads running and start gathering a bit of data. I always tell new clients that we're buying data first, and any enquiries or sales are a bonus.
Obviously the bigger the budget the more data we can buy, and quicker.
The trick is to bid in a restrictive fashion so your initial campaigns get the potential buyers to their site, and not the information seekers.
My typically complaint from a client is that there's not enough volume, not that the spend is too much.
You could learn a lot with a starting budget of $200.
Do you charge % of spend, % of sale, per lead, or a flat monthly fee?
Currently all my clients are flat monthly fee. I find this simpler than pay-per-lead. Maybe I'll get to a pay-per-lead model later on, but the clients I go for often prefer a flat monthly fee (think Yellow Pages).
Clients pay the ad spend to Google directly (I don't like footing the bill and then chasing for the money from them).
To do this I create an AdWords account under my own MCC account and grant them access so they can add their billing details. I could remove their access afterwards but typically allow them to see what's happening. If they start tinkering I may remove them, and if I get a whiff of them being dodgy they're out. Over time I'll probably default to removing their access.
The key take-away is that normally I own the AdWords account. The clients "rent" the campaigns from me.
I do the same with landing pages. They are built and hosted on my servers, and clients can have them appear on a subdomain of their domains using A-Records (I believe that's the correct technical term). The client's pay a monthly rental for landing pages.
Creating New AdWords accounts is easy with an MCC:
It's very simple to create a new AdWords account under your MCC account.
(Note that you can have nested MCC accounts if you want to grant access to specific MCCs to different people.)
As promised here is my review:
As Andy has been an expert in this field and has posted info and content worth probably thousands of dollars for free, the moment I saw that he made a course, I was like "take my money, here, teach me the magic"
It was a process of "if he gave so much value for free, what he is charging money for must be gold."
Prior to signing up for the course, I didn't know how to do anything in AdWords except to check traffic for a certain keyword. I have seen some courses but It was all an information overload and you would just get lost. Plus, the most important thing, I had nowhere to use it. That is the thing I hate the most when you can't put something to practice, it fades away from your mind. Now, I had a client with a business that could benefit from it, and I am launching a new business soon that will also benefit from it.
The best way to describe his course is "short and sweet"
He gives you a SOLID foundation of absolutely everything you need to know on how to make your ad, ad extensions, keyword research, what options to use when setting up a campaign, how to get around in the AdWords. Only the things you NEED. As he describes it "no fluff". It is around 1 hour of content give or take and after that you will have your ad up on google, and it will be ahead of 80% of other ads because he shows stuff that most other people don't use.
One of the more important things he taught me is how NOT to waste your money, you can get a CPC(cost per click) as low as 0.5$, which is great. To me, prior to the course, that wasn't really how it went, I thought you needed to spend min 1.5$ per click, even more. (that might be the case for other industries, but what I am trying to say is, you don't need to spend as much as I thought.)
You won't be sitting there wondering if you did this or that right, or how to do this, everything is clear and to the point. And even if you did, as he is such a great guy, I'm sure he will go out of his way as always to help and explain everything.
Almost forgot to mention, I have been testing this on my client with her business and for the cost of around 20$ in adspend, she got a client for around 150$. So that's a nice return.
In my opinion, if you plan on swimming in the entrepreneurial waters for the rest of your life like me, then you should learn how to use google ads. It is such a valuable thing to know.
And I think the absolutely best way to do this is by getting his course.
Alright guys. I bit the bullet, purchased the course, and finished it two days ago. Here's my review.
So here's what you get with the course. Straightforward information, very clear, very well-explained walkthroughs through everything that you need to know in order to get your ads going.
The course is presented in an over-the-shoulder style fashion in which we get to watch our good friend Andy create an ad, explaining the what and the why with every step as he goes along.
There is ZERO fluff in this entire course. It's an actionable guide that you can use to get started and get ads going within one/two-hours time.
The day after finishing this course, I got inspired to take some massive action and just start cranking out ads and see what came of it. Within 30 minutes, using the wonderful tools Andy provides in his course, I had four beautiful, high-quality ads up and running. This morning, I woke up out of bed to see that a few people have already seen the ads, and sent me an email inquiring about one of the services they found!
The Forum is all about taking action, and Andy has given us a phenomenal guide on how to do exactly that.
Would recommend to everyone interested in Local Lead Gen.
As I posted earlier, there's also a 10% discount on the course! Join the Insiders for $60, and you will be able to purchase the course for only $299!
Someone doing the course at the moment is creating ads for a potential client and footing the AdWords bill himself. Once he's proven the campaigns work he's going to try and get that business signed up as the first client of his AdWords service.
I myself got started in AdWords back in 2009 helping someone else to generate leads. That person paid the ad spend, and I did the work for free. It was my "case study" and became the story I've recounted hundreds of times since them (as per the radio interview linked to below).
For people who want to get better at AdWords, Facebook ads, building websites, etc... I often recommend they provide them as a service to other businesses.
1) You don't have to fulfil the leads that are generated - the client business does that.
2) You don't have to foot the AdWords/FB bill - the client business does that.
3) You get paid to manage someone elses ad spend. (How cool is that? Getting paid to manage €100k/mth ad spend is great! How much do you think you learn managing many client's accounts versus just managing your own?)
4) You get paid even when the campaigns aren't profitable (certainly at the beginning when you're building campaigns and dialing them in, less so as time goes on).
5) You have business owners as clients. You'll learn how to sell to them, how they think, and get to rub shoulders with people you may have been trying to get a mentorship with!
6) You'll become their new BFF if you can move the needle and bring in more sales for them. Of all the services you can provide a business owner, one that brings in more revenue has got to be the most sexy. Want business owners to introduce you to their business owner friends? Get their phone ringing.
Adding demonstrable value to business owners is the best form of marketing and "networking". Get them to sell you to their own network.
Get in with AdWords, FB, website builds or whatever you become known as (The XYZ Guy/Gal), and they'll typically ask you to do everything else website, marketing, or IT wise.
Andy... can you manage our Wordpress website and do our SEO? Err... no, but I'll find someone who can.
I believe businesses pay over $100 million a day on AdWords. That's a massive demonstrated monthly cashflow. I've attached myself to that monthly cashflow and have monthly revenue from client businesses - because they get a better ROI hiring me to manage their spend than if they were to do it themselves.
Here's a nice sliding scale:
- Intern -> Employee -> Freelancer -> Agency -> Productised Service -> Platform
Being a freelancer and consultant is great fun. Sure it's time-bound, but it's a start.
Then start bringing in contractors (or employees if you've a mind) and transitioning to being an "agency".
Start working out what clients you like working with, and which verticals you can do it really well for. Find your groove.
Branch out from being "The AdWords Guy" to "The Guy Who Generates Leads for Blacksmiths".
Build a booking.com for Blacksmiths and own the assets rather than be an agency building assets for clients.
Personally, I'm a coal-face consultant with contractors (so a mini-agency), refining our productised service as we dial in which verticals we work best in, and my plan is to build brands in different verticals, as well as a Marketing Technology Company.
I'll add videos and more content to this course as more people get through it and I find patterns in the questions being asked.
Maybe I'll bring out more advanced courses, or courses specific for people who want to do what I do rather than for business owners generating leads for their own business.
"Sales solve everything."
Learn how to make sales.
This course will Jumpstart your AdWords skills so you can focus on making sales with paid search.
Link to that radio interview is in here:
Last edited by a moderator: May 6, 2018
I was one of the beta testers for this course. I JUST NOW got to actually finish the thing.
First of all, it's worth every penny. What it does is explain a rather complex software system as if it's a no brainer, then shows you exactly how you can get found.
There's hours of material, including an actual account audit on an actual client. However, if you just want the Adwords tutorial, that's enough to get started generating some leads.
This course combines the technical aspect with the marketing aspect and teaches it in an accessible, jargon-free manner. Adwords is VERY technical, but Andy shows you how to get through it despite the complexity of Adwords.
Andy said somewhere before that Adwords is a tool built by nerds, for nerds, which is why it's relatively complex and difficult to use if you don't know how to navigate it. Not a nerd? Now you can be as smart as one.
Second of all, it's worth every penny. It explains thoroughly what a business needs to do in order to advertise locally and to people that signal purchase or call intent. This is big.
Imagine if you could be in front of the people, in your town, who want what you offer right now. That's what Adwords does... if you do it right.
A BIG PART that Andy goes over is how you can actually BEAT the competition, especially if you're local.
Not only do I recommend you buy this course, I recommend you USE what you learn. Build a campaign and test it.
For those who are deep into Internet marketing learning, you'll know that the secret of profitability lies in the data you collect. Andy shows you how to buy data and analyze it using the system that he created himself.
In other words, this gives you the framework to FIND people who want what you offer, GET IN CONTACT with these people, and, ultimately, PROFIT.
I can't recommend this course enough.
tl;dr It's worth every penny.
Ok, so first a disclaimer. I got this course for free. As mentioned in my previous post, I was I beta-tester of sorts, viewing the entire course.
It was clear to me that this is a great course if you want to go up and running, with not much theory and no fluff. So I gave a comment along those lines here in the thread.
As it often happens with something we get for free - it gets shelved for use "later" (usually never) along with a bunch of other freebies, bookmarks and so on.
Until a few days ago, a team that I'm part of needed some ads done. And it just so happened that no one was available who could do it...well except me. I'm a web dev, but offered to do it, and figured Andy's course will suffice.
So I'm going through the videos, and following the process, all for an actual paying client.
I wasn't really sure if I even setup everything right.
A day or two later - one of my ads turns out to among the best performing ones. In number of conversions. In cost per conversion. I knew when I picked keywords that it makes so much sense, but still - couldn't actually imagine it working.
It may sound funny to anyone who already found success with paid advertising, but for me - this was an amazing feeling!
I finally, for the first time ever, did something which brings conversions (and bottom line - money) without getting paid by the hour. And while sleeping.
I wanted to share this for those who maybe like me have the course, but for some reason haven't got to actually following it through yet.
Knowing it can work is one thing. Experiencing it, as direct result of your own effort - is completely another.
I am more or less experienced PPC advertiser (travel niche), and have being running adword compaign for close to a year.
The niche is very competitive, i was following 1 kw per ad group rule, know as SKAG + other good practices, was successful and had the feeling that i am quite knowlelgable in adwords.
I had the chance to see some Andy's videos, the one with Neal especially was helpful, and it helped a lot.
Some of the things that were helpful for me:
1. Adding yymmdd at the end of the compaign name - very convenient + great for sorting and time saving
2. Choosing 'Delivery method Accelerated' - and Andy's explanation of WHY to do that.
3***. "targeting right audience is more important than ad copy". That's kind of main thing i have to remind my self from time to time, some times i spend too much time in tweaking the copy instead of finding right people
4***. Andy "just showed Neal his bleeding neck, where Neal looses money." - must watch, it was gold!
I knew all this, BUT when Andy SHOWED Neal the 'snow removal' searches (while his keywords were cleaning related), it made me look in my compaign for next hour and sure i find the searches that should not be there.
4. search impression share - knew nothing about that before
5. "divide impressions by impression share and you will get total searches" - logical? yes, but i never used it, now will
To sum up - i would recommend Andy's works to experienced guys, and would say that for newbies they are must and would save them lots of time and money.
Disclaimer: this isn't a review of the course, but of the method and the man behind the brilliant plan.
Why you're not selling this for 10k a pop is beyond me...
Anyway, I’m extremely familiar with what Andy is offering, since we discussed and implemented his method on a couple of calls.
(I’ve invested and sold 2, 6-figure, companies in the online marketing space, before meeting Andy)
While AdWords is saturated on the surface (newbies driving up costs b/c they don’t know what they’re doing), he’ll show you how to position yourself so you can grab that “underpriced attention.”
His style depends on finding your customers quick and safe: you'll see how to only focus on people who are ready to buy.
With all good things, AdWords (in its current form) will come to an end, whether it's due to saturation, market share loss, or revolutionary technologies (think VR, Alexa, etc.). BUT, you still have a few good years to add this to your business, with the realistic possibility of turning out 7-figures!
Furthermore, what you’ll learn from him transfers over into other ad networks…
Personally, I loathe the idea of relying on 1 company as a source of income, because I've been burned by the SEO bust in 2013.
However, this is the bread and butter of thousands of platforms online, so you can expect hefty rewards when implemented swiftly.
A note for those looking at possibly purchasing the course!
If you buy the course as a standalone, it's $399.
However, if you're a Fastlane Insider, it's only $299! You can become an Insider for as little as $20/mo. for three months!
If you sign up as an Insider before your purchase, not only do you save ~10% on the course, but you also get three months of high-level content from the forum you all know and love. I'll be joining and signing up myself soon!
Thanks for this course; I would definitely recommend anyone who wants to learn about paid advertising to take this. A lot of the examples are geared towards local businesses, however I am looking to become a superstar online seller and I believe it's invaluable.
The big thing for me was getting the $99 call and going through what I had been doing; there were plenty of aha! moments which I've pasted below.
ADWORD AHA MOMENTS
1. Finding the search term tab and linking that to the concept of broad match keywords – finally understand the difference between search terms and keywords.
2. Understanding the impression share metrics and what that means regarding overall amount of impressions for the day.
3. Understanding how to tweak the budget, using the Impression Share Lost Through Budget metric.
4. Understanding the ‘holy trinity’ of keyword, ad and landing page – all have to be congruent with each other.
5. Understanding the reason for putting one keyword per ad group in order to attain the ‘holy trinity’.
6. Using the plus sign gives a modified broad match, not an exact match. Meaning that the words with plus added to them, have to be used in the term. However this means close variants will still be caught, for example +handle can produce the word handling within a search term (which may or may not be a good thing with that particular word).
7. If you do not check your search terms and filter out irrelevant ones, then your CTR (click through rate) will go down. If that goes down too much then Google will penalise you. They will penalise you by not showing your ad for the most relevant search terms. Pushing you further and further to the side.
8. CTR can be improved by removing needless search terms and increasing click bids.
9. By concentrating on the correct search terms you increase your sphere of influence.
I'm sure there will be more; however these will keep me going for a whileLast edited by a moderator: Apr 6, 2017
I actually joined the insiders just to learn more from Andy and his no-fluff super simple way of teaching powerful principles and concepts.
When I notice he had a course it was a no-brainer to me, i have 4 local clients paying me good for facebook marketing, but want to learn to use adwords as a trip wire to acquire new clients
I have one chiropractic adwords client but I dont charge him much since he only get 1 customer/m from it (my town is small as f***)
Going through the course I catch myself "was this all?!". I had a skype with Andy a while back and he talked like it was a rabbit hole.. but this was just too easy.
I dont know what I expected but the fact that I know how easy it is makes me much more confident talking to clients, and now I have a step by step model I can teach future employees.
In the end of the course it is a video for over 1 hour that makes the whole course clearer in terms of the "overall overview" and you will learn small settings insights that will save you the price of the course with only one campaign active !
This is no fancy graphics, get rich copy or strategies that will be banned in 2017, this is a timeless course for using search ads for maximum results!
Just to be clear to anyone considering the course:
There's a 1 hour optional (but recommended) podcast prior to taking the core lessons. This will get your mindset right.
Then there's 1 hour of video for the core lessons.
Then a 1 hour audit of an account that will make more sense after you have a campaign running and are wondering what to look at to dial it in.
And I link to another 1 hour podcast that talks more about freedom, motivation, and grow what you know.
If you just wanted to get an ad running then there's only 1 hour of video in the core lessons. You could be up and running in a couple of hours.
Although unnecessary, I like to testament to Andy's helpfulness and knowledge.
I did not comprehend all of Andy's posts before working on Adwords full-time. There's a lot hidden gold in there, and there are many nuances in Adwords which can cost a lot of time and money.
A course like this could easily help you save 8 hours researching his posts, and a few pointers can greatly increase effectiveness of even small campaigns.
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