Lex DeVille
Sweeping Shadows From Dreams
FASTLANE INSIDER
EPIC CONTRIBUTOR
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To be sure we're on the same page, here's specifically what you need to know before tactics, techniques, or the structure of copy will be of any use:
- Who is your target audience?
- What problem are they having?
- What makes it a problem for them?
- How bad is the problem?
- How do they talk about it in their own words?
- How do they think about it in their mind?
- How old are they?
- What are their worldviews?
- What kind of slang does that market segment use?
- What words or phrases would they hate?
- What are their core values in life?
- Who else in their life does this problem affect?
- What are their political views?
- What are their religious views?
- Are they more emotional, analytical, or action-driven?
- Are they big picture people or detail-oriented?
- What do they do in their spare time?
- How big is their family?
- How do they like to imagine themselves?
- What do they identify with in life?
- How do they want to be seen by others?
- Who is this person?
Who is this person? Who will they become once they own your product?
Copywriting is about people.
Tactics and techniques are about copywriters selling products to their target audience, (whom they know very well) people who want to learn to write copy.
- Who is your target audience?
- What problem are they having?
- What makes it a problem for them?
- How bad is the problem?
- How do they talk about it in their own words?
- How do they think about it in their mind?
- How old are they?
- What are their worldviews?
- What kind of slang does that market segment use?
- What words or phrases would they hate?
- What are their core values in life?
- Who else in their life does this problem affect?
- What are their political views?
- What are their religious views?
- Are they more emotional, analytical, or action-driven?
- Are they big picture people or detail-oriented?
- What do they do in their spare time?
- How big is their family?
- How do they like to imagine themselves?
- What do they identify with in life?
- How do they want to be seen by others?
- Who is this person?
Who is this person? Who will they become once they own your product?
Copywriting is about people.
Tactics and techniques are about copywriters selling products to their target audience, (whom they know very well) people who want to learn to write copy.