I don't know. It's nothing more than the "fear evocation" approach, if you ask me.
When I was in sales and my company added automated home security to its offerings, one of the big things was "DO NOT prey on their fears."
That was because the common practice in home security sales (by the competition) was to start with an alarming statistic of home invasions and burglaries in the area. This instilled fear into the potential client and made them succumb.
Sure, its sometimes effective, but a snake oil greaseball approach overall.
Other than that, I have a degree in Media Production, so I can see through such presentations quite easily.
When I was in sales and my company added automated home security to its offerings, one of the big things was "DO NOT prey on their fears."
That was because the common practice in home security sales (by the competition) was to start with an alarming statistic of home invasions and burglaries in the area. This instilled fear into the potential client and made them succumb.
Sure, its sometimes effective, but a snake oil greaseball approach overall.
Other than that, I have a degree in Media Production, so I can see through such presentations quite easily.