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- May 5, 2014
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They're ruthless but this is why you need to build a brand and not just sell a product.
I sell in a very similar niche as you (we talked on FB yesterday btw) and honestly i cant see Amazon competing with my brand simply because of how it's positioned. People dont think Amazon is cool - they cant replace Nike, Adidas, or Reebok. They could in some crazy future buy them if they got big enough but no one is going to think that Amazon Shoes are cooler than Nike Shoes...
Do NOT sell a product - build a brand, create brand equity and provide amazing customer service and while you may get delisted on Amazon (this isnt the first time ive seen this) you will still own your brand and be able to grow.
I sell in a very similar niche as you (we talked on FB yesterday btw) and honestly i cant see Amazon competing with my brand simply because of how it's positioned. People dont think Amazon is cool - they cant replace Nike, Adidas, or Reebok. They could in some crazy future buy them if they got big enough but no one is going to think that Amazon Shoes are cooler than Nike Shoes...
Do NOT sell a product - build a brand, create brand equity and provide amazing customer service and while you may get delisted on Amazon (this isnt the first time ive seen this) you will still own your brand and be able to grow.
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