"This bullshit" you're referring to is written by some of the most legendary marketers of all time. Gary Halbert went from door to door trying to sell stuff in person, observing how his prospects reacted to certain pitches and optimizing it accordingly -- before even putting it on paper!
Joe Sugarman sold 20 million pairs of those BluBlocker sunglasses with "sleazy, click-baity bullshit". He once ran America’s largest direct mail catalogue for space-age products.
But sure. You think it sounds dumb so it cannot POSSIBLY work. And no. You're not going to test it yourself. So instead you go to this forum, write a terribly formatted post and ask US whether or not this bullshit works...
Let me tell you something:
Your opinion doesn't matter
Our opinion doesn't matter
The marketmind decides
And you're asking if there's an alternative. Yes, there is. The "bullshit rainmaker" Joe Sugarman even said it himself. Create the optimal buying environment for your prospect.
I'm not going to explain that any further than need be, but Google that if you can't wrap your brain around it.
What the optimal buying environment is for your product only you can decide, since it varies so incredibly much.
For example, I'm working with a company that sells a world-renowned cold sore treatment device. I know very well which kind of approach works best for selling it. Why? Because I didn't sit on my a$$ and say:
"That wouldn't work! How could people fall for XXX?"
I acted, assessed and adjusted. The product I mentioned before didn't sell terribly great when doing what works in some other industries and with other products. I know since I've tested it.
Medical treatments are a lot about trust. Trying to sell something too hard backfires. Instead, in my case, it was as simple as stating the benefits, backing it up with facts and using a trustworthy language. Almost like emulating the aura of a medical doctor but on the web.
Same goes for ANYTHING. Trying to sell an expensive painting? Create an exclusive, high-end buying environment!
Selling cheap stuff? Create a buying environment that gives that cheap vibe!
To sum it up: It depends on everything. On circumstances. On what year it is. On what month it is. What are you selling? What's the essence of the product? Who are you selling to?
Reminds me of good ol' Vince James (Passafiume). The ultimate scumbag marketer who sold subscriptions for supplements that would enlarge the more private areas of one's body. Scammed nearly half a million people -- raking in about $70 million until the FTC or IRS got to him over some petty mistake. Lost it all and did some time in prison.
Interestingly enough, Vince afterwards went and wrote a book called "The 12-Month Millionaire" to start making money again. Describing the process of how he sold his crap to all those people. Although it's paved with bullshit, it's an interesting read about direct marketing and OG funnels if you learn how to filter the crap. Yes, even if you're a legitimate business.
Some time later he stopped selling the book, and instead Russel Brunson -- now CEO and founder of the million dollar company ClickFunnels -- repackaged Vince's story in a video interview series and sold it himself.
Joe Sugarman sold 20 million pairs of those BluBlocker sunglasses with "sleazy, click-baity bullshit". He once ran America’s largest direct mail catalogue for space-age products.
But sure. You think it sounds dumb so it cannot POSSIBLY work. And no. You're not going to test it yourself. So instead you go to this forum, write a terribly formatted post and ask US whether or not this bullshit works...
Let me tell you something:
Your opinion doesn't matter
Our opinion doesn't matter
The marketmind decides
And you're asking if there's an alternative. Yes, there is. The "bullshit rainmaker" Joe Sugarman even said it himself. Create the optimal buying environment for your prospect.
I'm not going to explain that any further than need be, but Google that if you can't wrap your brain around it.
What the optimal buying environment is for your product only you can decide, since it varies so incredibly much.
For example, I'm working with a company that sells a world-renowned cold sore treatment device. I know very well which kind of approach works best for selling it. Why? Because I didn't sit on my a$$ and say:
"That wouldn't work! How could people fall for XXX?"
I acted, assessed and adjusted. The product I mentioned before didn't sell terribly great when doing what works in some other industries and with other products. I know since I've tested it.
Medical treatments are a lot about trust. Trying to sell something too hard backfires. Instead, in my case, it was as simple as stating the benefits, backing it up with facts and using a trustworthy language. Almost like emulating the aura of a medical doctor but on the web.
Same goes for ANYTHING. Trying to sell an expensive painting? Create an exclusive, high-end buying environment!
Selling cheap stuff? Create a buying environment that gives that cheap vibe!
To sum it up: It depends on everything. On circumstances. On what year it is. On what month it is. What are you selling? What's the essence of the product? Who are you selling to?
My favourite example was a guy who was raking in bulk cash by selling dick pills until the FTC got him. Yes, dick pills. Advertising "buy [fancy sounding pharmaceutical name] and double your dick size" on porn sites.
Reminds me of good ol' Vince James (Passafiume). The ultimate scumbag marketer who sold subscriptions for supplements that would enlarge the more private areas of one's body. Scammed nearly half a million people -- raking in about $70 million until the FTC or IRS got to him over some petty mistake. Lost it all and did some time in prison.
Interestingly enough, Vince afterwards went and wrote a book called "The 12-Month Millionaire" to start making money again. Describing the process of how he sold his crap to all those people. Although it's paved with bullshit, it's an interesting read about direct marketing and OG funnels if you learn how to filter the crap. Yes, even if you're a legitimate business.
Some time later he stopped selling the book, and instead Russel Brunson -- now CEO and founder of the million dollar company ClickFunnels -- repackaged Vince's story in a video interview series and sold it himself.
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