JAJT
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FASTLANE INSIDER
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We had a 1 hour sales meeting every Monday at my last job.
In a room we put our head of marketing, head of engineering, head of sales and myself (I was a sort of "swing" sales guy who typically touched most opportunities across the team).
In that meeting we went through the entire sales pipe for the company. Every opportunity by every sales person was put front and center with the question "what can we do to move this forward?"
Every week we uncovered at least a dozen ways to help out the sales team and move the opportunities forward (we're talking 6-7-8 figure opportunities). Sometimes marketing put together pitch decks. Sometimes engineering was tasked to figure out capabilities, sometimes sales had to decide on discount amounts or give a blessing for this and that, and I gave context/status for many opportunities since the rest of the sales team wasn't included (they were all around the world).
Everyone with decision making authority for the company was in that room and we flexed that decision making muscle every week. They need something that's never been done before? Engineering is on it. They need to convince their boss? Marketing is on it. They need a discount or bundle or tiered pricing structure? Sales was there. Someone in the company dropped the ball? We picked that ball back up.
One of the most profitable meetings I've ever been part of. It was AMAZING how much money was falling through the cracks or left on the vine to die when all it needed was someone to look at it and say "what do we need to do to close this?"
So while I generally dislike meetings - I would absolutely say they have an extremely valuable place and purpose.
In a room we put our head of marketing, head of engineering, head of sales and myself (I was a sort of "swing" sales guy who typically touched most opportunities across the team).
In that meeting we went through the entire sales pipe for the company. Every opportunity by every sales person was put front and center with the question "what can we do to move this forward?"
Every week we uncovered at least a dozen ways to help out the sales team and move the opportunities forward (we're talking 6-7-8 figure opportunities). Sometimes marketing put together pitch decks. Sometimes engineering was tasked to figure out capabilities, sometimes sales had to decide on discount amounts or give a blessing for this and that, and I gave context/status for many opportunities since the rest of the sales team wasn't included (they were all around the world).
Everyone with decision making authority for the company was in that room and we flexed that decision making muscle every week. They need something that's never been done before? Engineering is on it. They need to convince their boss? Marketing is on it. They need a discount or bundle or tiered pricing structure? Sales was there. Someone in the company dropped the ball? We picked that ball back up.
One of the most profitable meetings I've ever been part of. It was AMAZING how much money was falling through the cracks or left on the vine to die when all it needed was someone to look at it and say "what do we need to do to close this?"
So while I generally dislike meetings - I would absolutely say they have an extremely valuable place and purpose.