Andy Black
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You don't get Impression Share at the ad level. Just campaign, ad group, and keyword level (and in the dimensions tab).
You wanted to see your Impression Share at the *keyword* level didn't you? Go to the keyword tab and modify columns to show the Impression Share metrics.
Beware though... your two keywords are canabalising each other slightly (one of your keywords catches the other). If you want to get really geeky then put them into separate ad groups (recommended anyway), and put the appropriate negative in one of the ad groups to split your traffic properly.
Also... you're getting your terminology wrong. People don't search for the keyword your bidding on. They search with a search term, and you're bidding on a keyword. A keyword matches a *set* of search terms.
Re-read "The Single Biggest Reason People Lose Money With AdWords".
You wanted to see your Impression Share at the *keyword* level didn't you? Go to the keyword tab and modify columns to show the Impression Share metrics.
Beware though... your two keywords are canabalising each other slightly (one of your keywords catches the other). If you want to get really geeky then put them into separate ad groups (recommended anyway), and put the appropriate negative in one of the ad groups to split your traffic properly.
Also... you're getting your terminology wrong. People don't search for the keyword your bidding on. They search with a search term, and you're bidding on a keyword. A keyword matches a *set* of search terms.
Re-read "The Single Biggest Reason People Lose Money With AdWords".
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