Advices about copywriting books

[Fraf88]

Hi all,

I'm getting ready a blog for a particular niche and I would like to affiliate in some programs.
Can someone suggest me a "MUST" book where I can learn about copywriting ?

Ty in advanced

 

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[The-J]

Ca$hvertising by Drew Eric Whitman

How to Win Friends and Influence People by Dale Carnegie

Influence: The Psychology of Persuasion by Robert Cialdini

 

[MotiveInMotion]

I forget who posted this earlier from another thread, but I copied and pasted it for my own records, still highly recommended. So, I allude to whoever the O.P. on that one was, but here you go:



"Scientific Advertising" Claude Hopkins

"Tested Advertising Methods" Caples (4th edition or earlier only)

"How I Raised Myself from a Failure to Success in Selling" Betger

"How to Write a Good Advertisement" Schwab.

"How to Write Sales Letters That Sell" Drayton Bird

"Break-Through Advertising" - by Eugene M. Schwartz

"Advertising Secrets of The Written Word" by Joe Sugarman

"Making Ads Pay" by John Caples

Web Copy That Sells by Maria Veloso

The Architecture of Persuasion by Michael Masterson

Influence The Psychology of Persuasion - Robert Cialdini

"The Elements of Copywriting" by Gary Blake and Robert Bly

"The Ultimate Sales Letter" by Dan Kennedy

Cashvertising by Drew Eric Whitman

"Write to sell " by Andy Maslen

"Influencing Human Behaviour" by H.A.

"Tested Sentences That Sell" by Elmer Wheeler

"Unlimited Selling Power" by Moine and Lloyd.

Writing for Emotional Impact by Karl Iglesias

Bob Bly's "The Copywriter's Handbook"

How To Make Your Advertising Make Money - John Caples

The Copywriters Handbook - Bob Bly

The Adweek Copywriting Handbook - Joseph Sugarman

Sales Letters That Sizzle - Herschell Gordon Lewis

Cash Copy - Jeffrey Lant

Magic Words That Bring You Riches - Ted Nicholas

Ogilvy On Advertising

Method Marketing by Denny Hatch.

My First 50 Years in Advertising by Maxwell Sackheim.

The Greatest Direct Mail Sales Letters of all Time " by Richard Hodgson.

How To Write Advertising That Sells by Clyde Bedell

Ads That Sell by Bob Bly

Advertising Headlines That Make You Rich-- David Garfinkle

Magic Words-- Ted Nicholas

Robert Collier Letter Book-- Robert Collier

My Life In Advertising -- Claude Hopkins

Bird - Commonsense

The First Hundred Million by E. Haldeman-Julius

David Ogilvy's "Blood, Brains and Beer"

"Confessions of an advertising man"

"Million Dollar Mailings" by Denison Hatch

"The Wizard of Ads" trilogy by Roy H. Williams

Method Marketing - Denison Hatch

"How to Write Sales Letters that Sell" by Drayton Bird.

Hypnotic Writing -- Joe Vitale

"The Lazy Man's Way to Riches" - by Joe Karbo

Denny Hatch's Million Dollar Mailings

 

[Fraf88]

Thank you guys for your books list.
But I would like to know which is the book I have to read for first.
I have no time to read every book and so I would like to know which book I can start to read and learn

 

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[TinyTim]

Thank you guys for your books list.
But I would like to know which is the book I have to read for first.
I have no time to read every book and so I would like to know which book I can start to read and learn

Don't think there is a specific copywriting book that you have to read first, I started with 'Ca$hvertising'. It's a great book that covers a lot of the copywriting aspects. I would also recommend 'How to Win Friends and Influence People' by Dale Carnegie, a must read for everyone (copywriter or not).

 

[Thiago Machado]

I'd start with Ca$hvertising.

It's pretty much all you need to get started.

 

[Lex DeVille]

I'd start by reading books on basic English spelling and grammar if you're writing for an English market.

Until you get the basics of English down you have no business copywriting.

If you just want to talk about copywriting like you know your shit then Ca$hvertising is probably all you need.

 

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[MitchC]

Gary Halbert letters

 

[TheGrind]

Ogilvy on Advertising is the only book you need. You'll learn everything from the legend himself. That or the Halbert Letters.