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EXECUTION Adventures of an Instagram newbie

Discussion in 'Progress/Execution Threads' started by Andy Black, Apr 13, 2018.

  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    (This could be a very short lived progress thread!)


    Background:
    • I’ve a personal Instagram account and follow maybe 3 people. I’ve never posted. Ever. I wouldn't mind getting my head round Instagram as another marketing channel though.
    • I’ve been meaning to drop all my favourite business quotes somewhere for quite a while, but didn’t know where.
    • This seems like a good opportunity to kill two birds with one stone, and I might as well document it as I go along.
    • I wanted to launch quick and see if this was something I could do regularly, maybe even daily.
    • If it’s too fiddly or I get bored then it gets a swift bullet.
    • I’m not going to link to the account. I want to see how I can grow it from scratch, with zero knowledge of Instagram.
    • So this could be a fun side project, and could be very short lived. If it starts getting traction I may move it inside.


    Completed over the weekend:
    1. Brand new IG account created unrelated to my personal FB or IG accounts.
    2. Brand new matching .com domain purchased.
    3. .co.uk domain purchased to prevent squatters and redirected to the .com domain.
    4. Email address andy at domain dot com created.
    5. ActiveCampaign list created.
    6. Initial IG profile image created. Just a background colour and the name of the account/domain. We have ideas for an icon logo but won’t implement until we’re getting visitors.


    To complete before I publish my first ever IG post:
    1. Implement the Email Capture Page, plus Thank-You page.
    2. Set one email up in the auto-responder.
    3. Figure out what other pages to create (and create them). My default are Privacy, Terms, and Disclaimer pages.
    4. Figure out this GDPR stuff.
    5. Optin/out popup on the site if we’re tracking cookies.

    Later:
    1. Install Google Analytics.
    2. Install AdWords and Facebook retargeting pixels?
    3. Install heatmap software?
    4. Turn the site into a blog where each IG post is also posted to the blog (with some copy below each quote explaining what it means to me - the same copy that I’ll put in the IG post in fact)?
    5. Create the icon logo.
    6. Have a play with some follow/unfollow tools?
     
  2. Paolo Rizzo
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    Paolo Rizzo Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Very interested in your progress with this Andy, subbed.
     
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  3. Midas
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    Midas Contributor Read Millionaire Fastlane

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    I too am an Instagram neophyte. I got 30 followers and one email in a couple of days using the follow method. I know terrible. I look forward to following your updates. I'll share whatever I learn along the way.
     
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  4. Nicoknowsbest
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    Nicoknowsbest "Next time, there will be no next time" - Eminem Read Millionaire Fastlane Speedway Pass

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    Subbed, because I like the way @Andy Black approaches things.

    It's always the same angle.

    What angle you might ask?

    It's Andy doing things his way.

    You do.

    You move.

    You get results FAST.

    You pivot.

    You are Lightning McQueen. (“I am speed”)

    If Andy does Instagram, it is completely different than somebody else doing Instagram.

    You don't hack systems, but you come from a very simple, human approach.

    ...

    "These people are all humans. So what do I have to do to interact with these humans on Instagram?"

    This could be running through your head.

    "The algorithm picks me up if I get 100 likes on average, so I'll use MAGIC STRATEGY 1 and take it from there."

    Could be going through the rest of the world's heads.

    Do you know what I mean?
     
  5. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Made my very first Instagram post (ever!)

    Was completely baffled on my PC as to how to make a post:
    upload_2018-4-20_12-38-38.png


    Then a bit of Google showed this workaround on Chrome:


    I then realised I'd posted without adding any text or hashtags. I couldn't figure out how to edit the post so deleted and reposted.

    I then wanted to edit the text and realised I couldn't do so from my PC. (Argh!!!)

    But could on the app on mobile. (Go figure...)

    But on my mobile I can't add carriage-returns and create paragraphs. (Sheesh.)

    Aha, but I can copy/paste into a text editor and edit it there, and copy/paste back into IG.

    Nice. Except some of the carriage returns aren't recognised, so I went with the workaround of adding a "." between paragraphs.


    While I'm doing all of the above I get three likes of the post. (Huh?!)

    So I check them out and try and do my usual of message them and thank them. But can't (from my PC). But can if I follow them on my app. (Sigh... I'm seeing the pattern).

    I'm curious if they're genuine likes, or "auto-likes" if there's such a thing.

    Sooo... I send them all the following message: "Thanks for the like on my first ever IG post. Curious how you found it though?"

    Let's see if anyone answers. That could well tell me all I need to know.


    Thoughts:
    1. It's a mobile app so maybe I should figure out how to use it from my mobile exclusively.
    2. Except the app won't let me do anything unless my phone is connected to Wifi. (Wut?!?)
    3. I can follow and message people? Without the other person allowing messages from me? I bet there's a lot of message-spam going on.
    4. I suspect there's also "like-bots"?
     
  6. Paolo Rizzo
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    Paolo Rizzo Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I’m have just signed up my business to Instagram, I’m using a program called Buffer which allows you to post and schedule from your pc or mobile.

    It’s completely free and a lot easier than using the mobile app

    Edit:Social Media Management Platform | Buffer
     
  7. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks @Paolo Rizzo.

    I've heard of buffer and will check it out - later.

    I prefer to do things by hand first and figure out the little nuances. Sometimes tools put a layer between you and what's going on. Sometimes they miss out functionality too.

    I don't know if buffer allows you to put carriage returns in the text of an IG post. If it doesn't, then I've figured out a way to do it that maybe other folks aren't doing (I've no idea, not having read many IG posts).
     
  8. Paolo Rizzo
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    Paolo Rizzo Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    That’s true, especially with the functionality part.

    What do you mean by carriage returns? Like URL?
     
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  9. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Ooops. A carriage return is when the text goes onto a new line.


    So in the text in my IG post I have:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin aliquam turpis ac sagittis dignissim.
    .
    Donec nec massa et est dignissim interdum. Duis metus dolor, tincidunt ac porta vitae, aliquam eget tortor.
    .
    Etiam dictum erat aliquet ornare posuere. Quisque sit amet dui vitae odio aliquam faucibus sit amet eu lectus. Vestibulum elementum ex et quam cursus, quis pellentesque metus semper. Vestibulum vel malesuada purus.
    .
    Curabitur sed purus sed neque vehicula euismod.

    Instead of:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin aliquam turpis ac sagittis dignissim. Donec nec massa et est dignissim interdum. Duis metus dolor, tincidunt ac porta vitae, aliquam eget tortor. Etiam dictum erat aliquet ornare posuere. Quisque sit amet dui vitae odio aliquam faucibus sit amet eu lectus. Vestibulum elementum ex et quam cursus, quis pellentesque metus semper. Vestibulum vel malesuada purus. Curabitur sed purus sed neque vehicula euismod.
     
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  10. jon.M
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    jon.M Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You could use an Android emulator such as BlueStacks to have all possible mobile functions available, even on your PC.
     
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  11. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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  12. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    After post 1 yesterday I had maybe 9 followers and a couple of comments. I've no idea if they're genuine comments, or genuine followers.

    Here's the post:
    [​IMG]



    This morning I wanted to post my second quote, but got hung up on
    .
    .
    .
    (wait for it)
    .
    .
    .
    What background image to use?
    (&*%!)


    This wasn't right, especially considering the quote I wanted to post.

    So I ditched the background, and knocked up the post below in Canva.

    I want to do a post a day for 30 days. Not religiously, but just to get into a rhythm and see whether I like doing it, and what comes of it.

    Day 2, Post 2
    [​IMG]
     
  13. Ika
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    Ika Busy Idiot Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I like the style of your posts - clean & simple.

    One important thing to remember: A lot of people are uploading quotes to Instagram. While I know your's are valuable (because they've helped me before), how can you set yourself apart?

    Think of the example in Unscripted about the fitness trainer: He has great knowledge and skill, but so does every other trainer, and he gets lost in the crowd of personal trainers.

    Maybe it would help to write how the quote helped you in the caption? Or share a story that explains the quote with a real-life example? In some way or another you are already doing it here on the Forum, so you could just take the text, shorten it and use it as a caption to add more value.



    I don't know what vision you have for the account, but if you are going to posts quotes about different topics, you could use a different color for each topic too.

    General Entrepreneurship -> Purple
    Service Business / Freelance -> Green
    Sales -> Yellow

    That way people can scroll through your profile and directly see what advice is in for them.

    In a later time, it could be helpful to have a set schedule for each topic.
    Sales on Monday, Mindset on Tuesday etc.


    At this point I'm just rambling, but I'm interested to see where this is going!
     
  14. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks for the feedback @Ika.

    Yeah... I’m putting a short article into each post (not sure of the terminology here).

    I’d like to start mixing the colour up, and will likely stick with one background colour for the moment, so I don’t get hung up choosing an image.

    Good idea to theme the colours. I’ll try that, so long as it doesn’t slow me down.

    I’ve not idea where it will go. I just thought I’d launch and learn.

    If it gets traction then I might be able to do this for current clients and/or other verticals that are image rich (for my own ideas or for clients).

    If people trickle through and onto my email list then I’ll figure out what to do with them too. Hmmm... I must check if anyone has signed up. I’d be surprised as I reckon most followers are bots.

    There’s definitely a LOT of bots being used. I can’t work out which are real or bots yet, but judging by some of the names of followers then they are trying to sell services or setup a personal brand, rather than doing whatever consumers do on IG.

    If this all ends up a damp squid then at least I’ve had a play on IG and have a better idea of how it can be used.
     
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  15. castr131
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    castr131 Contributor Read Millionaire Fastlane

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    Not quite a follow "tool", but more of a method that I have used for my Instagram account.
    1. Search for an Instagram page that has more followers than you(that relates to your niche!)
    2. Go to their POST, click on likes, and it should show you a list of everyone who liked their photo.
    3. Follow the accounts that liked their photo.
    There's one goal to this, follow people who engage with post(likes), because at the end of the day, engagement is what matters! Therefore you end up with a greater amount of followers who like to engage with post rather than followers who never like your photos.

    These are just my two cents and they have worked for my account(hobby account). I am in no way claiming to be an expert!
     
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  16. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Hmm. Clever. Follow people who engage (like or comment).

    Can bots auto-like? I suspect they do. I post and get likes within 3 seconds. Surely before someone’s even read the post?
     
  17. Andy Black
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    Yes, that's one of the big reasons I'm doing this. So far in TFLF I've 224 threads, 6,009 posts, and 1,998 PMs. Posts surface sometimes when someone likes them and I re-read something I wrote a couple of years ago that's long buried. I'll like to grab some of them, tidy them up, and then post them somewhere (or everywhere... lol).


    Even this morning someone replied to one of my Thanks-For-Following PMs and mentioned they were struggling with analysis paralysis. I sent them a quick response and then copy/pasted it into post 3 which I then posted on IG:

    Day 3, Post 3
    upload_2018-4-22_20-52-10.png



    And just before I sat down at the PC for an evening shift I had a cup of tea in the kitchen.
    I whipped the phone out while the kettle was boiling and posted another one:

    Day 3, Post 4
    upload_2018-4-22_20-53-5.png





    Current stats:
    upload_2018-4-22_20-54-7.png

    Post 1 (2 days ago): 26 likes, 3 comments
    Post 2 (21 hours ago): 35 likes, 3 comments
    Post 3 (12 hours ago): 17 likes, 3 comments
    Post 4 (1 hour ago): 20 likes, 0 comments

    Zero signups to my ActiveCampaign list so far (a more important metric given the number of bots out there).

    I don't know how many people visited the website, so time to install Google Analytics...
     
  18. castr131
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    castr131 Contributor Read Millionaire Fastlane

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    Yes, bots can auto like but I feel as if it's less rare if you follow accounts that seem real(have a profile pic, selfie, etc.).
    Although, I feel as if no matter what you do, bots will never be completely avoidable. If you insist, you could follow accounts that engage through comments as it seems like there are less comment bots than there are like bots. Plus, from what they say in their comment, you can generally tell if its a bot comment or not(tagging their friends, relevant to the photo, etc.)
    Following people who engage through comments is slower, but in your case it could be worth the extra steps as it could limit the amount of fake followers you receive.
     
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  19. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Day 4, Post 5

    [​IMG]



    Thoughts:
    1. Follow people who've liked posts? It seems to make sense to follow these more engaged users. A lot will be bots, but then will bots follow back? Unfollow those that don't follow back after a few days?

    2. Someone said these images could be taller rather than square. If they were taller could I put the quote at the top, have the author name, then the short copy below it - in the post itself instead of as a caption?

    3. Hashtags. I don't really know what I'm doing with these. I've been told to have a few that have a million plus posts with that hashtag (the broader ones), and have ones with less posts. I'm more likely to show up for the ones with less posts. Makes sense... and the more precise and targeted ones likely have more defined followers. (Kinda like short-head search terms at the start of someone's online search lifecycle, compared with the more specific ones of more educated searchers.)

    4. I'm keen for this to NOT be another motivational quotes channel. These are my favourite quotes and what they mean to me. I think about these all the time.

    5. I'm downing my IG tools till this evening when I'll check and see how things have gone, and post again.
     
  20. castr131
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    castr131 Contributor Read Millionaire Fastlane

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    From what I've heard, the goal of like bots is not to follow you, but for you to follow them, so I wouldn't worry too much about like bots following you back. I would also unfollow those that don't follow back after some time.

    It is recommended that you only use about 15-20 hashtags in your photos, and what some people do is they don't include their hashtags in their photo captions, but instead comment on their photo AFTER posting with the hashtags in the comment(This still works).

    If you are struggling to find the best hashtags, here's a great website: Find and Analyse Top Twitter and Instagram Hashtags | Hashtagify
     
    Last edited: Apr 23, 2018
  21. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Stats this morning
    • I'm pretty sure I woke to a raft of new followers because I followed a few big accounts last night to see what they do.
    • I suspect they're bots following followers of big accounts.
    • I feel like I've landed in Westworld. Who's real and who's a bot?
    • Only 5 days in and I'm pretty jaded by IG as a platform. I'll have to check out the recipes vertical or something and see if all this botting is as rife over there.
    [​IMG]


    Day 5 Post 6
    • I've put the hashtags into comment 1. Not sure if that makes a difference. I've seen others doing it.
    • I noticed I didn't get any likes until I added that comment though, and then they were almost instant.
    • I've also seen others adding hashtags without spaces between them?
    [​IMG]
     
    Last edited: Apr 24, 2018
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  22. Jenifer Williams
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    Jenifer Williams New Contributor

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    Use of proper hashtags definitely going to improve your followers on Instagram.
     
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  23. Paolo Rizzo
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    Paolo Rizzo Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Adding hashtags will increase your engagement because it will add you photos to the feed of that hashtag. It will display your photos to people(or bots) outside of your followers.

    Looks like you’re growing though!
     
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  24. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Lol. Yeah, numbers are going up.

    But how many are real people? Like I mentioned, it seems like I've just stepped off the train into Westworld!
     
  25. Paolo Rizzo
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    Paolo Rizzo Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You can generally tell which accounts are bots due to high following/low followers ratio, hardly any posts (20 or less) and inactive or new accounts.

    But real accounts often use bots to follow or like you so you view their profile and increases their chance of gaining followers or engagement.
     
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