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EXECUTION Adventures of a Facebook Newbie

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Andy Black

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I'm in a Facebook group of people doing a 30 Day Facebook Live Challenge. I'm only on day 2 but can already see the benefits of it being a 30 day challenge.


Why video?
  • Getting in front of the camera helps us get over ourselves!
  • Video is a great way for people to get to know, like, and trust us.
  • If we're creating content then doing video allows us to extract out the audio and the transcription. Video sections can be uploaded to Facebook or YouTube. Other nuggets can be taken out and posted to different platforms if you're that way inclined.

Why Live?
  • We'll learn to do our video in one take, and embrace imperfections rather than editing them out.

Why Facebook?
  • Lots of people on Facebook.
  • Facebook's algorithm prioritises Facebook Lives.

Why 30 days?
  • It builds a habit, we learn faster, and we develop our process quicker.
  • Doing it daily forces us to move faster.
 

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Interesting journey to follow. You're now 1 - 1.5 month in since you begun - has it had any impact on your topline?
 
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Andy Black

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Interesting journey to follow. You're now 1 - 1.5 month in since you begun - has it had any impact on your topline?
I’m sure it has. I’ve had a few more sales of my course from people who don’t know about TFLF.


I’ve helped quite a lot of people by replying to posts in groups, people then sending friend requests (I don’t sent friend requests), and then me initiating conversations on messenger.

I’ve basically taken what I do in TFLF and applied it to Facebook groups:
  • Help people.
  • Be seen to help people.
  • Have people reach out.
  • Get into conversation and help them some more.
  • Amazing things then happen.


Something interesting that’s happened in the last few weeks is being invited into groups of business owners to help them understand Google Ads.

It’s very different when the group owner invites you in and recommends you. One group is 2k business owners, and another is of 1.6k business owners - all brick and mortar businesses too, not marketing groups.

I’ve recorded and dropped in 10 minute screenshare videos tailored for each group. It’s early days but that’s getting a few people to raise their hands and we’re helping a few of them for free to get case studies.

If we get good results for them then we’ll post the case study and see what comes out of it.


Even a few hours ago I did Day 3 of my 30 Day Facebook Live Challenge and the group owner then PM’d to ask if I could run Google Ads to sell his course in exchange for writing up the case study in his group and him then promoting my course in his group.
 
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Andy Black

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I stopped doing that 30 Day Facebook Live Challenge. There’s no need for my videos to be Live, and the group I was in is just too spammy. I dropped out of the group too and my Facebook notifications calmed the heck down.


I’m still doing videos, and more than one a day now after I discovered Loom this week:


Last night I was creating ads for a B&B business owner to try and regain control of their branded searches from the Online Travel Agents (OTAs).

I was doing the work anyway, and it didn’t take much to record it and talk through what I was doing.

I ended up with a 22 minute video that I dropped into the paid B&B group I’m in. It’s only got a dozen or so members, but they’re all students of the B&B coach who runs the group. The coach invited me in to help her students.

If I can make a good case study then I can take all the videos I recorded as I do the work, and create a sales video that leads to a “Google Ads for B&B Owners” course or DFY service.

The coach has a big group of 1-2k B&B owners all trying to grow their businesses.
 
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Andy Black

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Two things I'm doing this week:

1) Helping out B&B business owners in a small paid Facebook group.

The group is owned by a B&B coach I know. It's a small paid group for her 1-2-1 students. The group has 12 B&B owners in it, and the coach also has a free Facebook group of 1,500 B&B owners.

One of the big pains for B&B owners is the Online Travel Agents (OTAs) stealing their branded traffic. So I'm setting up a $100 test brand campaigns for free - where the B&B owners don't pay me but pay Google the $100 in ad spend.

I recorded a video showing the preliminary results of the campaign, and dropped it into the group. (I recorded videos of me creating the ad extensions and added them into my course, so that was a bonus.)

Only a couple of students have taken me up on the offer, but the results are starting to generate interest.

The person who's campaigns have been running a week is now asking about non-brand campaigns, which I would charge a small management fee for.

Below is the screenshot of a post in the group. Note how the headline is big, and I use 3 bullet points. Even if people don't watch the video then they can see what I'm doing for Karen. I'm turning that post into a kind of progress thread.

This is similar to what I've been doing for years in TFLF.

26575



2) I've started a new Facebook page

At the moment I'm documenting what I'm doing for the B&B owners. It's more like a behind the scenes look at me building campaigns and growing my business. I'll treat it like a business blog.

100+ Facebook friends have Liked the page and I'm sending each a video message to say thanks. I've a good few to do still, and will have to set time aside to batch it up. Each video is 20 seconds max, so I can rattle these off fairly quickly. Sometimes it's someone I know which is cool. When I don't know them I check out their profile to learn a bit about them.

This is similar to what I've been doing for years in TFLF.
 
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Andy Black

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Blimey.

About 111 people have liked my new Facebook page. I've sent personal video thank you messages to the first 50 and will do the rest in the airport tomorrow.

They resulted in my messenger inbox blowing up for a few hours and I enjoyed a few interactions.

One guy was so taken aback by the personal video that he wanted to chat to me about it. We're just off the call and he recorded a section of it to go on his podcast. He's already got 620 episodes. I also found out he runs a Facebook group that I've since just joined ... of over 16,000 business and life coaches.

He's wondering if Google Ads would work for his business so I did a quick Loom video of me doing some keyword research and sent him the link via Facebook messenger.

I've no idea where this will lead, but isn't it amazing what happens when you thank people and you’re happy to get in front of the camera?

I've @Lex DeVille to thank for inspiring me to do my first talking head video three years ago!
 

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