SPONSORED: GiganticWebsites.com: We Build Sites with THOUSANDS of Unique and Genuinely Useful Articles
30% to 50% Fastlane-exclusive discounts on WordPress-powered websites with everything included: WordPress setup, design, keyword research, article creation and article publishing. Click HERE to claim.Join over 90,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.
Free registration at the forum removes this block.No way! Human psychology doesn't change across cultures.
Ult. Sales Letter
- Dan S Kennedy.
I liked that one.For me it's "The Copywriter's Handbook" by Robert W.Bly. It covers the basics very well.
Upvote for Breakthrough Advertising.I liked that one.
Breakthrough Advertising was a little trickier to digest, but it seems to be the Bible of copywriting.
Scientific Advertising I remember being short and to the point, but I don't remember much else about it. Maybe time for a re-read.
Bly seems to beright down the middle.
I have to quote you.Would also be interesting if anyone has any recommendations for this based on the german market? Germans often say that US sales copy is way too pushy and doesnt work on them... although... im not sure lol.
There deffinetly are differences. Would love to hear some book recomendations if there are any experienced German copywriters here!
Love that book!Ca$hvertising, though it doesn't only focus on copy
Pretty much all of DK's materials are gold!Nice. Anything from Dan is worth reading.
Apart from the ones mentioned, Web Copy That Sells is also great for online copywriting, though some of the tactics are a bit outdated.It's a shame that this forum's Official Book Recommendation page doesn't have a single copywriting book listed. ( Cashversting is not a copywriting book strictly speaking)
Let's make our own list.
So,What is your favorite Copywriting book?
For me it's "The Copywriter's Handbook" by Robert W.Bly. It covers the basics very well.
What about you guys?
Seconded. This book launched my professional career.
Germans often say that US sales copy is way too pushy and doesnt work on them
Join Fastlane Insiders.