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Bronze Contributor
Read Millionaire Fastlane
Mar 20, 2013
I started an Indie Go Go campaign for a 12 year old girl that was in a car wreck and has been in the hospital for almost 4 months. Her mother died in the crash and her brother lost vision in one eye.

I need ideas to promote this. Would advertising on facebook be worth it?

Check it out here: Build Lauren a Home | Indiegogo

If you have any ideas, please let me know.

And of course you're always welcome to donate some yourself! :)

The money will be used to build a house for the family, as their current home would be a death trap for someone in her condition. It is a worthy cause.

If nothing else, please share this on facebook or anywhere else you can.

Thank you!

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Michael Raphael

Bronze Contributor
Speedway Pass
Jul 22, 2013
New York & Florida
I would just create a social media campaign, get on twitter, instamgram, pinterest, tumblr, and facebook. Then just post stuff daily. Get interviews from local people that new the family, and continously post post and post. Make people attached to the family, create a connection that is practically tangible and people will donate.


Read Millionaire Fastlane
Speedway Pass
Nov 14, 2011
Boulder, Colorado
I need ideas to promote this. Would advertising on facebook be worth it?
Where are you good at marketing?
Paid traffic on facebook?
Networking with blog owners in this area over coverage?
Contacting previous campaign owners with similar campaigns?

The first thing I learned about crowdfunding is that you need to put in the work yourself to get the message in front of as many interested funders as possible. Don't rely on indiegogo traffic in itself.

Message me if you need any more help and I wish you the best.

Sir Ingenious

Bronze Contributor
Speedway Pass
Nov 15, 2012
1. Build an educational video about car accidents
2. Go in real life and interview different people about car accidents (past experiences, reactions, opinions, etc)
2a. Put them in your video
2b. Tape this while asking them if they're willing to donate for a cause, put that in the video
2c. Make mailing list from the people you interviewed
3. Make your video emotional but the emotion has to be on an extreme spectrum (angry, shocking, fear, exciting)
4. Briefly announce your campaign at the end of the video
5. Encourage people to pass along the video (info) to others in the video
6. Tie in your personal story with the documentary
7. Release video on Vimeo, Youtube, etc.
8. Pass video along to your friends, family, people you've interviewed, etc.

Not necessarily in order but this should give you an idea to make a hopefully really viral video.

And I think you should accomplish this within a few days too and tack it onto your campaign.

And this is purely based on psychology that really emotional people likes to pass on useful things (information) that's important enough to themselves and others because it makes them feel fulfilled and good. And when a person see another person doing something, they will act accordingly or "Monkey see, monkey do".

Good luck and I wish you the best.

MJ DeMarco

Staff member
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Jul 23, 2007
Fountain Hills, AZ
Just my opinion...

I would change the title to include the word "orphan".

Orphan is a very emotive word so perhaps the title could be "Orphaned by Tragedy, Help Lauren Get A Home"

Also, perhaps you can contact the local news outlets and get them to announce this, or worse, update their websites to include linkage to the donation page. IMO, if you can get the local news outlets on board, getting some steam into this shouldn't be a problem. I'd email ALL of them, or pick up the phone.

Just donated as well.

Good luck.


Bronze Contributor
Read Millionaire Fastlane
Mar 20, 2013
Thanks for the donation!

Her dad is still alive. Are you technically an orphan if only one parent dies?

Thanks all for the advice. I'm going through them and doing what I can.

It's amazing how well everything starts falling into place when you have focus. I have focus because I wasn't chasing a dollar, I found a problem. Maybe MJ really does know what he's talking about. :D

MJ, could I talk you into starting a thread and pushing this for me? If you post I know tons of people will see it.


Read Millionaire Fastlane
May 9, 2011
Dallas/Fort Worth, Texas
I wish I had more experiential input to help you out.

But I saw this in my feed today and immediately thought of you. Maybe you could try contacting the person behind this campaign.
Contact Page

Looks like they did a good job of spreading the news and raising the money!

Good luck!

Edit: Also, maybe you could set up a Google Alert. That way, if it comes up anywhere on its own, you can see what's working. Just a thought.

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