Andy Black
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@DanDaily76Three Mistakes to Avoid When Advertising Your Services
Service providers are all over the Internet these days. You can find them on forums, advertising on Craigslist, using job boards like ProBlogger or on freelancing sites like E-Lance. There are lots of ways that you can advertise your services but one thing you want to keep in mind is that it’s easy to make mistakes if you haven’t ever advertise before. Here are three mistakes to avoid you’re considering advertising your services.
They Go with the Cheapest Service Possible:
If you’re going to advertise, you definitely shouldn’t go with the cheapest option that you have. As the saying goes, good things aren't cheap and cheap things aren't good. If you want effective advertising find out what is working for other people and use it even if it cost a little extra money. You will find that it is definitely worth it in the long run and you might get enough short-term results to make it worth it as well. Just as you wouldn’t want the cheapest doctor or dentist in town working on you, you don’t want the cheapest advertising service out there representing your business.
Not Doing Their Research
Another problem that freelancers and service providers have when it comes to advertising is that they just randomly pick a venue and start throwing money at it. What you should do, is make sure that an advertising method is actually going to work for your particular service and the other people have had results with the same type of advertising and the same company that you’re going with. Check out some expert advice on advertising in your particular niche, and get with other people that do the same thing that you do for recommendations – or at the very least read reviews before you spend any money.
They Don’t Do It at All
Believe it or not, the biggest mistake that service providers make is that they don’t do any advertising in all. Somehow they think that the word is his can get out there without them actually taking an aggressive role to spread the word. If you don’t have all the work you can handle right now, you should be advertising. Even if you don’t have a budget there ways that you can advertise for free until you can save enough to use an advertising service that will get you major results.
You're not doing your own research and realising this is a community where people interact with each other.
This post, your previous posts, and the one that's in the queue to be moderated, are all examples of "content marketing".
The titles are following a formula that doesn't fit in with how people normally write. (They start with a number and use Proper Case.). In fact, they follow a formula that many people associate with spam these days.
The content also doesn't appear to be written for human consumption, but for the search engines, or for academics to mark where you have to hit a word count? These aren't written to hit a word count are they?
You may consider writing like you'd talk. It's more conversational and more likely to get engagement, and ultimately help people - if that's your goal.
If *you* engage the forum you'll find a wealth of knowledge and, more importantly, an incredible network of business minded people you can build relationships with.
May I humbly suggest you read the following posts:
We'd much rather you took off your coat and stayed a while, rather than fell under the ban hammer.
Personally, I'd much rather you threw away everything you've learned about "content marketing" and engaged your market hand-to-hand.
Help people. One at a time.