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- Sep 13, 2013
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The thing that most people get wrong is expecting businesses to fill our personal needs. "I want it to pay my bills", or "I want it to fund my killer lifestyle," or any other variation. That's the slow-lane approach, because the premise is that the business exists in the marketplace primarily for the owner.
The quest then becomes, searching for that perfect idea, opportunity, or business to fulfill all those wishes.
MJ flips that equation entirely. Businesses don't exist for owner, they exist to serve the market. In the process, yes, the owner can make money and fulfill lots of dreams, but it is only as a side effect of serving the marketplace.
There are lots of questions around what one should do, and whether to quit jobs, etc. All those questions are looking at it from the wrong approach.
There is no point in quitting a job to simply sit around and twiddle one's thumbs wondering what they should do as a fastlane idea.
Find a need, explore a market, learn a skill. These are all valid, and can be done while holding a job in the off hours. Worst case, take some time off and use that if you need more dedicated time. Get some proof of concept.
When your market gives off enough feedback in the form of revenue, and you hit a time wall, that's when it makes sense to quit.
I wish I took that advice @ 27. Your high paid job is the equivalent of a 7 figure revenue business that's optimized. Milk it for all its worth, because the first few years, at least, are likely to take you backwards rather than forward, financially speaking.
The quest then becomes, searching for that perfect idea, opportunity, or business to fulfill all those wishes.
MJ flips that equation entirely. Businesses don't exist for owner, they exist to serve the market. In the process, yes, the owner can make money and fulfill lots of dreams, but it is only as a side effect of serving the marketplace.
There are lots of questions around what one should do, and whether to quit jobs, etc. All those questions are looking at it from the wrong approach.
There is no point in quitting a job to simply sit around and twiddle one's thumbs wondering what they should do as a fastlane idea.
Find a need, explore a market, learn a skill. These are all valid, and can be done while holding a job in the off hours. Worst case, take some time off and use that if you need more dedicated time. Get some proof of concept.
When your market gives off enough feedback in the form of revenue, and you hit a time wall, that's when it makes sense to quit.
I wish I took that advice @ 27. Your high paid job is the equivalent of a 7 figure revenue business that's optimized. Milk it for all its worth, because the first few years, at least, are likely to take you backwards rather than forward, financially speaking.
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