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EXECUTION 2020: Growing A Digital Marketing Agency And Achieving Financial Freedom As Fast As Possible!

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Paul David

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So cold, Simon's grinding along & gets nothing while whiny boy earns 7 figures & cries like a baby.
No, I've no time for people like that.

The thread your comment is from is hardly an entrepreneur.
He's just pressed his nose to the glass for seven years, peered in & did nothing.

I follow people like Simon, people that get on with it & don't whine when times are hard.

Like I said, cut your losers & let your winners run.
Law of nature, strong survive, except now, the weak just wail all over the internet.

There's nothing more dignified than bleating to random strangers.

Sorry to derail your thread Simon, didn't want to hurt sad sacks feelings if he saw this.

Simon's had plenty of advice from me and others in this thread. Not sure why you're bringing over comments from another one.

Two people in two different circumstances.

And there's nothing cold about it. Simon should be setting and closing appointments all day long for the next 6 months. That's the best advice anyone can give him from the stage he's currently at. I've been there.
 

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Blackman

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Simon, have you thought about using your agency website to advertise on Google Ads and try to target people who are looking for lead gen/marketing type of services?

You could make it more specific by targeting certain markets, but the idea is to find someone who's actively looking for what you have to offer, rather than the cold approach, which you're doing now.

I'm trying this out at the moment as a new way of prospecting, but don't have any significant data to say whether it works or not. In theory, it's just a basic form of marketing - I think the challenge is getting people to fill out the opt-in on my page and get in touch with me...

Something you may want to look into and test it.
 

Simon Angel

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No one cares what your agency website looks like.

The only thing you should be doing all day every day is setting appointments and closing appointments.

Outreach, outreach, outreach.

Cold call 100 people a day if you have to.

Thats all for now.

It's a bare minimum website consisting almost entirely of landing pages for my prospects and is a part of my funnel. Would rather lead them to my website where they can book a meeting than sending them a Loom link with no CTA.
 

Simon Angel

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So cold, Simon's grinding along & gets nothing while whiny boy earns 7 figures & cries like a baby.
No, I've no time for people like that.

The thread your comment is from is hardly an entrepreneur.
He's just pressed his nose to the glass for seven years, peered in & did nothing.

I follow people like Simon, people that get on with it & don't whine when times are hard.

Like I said, cut your losers & let your winners run.
Law of nature, strong survive, except now, the weak just wail all over the internet.

There's nothing more dignified than bleating to random strangers.

Sorry to derail your thread Simon, didn't want to hurt sad sacks feelings if he saw this.

Don't know what this is about but I appreciate the support and acknowledgement. He's obviously of the impression that I'm wasting my time building a business card website while it's actually an invaluable part of the funnel I built and the place I host my videos, so he's neither wrong nor right, just too assuming. I'll also start content writing to drive some organic traffic to it.
 

Simon Angel

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Simon, have you thought about using your agency website to advertise on Google Ads and try to target people who are looking for lead gen/marketing type of services?

You could make it more specific by targeting certain markets, but the idea is to find someone who's actively looking for what you have to offer, rather than the cold approach, which you're doing now.

I'm trying this out at the moment as a new way of prospecting, but don't have any significant data to say whether it works or not. In theory, it's just a basic form of marketing - I think the challenge is getting people to fill out the opt-in on my page and get in touch with me...

Something you may want to look into and test it.

I'm focused on making sure I master the current method I am using rather than going grasshopper to the next best thing. But yes I've considered it.
 

Simon Angel

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Woke up to my first sales call booked via my website for the 14th! I've been really picky with my prospects and here are the stats so far in my current niche using cold emails with video audits:
  • 25 qualified prospects
  • 70-80% open rate
  • 30-40% reply rate
  • 4% booking rate
I'm quite OK with this. I've been reaching out to an average of 5 prospects a day (takes me a solid 3-4 hours due to my uncanny ability to get distracted by anything and everything). Of course this is a super small case study but if we go by the numbers, I can book a sales call every 5 days at this rate.

I don't really feel over the moon or anything and that's because I only have 1 call in the pipeline. So with continued effort I'd expect to have 2-3 calls booked per week. Niche is pretty huge so I don't expect leads to dry up very soon. And if they do, I already have more planned. Anyways, this still made my morning.

@Phikey @Xolorr love you guys

P. S Since the call is going to be on the 14th, what would the appropriate course of action be - should I send them any emails prior to our call or just leave it as is? Currently, all they've got is a confirmation email to the Zoom call and the calendar invite.
 
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OneLife

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Woke up to my first sales call booked via my website for the 14th! I've been really picky with my prospects and here are the stats so far in my current niche using cold emails with video audits:
  • 25 qualified prospects
  • 70-80% open rate
  • 30-40% reply rate
  • 4% booking rate
I'm quite OK with this. I've been reaching out to an average of 5 prospects a day (takes me a solid 3-4 hours due to my uncanny ability to get distracted by anything and everything). Of course this is a super small case study but if we go by the numbers, I can book a sales call every 5 days at this rate.

I don't really feel over the moon or anything and that's because I only have 1 call in the pipeline. So with continued effort I'd expect to have 2-3 calls booked per week. Niche is pretty huge so I don't expect leads to dry up very soon. And if they do, I already have more planned. Anyways, this still made my morning.

@Phikey @Xolorr love you guys

P. S Since the call is going to be on the 14th, what would the appropriate course of action be - should I send them any emails prior to our call or just leave it as is? Currently, all they've got is a confirmation email to the Zoom call and the calendar invite.

I would send an email 1/2 days before the call to confirm, a lot can happen in 4 days
 

Phikey

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I use calendly and set up the automated notifications so it automatically reminds them a few times before the call (2 days, 1 day, & 1 hour). In those emails I also direct them to my content and free course. The idea is to build trust and reduce no-show rates. Usually, by the time I'm on the call, even if they had no idea who I was before booking, they already have some confidence built and so I'm not going in ice cold.
 

Xolorr

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Woke up to my first sales call booked via my website for the 14th! I've been really picky with my prospects and here are the stats so far in my current niche using cold emails with video audits:
  • 25 qualified prospects
  • 70-80% open rate
  • 30-40% reply rate
  • 4% booking rate
I'm quite OK with this. I've been reaching out to an average of 5 prospects a day (takes me a solid 3-4 hours due to my uncanny ability to get distracted by anything and everything). Of course this is a super small case study but if we go by the numbers, I can book a sales call every 5 days at this rate.

I don't really feel over the moon or anything and that's because I only have 1 call in the pipeline. So with continued effort I'd expect to have 2-3 calls booked per week. Niche is pretty huge so I don't expect leads to dry up very soon. And if they do, I already have more planned. Anyways, this still made my morning.

@Phikey @Xolorr love you guys

P. S Since the call is going to be on the 14th, what would the appropriate course of action be - should I send them any emails prior to our call or just leave it as is? Currently, all they've got is a confirmation email to the Zoom call and the calendar invite.


BOOM!

There we go man!

Keep going strong, when it seems it's the hardest is when you're about to make a breakthrough.

You've got this
 

Simon Angel

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BOOM!

There we go man!

Keep going strong, when it seems it's the hardest is when you're about to make a breakthrough.

You've got this
Yo! The man himself who got me into this a few months ago and warned me it's a steep learning curve!

It's always darkest before dawn. I've seen it happen before and it's what keeps me going. Thanks for stopping by my thread and reminding me this!
 

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EN_VY

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Yo! The man himself who got me into this a few months ago and warned me it's a steep learning curve!

It's always darkest before dawn. I've seen it happen before and it's what keeps me going. Thanks for stopping by my thread and reminding me this!
How about you try door to door? Years back I had cold called a lady about a website. Since I was just starting out in web design, I offered her a mockup. I stayed up all night working on it. I go to her the next day and turns out the car dealer (mom and pop) wasn't hers. The owner was not interested. Instead of just letting my work go to waste, I hit up an area that had about 20 small car dealers. I ended up selling 2 websites to the first 2 dealers I pitched. Maybe I got lucky or maybe having the right attitude, the right presentation combined with these people's need for a website got me the sales.

After that day I tried again and I got a lot of no's. But since I already knew it was possible to get customers, a bunch of no's never discouraged me. I ended up getting a couple of car dealer websites this way. It might be harder with this pandemic but it's worth a shot.

I would also try and target a niche, and have something to show. If you don't have anything then people will not trust you.
 

Simon Angel

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After another dreadful day of manual cold emailing I get the sweetest notification there is - another booked sales call!

That makes 2 calls booked this week and my booking rate just shot up significantly but how much exactly - not sure, I can't be arsed to calculate that shit right now!

I'd like to thank all my fans, the Law of Attraction and NoFap for this exciting breakthrough!

And let's be real here, I wouldn't have booked 2 calls this week if it weren't for my future wedding best men @Phikey & @Xolorr. Thank you for giving me the opportunity to change my life, it's time to get this thing rolling.
 

Xolorr

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After another dreadful day of manual cold emailing I get the sweetest notification there is - another booked sales call!

That makes 2 calls booked this week and my booking rate just shot up significantly but how much exactly - not sure, I can't be arsed to calculate that shit right now!

I'd like to thank all my fans, the Law of Attraction and NoFap for this exciting breakthrough!

And let's be real here, I wouldn't have booked 2 calls this week if it weren't for my future wedding best men @Phikey & @Xolorr. Thank you for giving me the opportunity to change my life, it's time to get this thing rolling.

Hehehe, one step closer to joining me in delusion land.

LETS GOOOO

Keep up the momentum!
 

Xolorr

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Quick Question, have you thought about changing up your service offering?

I know a tonne of people doing FB ads (me included) and it's getting more and more saturated every day (Doesn't mean you can't make money, just makes it more competitive).

Very few people are doing email marketing, influencer marketing or conversion rate optimisation (all of which are extremely important to ecom businesses).

I have a buddy doing $2k setup fee + 15% email rev and he's KILLING it!

Maybe blast all of your old leads with a different offer & see if anyone bites?

Also don't forget building websites (which is where you had your initial success) &/or FB ads for real estate, chiropractors, vets, etc.

Not here to dissuade you in any way, but I've seen first hand that everyone with an online store is getting hit up every day for FB ads because of the low barrier to entry.

Rn Trade your time for money -> invest that money into a bus that makes CENTS
 

Simon Angel

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Quick Question, have you thought about changing up your service offering?

I know a tonne of people doing FB ads (me included) and it's getting more and more saturated every day (Doesn't mean you can't make money, just makes it more competitive).

Very few people are doing email marketing, influencer marketing or conversion rate optimisation (all of which are extremely important to ecom businesses).

I have a buddy doing $2k setup fee + 15% email rev and he's KILLING it!

Maybe blast all of your old leads with a different offer & see if anyone bites?

Also don't forget building websites (which is where you had your initial success) &/or FB ads for real estate, chiropractors, vets, etc.

Not here to dissuade you in any way, but I've seen first hand that everyone with an online store is getting hit up every day for FB ads because of the low barrier to entry.

Rn Trade your time for money -> invest that money into a bus that makes CENTS

100%. I'm considering mixing it up or switching completely to CRO if needed. I'm a total beast at optimizing stores so I'll definitely have to test that! And yep, I thought about doing it exactly like that lol.

Anyways, I know I have a lot to offer with the experience I've accumulated from over 4 years of doing Facebook Ads so competition does not worry me. Little lightbulbs are popping daily in my head on how to differentiate myself from the majority of cold emailers. Guess that's what sending thousands of them does to you.

What does your friend's setup fee involve?
 
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Xolorr

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100%. I'm considering mixing it up or switching completely to CRO if needed. I'm a total beast at optimizing stores so I'll definitely have to test that! And yep, I thought about doing it exactly like that lol.

You've got a unique angle with that as well -> higher CRO = higher ROAS without changing one thing on your ads.

+ you've got a higher barrier to entry because Shopify is a pain in the a$$ to make highly converting.

Use this as an upsell or a last ditch effort if you don't think you'll close them on ads.

"Hey, if it's too much for you to give up control of your ads now, how about I reengineer your landing pages so that you earn more on what you're already doing, and then once I've shown you the value of that we can work on scaling your ads"
 

Simon Angel

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You've got a unique angle with that as well -> higher CRO = higher ROAS without changing one thing on your ads.

+ you've got a higher barrier to entry because Shopify is a pain in the a$$ to make highly converting.

Use this as an upsell or a last ditch effort if you don't think you'll close them on ads.

"Hey, if it's too much for you to give up control of your ads now, how about I reengineer your landing pages so that you earn more on what you're already doing, and then once I've shown you the value of that we can work on scaling your ads"

f*ck yeah, exactly! I just did this today after pondering over what to do with all the replies I'm getting from people that aren't interested or already contracted by another agency, so I came up with something really similar to this. Love it man.

Going to coin this the "downsell".
 

Simon Angel

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Bro, have you created a retainer model / fee for your client?

Not quite sure what you're asking? I have a flat monthly fee in mind for my first clients.
 

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Simon Angel

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ya that's what I meant, just get more clients.

If you charge $500/month/ client, you ONLY need 10 to get 5k/month, and you're pretty golden right? I saw you said your monthly expense is 2k.

Yeah exactly man, thinking of charging a minimum of $500 to start with. To be honest, I can survive perfectly fine on $500, so 10x $500 is God tier shit in my country, I'm really excited.

Monthly expenses 2k would be for me to feel financially free! My actual expenses are about $500 a month.
 

qcl2768

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Yeah exactly man, thinking of charging a minimum of $500 to start with. To be honest, I can survive perfectly fine on $500, so 10x $500 is God tier shit in my country, I'm really excited.

Monthly expenses 2k would be for me to feel financially free! My actual expenses are about $500 a month.
Don't charge base on what your expense is.

Charge base on the value you bring to your clients, and if they're from tier1 countries like US, you can easily have 1 clients at $500/month and you're already GOLDEN.

Shit.

MY retainer with my clients are 2k/month.
 

Simon Angel

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Don't charge base on what your expense is.

Charge base on the value you bring to your clients, and if they're from tier1 countries like US, you can easily have 1 clients at $500/month and you're already GOLDEN.

Shit.

MY retainer with my clients are 2k/month.

Yep, I'm aware of value based pricing. And yes, I'm going after the big 5 English speaking countries for that exact reason - pricing would be a steal for them, I will bring results and the money will be satisfactory for me.

Great work! What's your prospecting method of choice? Facebook groups?
 

qcl2768

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Yep, I'm aware of value based pricing. And yes, I'm going after the big 5 English speaking countries for that exact reason - pricing would be a steal for them, I will bring results and the money will be satisfactory for me.

Great work! What's your prospecting method of choice? Facebook groups?
Instead of wasting time and send 1000s email a day, which is basically spamming.

Find a niche/industry.
laser focus on the players that are already advertising (which also means they have a understanding that online marketing is important.
See what they're lacking -> assuming u have the tech/skills to solve
approach the boss/ find out who the boss is.

CONTACT the shit out of that boss.

Linkedin, fan page chat, live chat on website, email, add the boss as friend - everything and anything.

Tell them the 1 main problem that's costing them BILLIONS! ( just kidding - but some big problem (1), that's costing them a lot of potential sales and customers)

See if they're interested for a more in-depth discussion.

Close them.

That's how i closed my first client, 6k.
1x 5 min chat on FB
1x meeting to discuss problems & solution
1x meeting to present proposal and ask for close.
send invoice & collect money
do the work
 

Simon Angel

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Instead of wasting time and send 1000s email a day, which is basically spamming.

Find a niche/industry.
laser focus on the players that are already advertising (which also means they have a understanding that online marketing is important.
See what they're lacking -> assuming u have the tech/skills to solve
approach the boss/ find out who the boss is.

CONTACT the shit out of that boss.

Linkedin, fan page chat, live chat on website, email, add the boss as friend - everything and anything.

Tell them the 1 main problem that's costing them BILLIONS! ( just kidding - but some big problem (1), that's costing them a lot of potential sales and customers)

See if they're interested for a more in-depth discussion.

Close them.

That's how i closed my first client, 6k.
1x 5 min chat on FB
1x meeting to discuss problems & solution
1x meeting to present proposal and ask for close.
send invoice & collect money
do the work

I appreciate the advice, but I'm not sending 1000 emails a day lmao. I'm sending 5 emails per day each done with careful research and a unique landing page created for each of them. And I'm also contacting them on all fronts as well - email, site chat, Facebook, Instagram and etc. minus linkedin.

I agree with the rest of what you said and I am already doing that, what I found curious was that you hold 2 meetings - one to discuss the problem and the solution and another to present a proposal. I figured this would all be done in one meeting, can you share a little more about why you're doing it in seperate meetings?

6k on a retainer or a one time payment for something like CRO? How many ads was this client running prior to you contacting them? And for your first client too, wow.
 
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Simon Angel

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I've got 3 calls booked for today (with another coming up in a few days) and my first sales call ever for my digital marketing agency is in half an hour from now! Fittingly, I also got a cold and a migraine today. However, I'm super proud to have booked 4 sales calls in just the first half of October.

I'm going to give it my best and push through the discomfort! Will update tomorrow when I'm done with all of them.

By the way, I have no idea why 3/4 of my prospects decided to book on the same day but I am grateful for this nontheless.

Update: First call went great (I think).

I'd say 90% of the call was me explaining stuff like Facebook pixels, important ad metrics, custom and lookalike audiences, conversion rates and how it all connects to their business. We had a few laughs as well but all in all, they said they learned a lot in just 30 minutes with me and were very upbeat. I was also explaining the strategy I have in mind for them and what it could mean for their revenue, profits and etc.

I guess I didn't really push to close. At one point they asked me "What would your role be in all of this and could you quote me a price" and I explained that since we're a digital marketing agency we're offering to do all of the tedious and boring stuff related to Facebook advertising for them like managing and scaling their current ads, creating new campaigns and making sure their store converts and has consistent sales with a high ROAS, since they're only doing influencer marketing as of now and said they have $2000 sales one day and $0 for the next 5, so I tried focusing on the "sales consistency" problem with them.

They asked for an email with a quote for the service and I said that I'd like to ask a few questions about their store so that I could give them a quote while we're still on the call since we don't just offer a flat rate for all of our customers due to the fact that people's budgets vary significantly. They said their monthly revenue is about 5k per month and that they're currently spending just $60-70 a week on Facebook ads which they mentioned is mostly because they don't know what they're doing.

I quoted them $500 + 10% ROAS and explained it's the minimum we offer and they said that it's reasonable and that they'll have to think about it for a few days and come back to me with a final decision. We shared a few pleasantries and ended the meeting.

I'll be writing another email for them later today and potentially attaching a PayPal invoice to it.

I feel like I did everything right but at the same time like I didn't?

Anyway, 1 down and 2 more to go for tonight! Got some practice and I felt pretty confident during the call.

@Phikey @Xolorr @qcl2768 would love some feedback on this. Ideally I think the prospect should have had more knowledge on Facebook ads (since this one had close to 0) so that I spent less time explaining the basics and more focusing on the strategy and scaling.
 
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Simon Angel

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So I had 2 sales calls yesterday. I already shared what happened on the first, so here's the second:


Big diaper and masks company. The prospect had a very solid understanding of Facebook Ads so it was smooth sailing. They were already doing 50% of what I wanted to talk to them about, but had no idea about the rest of the 50% and really appreciated the knowledge. They weren't looking to aggressively scale their ads right now, since they have a logistics issue and asked me to set a reminder to contact them again in late November.

They also said that they're in talks with a few other agencies but that none of them shared their strategies outright, especially "personalized for us" like I did and that the others "just kept showing case studies" and that they'll "definitely keep that in mind after we deal with our inventory problem".

And shortly after:

"I enjoyed talking to you and we'll likely seek you out again, but could you maybe set a reminder to reach out to us around late November?". I consider this call a success for sure.

*Sales call No. 3 didn't happen because the prospect had something come up and let me know 2 hours in advance that they need to reschedule, and reschedule they did - as soon as I replied back to them with a "no worries" type of response.


Anyway, just last night I sent the first ever invoice from my digital marketing agency through PayPal.​


It might sound silly but I was actually pretty stressed out about it and now that I've got it all down (including the terms and conditions) it feels so good. I have now completed the digital marketing agency game in full. The whole process. All that is left is for the invoice to be paid, and even if it won't be I still have more sales calls to go this month and feel completely confident in the process and I'm filled with abundance. It took me a few months to figure it out and I got the best help along the way, so it wasn't easy but I'm really grateful that this is all happening.

Also, I recorded a part of my call yesterday and my spoken English has improved significantly since my first ever video audits and our call with @Phikey on the 14th of September. Exactly a month ago I had absolutely nothing going for me and this man slapped me through Zoom. Can hardly believe the progress I've made since then, I definitely didn't imagine to book 4 sales calls in 15 days sending 5 emails per day, but it's now a fact!
 
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Fox

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So I had 2 sales calls yesterday. I already shared what happened on the first, so here's the second:


Big diaper and masks company. The prospect had a very solid understanding of Facebook Ads so it was smooth sailing. They were already doing 50% of what I wanted to talk to them about, but had no idea about the rest of the 50% and really appreciated the knowledge. They weren't looking to aggressively scale their ads right now, since they have a logistics issue and asked me to set a reminder to contact them again in late November.

They also said that they're in talks with a few other agencies but that none of them shared their strategies outright, especially "personalized for us" like I did and that the others "just kept showing case studies" and that they'll "definitely keep that in mind after we deal with our inventory problem".

And shortly after:

"I enjoyed talking to you and we'll likely seek you out again, but could you maybe set a reminder to reach out to us around late November?". I consider this call a success for sure.

*Sales call No. 3 didn't happen because the prospect had something come up and let me know 2 hours in advance that they need to reschedule, and reschedule they did - as soon as I replied back to them with a "no worries" type of response.


Anyway, just last night I sent the first ever invoice from my digital marketing agency through PayPal.​


It might sound silly but I was actually pretty stressed out about it and now that I've got it all down (including the terms and conditions) it feels so good. I have now completed the digital marketing agency game in full. The whole process. All that is left is for the invoice to be paid, and even if it won't be I still have more sales calls to go this month and feel completely confident in the process and I'm filled with abundance. It took me a few months to figure it out and I got the best help along the way, so it wasn't easy but I'm really grateful that this is all happening.

Also, I recorded a part of my call yesterday and my spoken English has improved significantly since my first ever video audits and our call with @Phikey on the 14th of September. Exactly a month ago I had absolutely nothing going for me and this man slapped me through Zoom. Can hardly believe the progress I've made since then, I definitely didn't imagine to book 4 sales calls in 15 days sending 5 emails per day, but it's now a fact!

Solid progress, well done.
 

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MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
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Just got off the phone with @LightHouse. Having just a 45 minute conversation with him has...
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MARKETPLACE Kill Bigger Incubator
@Kak Thanks for the reply. Whats interesting is that I have an idea that's been cooking which...



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