My man you're a F*cking genius and a life saver. Never thought of doing it that way without the metrics.
May you share an example of how you present yourself in these e-mails? I assume you also talk on the video audits? I've got a slight accent but pretty good actually, I'd shit myself on the phone though and probably talk way too slow. I assume on the camera behind the screen it gets a bit easier to talk. Btw, don't know if you can relate to that but in Bulgarian I am the complete opposite - loud, clear and a pretty smooth talker.
Hahahaha you’re gassing me up too much!
it’s definitely a very different type of outreach that takes some time to master, but based off my metrics at 5 per day I book around 6 sales calls per month, which depending on lead quality & my sales results in 1 - 2 clients per month.
in the beginning I was sending 10+ per day, but I couldn’t sustain that output with managing the team and clients, so now I’ve got someone working for me on commission basis with my exact system.
I won’t share one of my examples publicly for obvious reasons, but it goes a bit like this:
- find a list of qualified leads, and find the DM email via LinkedIn/Snov/hunter
- Start recording on their website, introduce myself and give a hook. “I want to show you how you’re missing out on $10k, if not $100k pm in sales”
- quick intro of myself
- audit (compliment) their website, product, reviews, IG, and content
- go to their FB ads library “this is why I was surprised to see that a business of your caliber wasn’t taking full advantage of FB ads”
- change tabs to a google slides which is a quick pitch for the agency (Shopify specialists, 800k+ in adspend, guarantee results)
- show case studies / results from previous clients (proof)
- audit ads (too few ads, copy, creatives, etc.)
- show case studies again and give a CTA “if you re interested in generating results like these, I’d love to book in a quick 15 min call”
and then rinse and repeat that 10x per day.
I think this would probably work great for you with website builds aswell, especially given you have a portfolio.
as I said, don’t giveup the cold calls, but start adding this to your outreach system! You’ll need to write out a 3 - 5x email sequence and store leads in a google sheet / CRM as well so you don’t lose track.
LMK if I missed anything, this was all just off the top of my head while I wait for an uber haha