The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Self-Promotion Saturday Now Live!

    Have something to sell? Want to promote your design service or a YouTube channel? SELL-ME SATURDAY is your opportunity to self-promote anything within the sphere of entrepreneurship on one thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 60,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

EXECUTION 18 Months Later - Flatlining to Sustainable +

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Lee Ashby

New Contributor
Sep 14, 2016
About 18 months ago, I was reaching out wondering why our $47 ebook and audio program weren't selling. Man I was green. I still am so green and have so much to learn. I learnt some valuable lessons from this forum and in general through trial and error -and understanding its not as easy as it seems.

In this post I want to give back, and share my progress. Hopefully it helps, I'll also identify my growth points. Happy to take advice and field any questions you may have.

Ok. So the biggest down time I had was launching a digital program to crickets. Ads, landing pages you name it, it all sucked and didn't convert (many reason). My confidence and mindset were pretty beat and 6 months in a caravan with the dream of travelling and working online were coming to and end. (we're in Australia).

With savings drying up we were headed back into my partners house in regional victoria. A last ditch effort was to try a 1 on 1 in person approach for our services. (counselling / life coaching).

I took the chance on a paid for course - and pinned our hopes and dreams on it. It was about creating premium packages for our service. (I wont drop the coaches name here?) The course was exactly what we needed and before you know it we had a couple of high paying clients for coaching and counselling! 1 on 1 - Locally is what people wanted.

I developed content and the premium package with a "just in time" approach and it was working. Needless to say now we are much more organised and have more systems in place for less stress and a platform for growth.

The demand appeared to be for relationship counselling, so we focussed on that. Luckily my partner has lots of experience and training so meeting the demand was ok. We fast tracked more professional training and creditation in this area as well.

One thing I wanted to mention that the training provided was not only the "how-to" and strategy but the mindset.

I didnt know it at the time, but I had low self worth, and was scared to value my/our services high.

I continue to work through this and know I have much more work to do.

Having money come in was great! I used our digital product we created as a bonus for the clients and have since developed a members area on the website that paying clients get access to. The clients love the material (especially the audios) - yet we couldnt sell them on their own.

My time is taken up with writing the landing pages / content pages, working on improving the programs and helping my partner with the clients and their needs. I also work on the systems and management of the whole show.
We use 10to8 for booking clients
We use insightly for our CRM
We use synology for our files and documents and backups etc (local storage)

The Future:

I'd like to market and sell the members area as its own product soon - but don't want to repeat my previous failures. I think honing in on the purpose / content to demonstrate the value is what I will need to do. I have developed a free tier first, and then hope to upsell them into a paid tier or to take on a 1on1 premium package.

The other area id like to grow is getting clients for online counselling / coaching. But this is a competitive area with many challenges to break into.

So for now we are focussing on local 1 on 1 work to keep us afloat and hope to leverage up from there to get some fastlane action with the scaling opportunities that digital content / massive audience can bring.

We also have local event / festival coming up where we have a booth, so that will be interesting for b2b referral / affilliate opportunities.

For now marketing has been done with google ads, facebook ads, and having the best SEO / functioning website I can make.

Let me know if you have any questions.
Thanks! Lee.

Don't like ads? Remove them while supporting the forum. Subscribe.

Sponsored Offers

  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
I thought I would post up the first video from the newest 2021 program content... Just a...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I have not offered one of these in a while, but it looks like I have time to take on an...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Hi Lex, I looked at several options including Kajabi and settled on the Divi theme on Wordpress...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
The story is BASED UPON a true story. The details aren't entirely accurate or from a distinct...

Forum Sponsor

Grow an online business:
- Start immediately!
- Master business skills!
- 100+ Fastlane students enrolled!
Review & Details >

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom