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MJ DeMarco
I followed the science; all I found was money.
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Great article from Forbes (linked at Yahoo)
I'm a big fan of Honest Tea and a customer. They were bought out in 2011 by Coke for, well, we can assume millions.
Notice how the Commandments of Fastlane are addressed ... they usually ARE addressed from successful multi-millionaire founders. They aren't addressed from people who don't get it, or have never built or sold a company.
http://smallbusiness.yahoo.com/advi...d-a-wildly-successful-business-185346457.html
I'm a big fan of Honest Tea and a customer. They were bought out in 2011 by Coke for, well, we can assume millions.
Notice how the Commandments of Fastlane are addressed ... they usually ARE addressed from successful multi-millionaire founders. They aren't addressed from people who don't get it, or have never built or sold a company.
http://smallbusiness.yahoo.com/advi...d-a-wildly-successful-business-185346457.html
3. “Prepare to be copied. Don’t start unless you’ll survive imitation.”
If your idea is truly radical and takes off, you can count the minutes before the copy-cats arrive. How will you survive competition from the big 800-pound gorillas on the block? Or even from the upstart little guys? Your key is a system of ‘continuous innovation’. Although you could also take the road of Honest Tea — make friends with one of the gorillas and let them buy you out
5. “Never, ever give up control — until you sell.”
Some high-impact entrepreneurs will readily give up control in exchange for the lure of high-growth through venture capital — but I am not one of them. Relinquish control and you risk losing the culture and vision of the company you set out to build. Even though Honest Tea raised investment capital from the beginning, the co-founders always remained in the driver’s seat. (And yes — Goldman can still drive his vision as CEO of Honest Tea, but his boss at Coca-Cola can say ‘no’ at anytime. Thus, true control is forever gone.)
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