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    How to sell to Steve Jobs and Hollywood Directors...

    MARKETING 
    How did Wendell Weeks of Corning (Glass) sell Steve Jobs that glass that was used in the first iPhone? Weeks knew that Jobs was arrogant, he also know he was notoriously stubborn. He arranged a person-to-person meeting. He knew a traditional sales pitch was not going to work. He also knew that...
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    Please explain this to me about Email Prospecting...(B2B)

    MARKETING 
    Email prospecting seems to generate some very mixed viewpoints. Some people say email prospecting does not work for them. You have to pick up the phone. While others say that email prospecting works great for them. The thing I don't understand is that even if your prospect does respond...
  3. C

    3 Down and Dirty Tips for Communicating Prices to Your Customer...

    MARKETING 
    Here are 3 down and dirty tips I've learnt when communicating price to prospects: It's very tempting to tell your customer the price for your service or product straight-away because we've all been told "to qualify" our customers. But, this can be a massive mistake. First of all, you have to...
  4. C

    So your prospect has responded to your email...now what?

    MARKETING 
    So you've sent an introductory email about your product or service to a company CEO. You follow, again via email, saying "did you get it?" Prospect CEO says "yes, thank you, I'll pass it on to my XYZ manager" How do you stop leads going dead like this?
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    Ebay marketeers - explain this one?

    MARKETING 
    I recently bought a small compact camera that got rave reviews on the internet. The type of camera that professional photographers stick in their pocket on their day off. The online reviews about this camera were awesome. So I went to Ebay and bought one. Nice camera but then a friend came...
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    Feel Conned - Sometimes DIY approach is best...

    MARKETING 
    The Power of Print Advertising As much as people like to say that flyer marketing does not work - it has worked absolutely great for my business over the years. It has brought in the loyalist highest paying customers of all marketing. I've always done it myself with two helpers but it takes a...
  7. C

    Need LinkedIn Profile but have 2 different businesses

    I need a LinkedIn Profile in order to run some LinkedIn ads for a new business but the only problem is I have 2 different active businesses already (all related in tech sector). Having 2 other active businesses might look well dodgy to some potential customers... Anybody any advice on how to...
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