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Search results

  1. Lee Wright

    Organise Via Task or Location?

    SCALING EXECUTION 
    I run a small AV hire business. We have 2 locations. One in the city & one regional. I do all the sales & bookings from the regional office. For example a customer rings me. I create an order in the cloud booking software & we have a part-time technician (Dan) that comes in to the city...
  2. Lee Wright

    Book About the Economics of Hiring Staff?

    My business has grown quite a bit the last year to the point where I'm thinking about getting some permanent part-time employees. One thing that has always made me use contractors is my skepticism that employees are actually any cheaper at the end of the day. I'm starting to think that...
  3. Lee Wright

    Chat GPT - Impressive But I Can't Find A Use For It

    EXECUTION 
    Don't get me wrong. I want to be as excited about Chat GPT as I was at the beginning of the Web back in 94 but I'm struggling to find an everyday use for it. For example I watched a video about how it's great for replying to emails & I'm thinking yeah nah. By the time I: -Copy the email...
  4. Lee Wright

    The Value of Capital Vs Labour

    INVESTING 
    Someone I think on this forum suggested that capital is simply "distilled labour". That's a very interesting idea. It got me thinking. Let's say I go out & work for an hour to earn $10 of capital. Being a lazy a$$ I then think to myself, mmm I might send my $10 capital to work for an...
  5. Lee Wright

    Phone Interruptions with Potential Sales are Driving Me Nuts

    QUESTION 
    I run a small events/AV hire business. I've always used my mobile as the main number & this has worked pretty well for the last 10 years but since the end of COVID business has ramped up a lot along with the number of calls. I feel like it's really affecting my productivity & I'm getting...
  6. Lee Wright

    Self Service Locker Lite Version

    EXECUTION 
    I run a couple of AV rental businesses. Having to be there myself or pay people to be there for pickups & returns is a hassle so I've been looking into some type of automated locker system. There are commercial products similar to the Amazon parcel lockers but they're not big enough &...
  7. Lee Wright

    Automated Equipment Rental Pickup

    I run an audio equipment hire business. We rent out speakers, microphones, lights etc for weddings, parties, corporate events etc. We operate out of a large self storage complex that has a shared & staffed reception. Our unit isn't fully staffed. Our tech just goes there as needed. Maybe...
  8. Lee Wright

    Buying Old Google My Business Listings

    MARKETING 
    What do people think of buying up old Google My Business listings? I find GMB quite a powerful marketing tool for my own Audio Visual hire business. A competitor that has closed down has a GMB listing with a decent number of reviews. I wonder if it's worth buying it off him & resurrecting...
  9. Lee Wright

    Google Shows Home Page Instead of Sub Page

    MARKETING 
    Hi. I run sydneypahire.com.au I have a page where the home page is showing up in Google even though a sub page seems far more relevant. For example: This is the page that I want it to go to: https://sydneypahire.com.au/portable-battery-powered-pa-speaker-hire/ I can't work out why. The...
  10. Lee Wright

    Agency Agreement to Increase Product Range?

    I run a small event hire business in a regional town. I provide AV gear, tables, chairs etc. One thing I don't do is large tents. People often ask me for these but I've avoided doing them as they're a lot of work, expense, liability, specialised knowledge etc. The problem is that...
  11. Lee Wright

    Critique Of My Sales Funnel

    MARKETING 
    I keep hearing over & over how a business needs to have a sales funnel. I've tried in the past without luck but maybe my execution was poor. Here's how I understand a sales funnel: 97% of customers are not ready to buy right now (sounds about right. I get 2.5% conversion from my...
  12. Lee Wright

    Vehicle Magnets vs Full Wrap Branding

    MARKETING 
    Since moving from a large city to a regional city I've noticed that you tend to see the same vehicles driving around all the time. This has got me thinking more about whether vehicle branding is worthwhile here (I run an event AV hire business). I did get a couple of magnets done for my...
  13. Lee Wright

    Branding vs Search Marketing in Regional Town

    MARKETING 
    I started an event hire business in a major city 10 years ago & I did that just through SEO. 4 years ago I moved to a regional town of 40K people & started the same business. My initial thought was since I had virtually no online competition I would be able to do well. I have been able to...
  14. Lee Wright

    Referral Circles

    MARKETING 
    A few years ago another business person told me about what he called a "referral circle". The idea is that you have maybe 10 businesses who's services compliment each other that agree to refer work to each other. He said it worked really well. I didn't get a chance to ask him more about...
  15. Lee Wright

    Professional/Branded Ads vs. Home Baked

    MARKETING 
    I've noticed lately that unbranded/lightly branded or non-commercial looking ads/posts seem to be getting good response. For example at the outset of the pandemic a previously "wholesale only" orchard started selling direct to locals. The only marketing I can see is their Facebook posts on...
  16. Lee Wright

    Landing Page For Farm Produce eCommerce - Critique

    Hi. I live in a regional town & I've found that the market for locally grown & home delivered produce has exploded since the Corona lockdown. At the same time a lot of farmers have lost sales because of closure or restaurants & farmers markets. My idea is to create simple, standardized...
  17. Lee Wright

    Bricks & Mortar Business - Manual Selling vs Online Selling Efficiency

    EXECUTION 
    In my local service business I've found that manually selling, processing orders & payments takes up a huge amount of time. When I say "manual" I mean via phone or email. Does anyone have experience in going from a manual system to an online automated one? For example a webstore like...
  18. Lee Wright

    Local Online Marketplace to Enable Food Delivery During COVID

    Hi. A big weak link in social distancing is having to go out for groceries. In my town the major supermarkets have stopped doing home delivery to the general public. I'm in a mid sized rural town so there's actually a lot of small local food producers. Some are doing phone orders & home...
  19. Lee Wright

    Website for Firewood Sales

    Hi. My events business has got the Rona so I've been working on a few other hustles. I've noticed for a while that the firewood suppliers in my town have crappy websites or no websites so I was going to trade a site & some marketing work in return for free wood (it's Autumn here). I...
  20. Lee Wright

    Online Rental Store vs Manual

    Hi Folks, My wife & I run a audio visual hire business. We have 2 locations & thinking about a 3rd. The last few months we've been going pretty well pulling in about 6k gross profit per month. I do some of the work myself but it's been dropping off as I outsource more. The problem that...
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