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Search results

  1. M

    FB PPE Ads - All likes.. no conversions

    MARKETING 
    Nearly everybody seems to suggest starting off with PPE ads until you're getting tens of conversions per day for your pixel to work properly. From my experience, jumping straight to website conversions has proven much more effective. With website conversions, I'll actually get what I want... a...
  2. M

    The Math Doesn't Add Up (FB Ads)

    MARKETING 
    I'm buying traffic from FB to a single product page, and while I am new to this, the math just doesn't make any sense to me. COGS (including shipping) is $6 Product price is $25 Leaves me with $19 profit, if I have no other expenses. But I'm advertising, so I have to factor that in. If I want...
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