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Search results

  1. eqttrdr

    Competitive Analysis:

    MARKETING SOURCING QUESTION 
    Anyone have any recommendations or resources they can share? Have ideas for 3 different products in 3 different industries we'd like to create but want to investigate possible competitors in each industry to see if its even worth our time. These aren't huge markets and need to see the revenue...
  2. eqttrdr

    Calculating LTV of a brand new SaaS biz or other recurring subscription model?

    MARKETING EXECUTION 
    Goal of any business is to acquire new customers. That CAC should be based on ultimate LTV of that customer - pretty much standard operating procedure for any biz looking to have a positive ROI HOWEVER -- How in the world does any recurring subscription biz owner (coaching/SaaS/subscription...
  3. eqttrdr

    How do I scale this digital offer?

    MARKETING 
    Trying to figure out opinions of what others would do in this situation. What steps would you take and in what order? What would you do next? How much net profit should someone be targeting?....etc...etc.. Basically how would you scale this? ========= Digital Coaching Offer targeted to the...
  4. eqttrdr

    Anyone know where to get these type of containers?

    Looking to buy these in bulk but can't seem to locate a source.. You know these kinds of packaging... Usually for cold cuts/deli meats.. Really super thin, cheap plastic container w/lid NOT hinged... disposable and thin... ex: Or these kind: Hoping someone can point me in the right...
  5. eqttrdr

    Any tricks to finding a quality business partner?

    SOCIAL MEDIA 
    Let's say you have an new online business that was doing well, proven to convert, happy customers who want more to buy, 1% refund rate, know all your KPI's... $300k in gross sales last 8 months... Its just you... and you alone doing everything... - You have all the creatives, assets, content...
  6. eqttrdr

    I screwed up a really profitable business... now what?

    SOCIAL MEDIA 
    Will try to summarize a long story... Maybe people can learn from my mistakes.... Have a diet/weight-loss coaching membership site. Optimized front end/backend Optimized AOV and LTV... found best is one off diet program purchase with 2 one time offer upsells in the front end of the funnel...
  7. eqttrdr

    Affiliates vs 100% own traffic - (ebooks+funnel)

    MARKETING 
    We have a fitness digital info product that has been crushing Jan - Oct but having the hardest time trying to scale with PPC keeping costs down. We hired a PPC "guru" who ended up getting our FB ad account/business manager/ and FB business page all banned... Trying to figure out what to do...
  8. eqttrdr

    How would you deliver this content ?

    Charging a one-off payment for some sort of access to valuable digital info we have: How would you deliver this content to both maximize revenue, make it easy for you to make edits/changes, provide easy access, secure the content, and prevent product/account sharing. You have: 200 blog posts...
  9. eqttrdr

    Recommendations? Private Label Supplements?

    Appreciate any experiences with private label supplement companies as we are looking to test the waters with our current customer base ready to buy. Affiliate marketing isn't cutting it any more as even though we do 5 figure sales every month on Amazon we only make a lousy 4% commission...
  10. eqttrdr

    Facebook Ad Spend vs Audience Size?

    SOCIAL MEDIA MARKETING 
    Currently in uncharted waters now.... and trying to plan out future growth... Have a single digital info product with 2 upsells in our funnel Doing PPC on Facebook and currently up to spending $1,300/day on ads with an audience size targeting of 1.8mil. At this level we are about 90% ROI...
  11. eqttrdr

    How do you combat "Friendly Fraud"?

    Just wondering if anyone can shed some light on this topic.. For those with intangible digital products, ebooks, info, memberships, courses...etc... What if anything can you recommend to combat those people who are just plain evil, unscrupulous individuals who purchase something online with...
  12. eqttrdr

    For those of you who segment their Customer emails

    MARKETING 
    I'm sure its great to segment your customers once they purchase so you can send even more appropriate emails. That being said... the permutations can get totally out of hand QUICKLY.. As just an example... You have a front end product with 2 upsells in your funnel. Post purchase you have...
  13. eqttrdr

    Front end is breakeven.. now what?

    MARKETING 
    Currently selling a one-off digital info product with a couple upsells in the front end funnel. From what all the "digital info product gurus" I spoke with at a meetup last year their goal from the start with any info product is to eventually get to break even on the front end. Great.... so...
  14. eqttrdr

    Email Marketing- Lead Capture

    MARKETING 
    Have a great lead magnet that has been extremely well received thus far on social media that I have been running an ad giving it away in exchange for an email. Here's the dilemma. In trying to build a great email list which would you choose being that the ads are being shown to targeted...
  15. eqttrdr

    Digital Ebooks & KPI Metrics... nobody talks about

    MARKETING 
    Any info on KPI, metrics, or more specifically Customer Acquisition Cost? Trying to figure out on average what all these digital product membership sites, ebooks, clickbank products,... all these sties that offer these ~ $40 digital info products..... Most signups are from FB ads? FB...
  16. eqttrdr

    Facebook Cold Traffic To a VSL page ?

    MARKETING 
    Anyone know of even one example where this works well? I can't think of one... Running targeted but cold traffic to a VSL only sales page and actually having it convert well enough to scale it? Anyone using Facebook for direct response sales or 100% consider it top of the funnel only? Crazy...
  17. eqttrdr

    Any recommendations for outsourcing VSL creation?

    SOURCING 
    Have a complete 47min audio voiceover, 8900 word script and need to outsource the creation of the actual Video Sales Letter for our info product we are trying to launch. Been on Fiverr, Upwork and everyone we can find just plain stinks horribly. Looking for a straight VSL style video with some...
  18. eqttrdr

    Is there an OTO pricing strategy?

    Tried to find any info on this but... Is there some definitive OTO pricing strategy that everyone follows? What I was thinking regarding my info product.... (never mind the wording here .. just worried about pricing) Checkout for info product = $47 OTO (improve results from original...
  19. eqttrdr

    Break even on front end - whats your back end ROI

    Just wondering what you would consider an acceptable ROI on the backend if your CAC on the front end is B/E? Your CAC on the front end is $40 for a $40 product.... whats your acceptable backend profit? The point at which you say this is cool to start scaling.....?
  20. eqttrdr

    How to decide on your pricing/positioning?

    You have a bunch of content you want to monetize. How are you determining pricing for that product and if you should charge a recurring or one-time fee? 1) Put it all in a membership site and charge a monthly recurring fee 2) Offer a myriad of different products ala carte on your website 3)...
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