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  1. Esquire

    The Second Coming of Dan Kennedy

    MARKETING 
    OMG. My mind was just blown away ... So I am sitting here at Russell Brunson's Funnel Hacking Live conference in Orlando. And Russell has been hyping up a secret surprise speaker that was going to headline this evening. When the speaker took the stage ... I could not believe my eyes. DAN...
  2. Esquire

    Fastlane Forum Member Wins National Gameshow

    OFF-TOPIC 
    Just walked downstairs. My wife was watching "Game of Talents" on Fox. Looked up at the screen and saw one of our fellow Fastlane Forum members on a live TV gameshow. I was like OMG ... how cool. Then she won $150,000.00! How awesome is that ??? Way to go Arabia Essence! So happy...
  3. Esquire

    Best Way to Purchase and Transfer a Private Domain

    MARKETING 
    I recently received an unsolicited invitation to purchase a domain name that was somewhat similar to my own. I typically ignore these messages but, in this particular instance, the domain name offered had a particular appeal to me. It is one I would (in fact) like to acquire. The asking price...
  4. Esquire

    Making Your Bed

    MINDSET RANT 
    I'm sure most of you (on Social Media) have seen this (unfortunate) post about making your bed: Admiral William McRaven, author of "Make Your Bed: Little Things That Can Change Your Life... And Maybe The World," explains how making your bed every morning can have a positive impact on your...
  5. Esquire

    The Fallacy of Sunk Costs

    EXECUTION 
    The Fallacy of Sunk Costs ... The more you invest in something ... the harder it becomes to abandon it. Not something you hear discussed here often ... and not anything I'm thrilled to be talking about ... but it's something I fell victim to ... and it was a painful lesson. So I'm sharing...
  6. Esquire

    How to Find a No-Frills Book Keeper ?

    I need to find a no frills bookkeeper in the local area. Any thoughts on how to go about finding one? I'm not looking for someone with a degree in accounting ... or anything like that. I'm not looking for someone to make sense of the numbers ... or to identify possible tax exemptions. In...
  7. Esquire

    When Having Less (Time) is More

    MINDSET 
    From time to time I see posters encouraging folks to quit their jobs as soon as possible and go all in. And to some extent ... there is certainly an undeniable logic to the reasoning. Sink or swim. Perhaps they are right. On the flip side ... I've experienced an unexpected phenomena...
  8. Esquire

    Idea: Limited Time Only Threads

    IDEA 
    Tell me what you think: Part of me is tempted to do a progress thread. Share some of my observations ... frustrations ... areas of success ... and challenges moving forward. On the flip side ... making a permanent record of it ... even here on the Inside ... makes me a little uneasy. Not...
  9. Esquire

    Farewell ... to the (Great) Washington Generals

    OFF-TOPIC 
    For those of you who missed the news recently: The Washington Generals have lost their last game. The Generals, who lost to the Harlem Globetrotters over 16,000 times, have just been cut loose as the Globetrotters travelling foil. And they never got the respect they deserved. Let us remember...
  10. Esquire

    Fear of Failure: Why the Dating Analogy Doesn’t Work

    MINDSET FAILURE 
    Whenever a discussion arises here about the “Fear of Failure” … and how this fear is such a terrible thing … invariably … someone offers up the analogy of asking girls out on a date. One guy tries and fails … again … and again … and again … until finally … he succeeds … and lands a date. Guy...
  11. Esquire

    Confederate Merchandise

    With all of the major retailers dropping confederate merchandise ... I can't help but wonder ... whether a supply side opportunity might be presenting itself for those willing to step up and into the vacuum ...? The retailers decisions to drop the merchandise (after all) has far more to do with...
  12. Esquire

    Connecticut & Rhode Island Meet-Up

    MEETUPS 
    I'm game to coordinate a Fastlane Meet-up for the Southern New England region. Proposed Location: Foxwoods or the Mohegan Sun If you'd like to get together ... let me know (add a post below). If there is enough interest ... I'll make it happen. :) FYI: Foxwoods and the Mohegan Sun are...
  13. Esquire

    Docusign vs. Adobe Document Cloud (f/k/a Echosign)

    WEB/DIGITAL 
    Trying to figure out which option to run with. Docusign vs. Adobe Document Cloud. Main goal -- closing remote sales fast. Click sign done. Which do you think is better ...?
  14. Esquire

    Which Pricing Model Do You Like Better ...?

    MARKETING 
    Suppose you were M.J. And you had two ways to price an Insider's Membership: Option #1: One-time Payment of $120.00 -- Automatically Recurring Once a Year at $120.00 Option #2: One-time Payment of $60.00 ... Then $5 Per Month (Recurring) ... as long as you don't cancel. Over the long term...
  15. Esquire

    Which Entrepreneur Did the Better Job?

    MINDSET 
    Two men with full-time jobs try their hand in business after-hours ... in pursuit of the Fastlane: January 1: Person # 1: Starts with $1,000.00 Person # 2: Starts With $1 Million (received from an inheritance) Both men invest all of their money into their businesses. December 31: Person...
  16. Esquire

    .Club Domains

    WEB/DIGITAL 
    In 2014 I launched a niche dating site in Ontario Canada -- a live beta test in anticipation of the US launch in 2015. In connection with the US launch I have decided to re-brand the site. The .com version of the name I had in mind is being cybersquated. So that's off the table. But the...
  17. Esquire

    14 Year Old Female Entrepreneur Ballin in the Fastlane

    EXECUTION 
    I've been outdone by a 14 year old ... damn ... aint THAT a hard pill to swallow ... but hey ... good for her. Here's the link: http://www.9news.com.au/world/2015/02/20/12/36/teenager-making-480000-a-year-in-babysitting
  18. Esquire

    To Be ... or Not to Be ... in a New Browser Window

    WEB/DIGITAL 
    Whenever I link to another site ... I set it up the link to open in a new browser window. That much is common sense. But what when linking to content WITHIN your own site ...? When (if ever) would you set up a internal link to open in a second browser window ...? Here is the context which...
  19. Esquire

    Negative SEO, Parasites & Other Forms of Revenge

    WEB/DIGITAL 
    Okay ... here's the premise: Someone has been trashing you online. Maybe it's someone you used to date ... an angry customer ... your competition ... an annoying blogger ... whatever. In a word: Haters And all the smack they are talking ... is starting to show up in search results when you...
  20. Esquire

    Backlinks Scam

    WEB/DIGITAL 
    Do you know the difference between a "no follow" link and a "follow" link ...? If you don't ... listen up ... and I'll help you avoid getting scammed. Google created a metric call PageRank to calculate the link points. Many SEO folks refer to link points as “link juice.” The link juice flows...
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