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Search results

  1. P

    Revenue sharing programs for customers

    MARKETING 
    In the previous post refer a friend programs were presented (see [1]). The second type of programs which can be used to increase purchasing powers of consumers and keep them loyal is revenue sharing programs for customers (RSPs). This type of programs is similar to RFPs, but instead of one-time...
  2. P

    Refer a friend programs

    MARKETING 
    In the previous post (see [1]) the three necessary conditions for a sale to happen were presented. It was pointed out that traditional advertising and marketing methods target only condition 1, they can not be applied to conditions 2 and 3. Refer a friend programs can be used by some businesses...
  3. P

    Three necessary conditions for a sale to happen

    MARKETING 
    For a sale to happen the following three necessary conditions must be met: 1) exposure condition (people should know about a product or service); 2) need/want condition (people need/want the product/service to solve their problems); 3) ability to pay condition (people need to have money to...
  4. P

    Synergy+fastline

    IDEA 
    “The whole is greater than sum of its parts” Aristotle about synergy I was thinking for a while, how synergy and fastline can be integrated. Below is a process of how it can be done. Suppose that we have 10 businesses, each business has a solution to one painful problem (in total 10 different...
  5. P

    Painful problems to solve

    IDEA 
    To start a sustainable business an entrepreneur should find a painful problem, develop the best solution to the problem and offer this solution in a form of a product/service. Below are listed some problems to think about. Problem 1 Rich and busy people have money but do not have enough free...
  6. P

    Solutions to the problem

    MARKETING 
    It is expected that we have a recession soon. Together with inflation this will result in reduction of consumers purchasing power, which leads to reduction in consumption. This means that traditional methods of marketing and advertising will not be efficient. Any ideas, which marketing methods...
  7. P

    In search of practical ideas

    INTRO 
    Hello everyone, My name is Igor. As all here, I am in a search for the road to freedom. I have been employee, self-employed and a small business owner, so I have some experience. But fast changing of political environments worldwide (from democracies to dictatorships) broken down many processes...
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