This seems to be an increasingly common way of thinking in the entrepreneurial communities. As a marketing consultant I love it because it has increased the amount of people needing my services to the point where I am booked out pretty far into next year.
Yes, solve a problem and then give...
@LittleWolfie something Id like to point out...
Good copy isnt everything. If you have a great offer and target the right people, you can still make sales even with bad copy.
Don't get discouraged because you aren't currently a good copywriter.
If want to hire someone but lack funds you could also propose profit sharing for x-number of months.
Instead of paying them upfront they get a percent of profit, or some other deal, for a length of time.
Some copywriters, especially newer ones, will agree to that.
To add on to copyabe's point, everytime you state something you believe to be a benefit ask yourself after, "so what?"
Why should your prospect care. They only care about your product if it benefits them.
"Whats in it for me?"
Your copy must answer that question because that is the...
I know plenty of successful entrepreneurs who cant write copy. That said, I believe knowing how to influence people and sell is a great skills for entrepreneurs to have but its not exactly a prerequisite.
Very well said.
Ive tried all sorts of headline generators and even some long form copy generators and pretty much all of them sucked.
My process? Pen, legal pad, coffee, my head, and a wall to beat it against (every copywriter has been there...)
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"It isn’t how much you know that matters. What matters is how much access you have to what other people know. It isn’t just how intelligent your team members are; it is how much of that intelligence you can draw out and put to use."
Selling courses is a scam?
I have no idea if his course or seminar is worth it but not all courses and seminars are scams.
I once paid $5500 for a Dan Kennedy event. Worth every penny. My first six figures came directly from what I learned from that event. Pretty good ROI.
I think many of us...
So Im not a Dan Pena fan. I read his book a long time ago and watched some video on his lessons the other day but anytime someone goes from broke to having a networth of 450 million I usually pay attention and see what I can learn from then.
Im not saying to learn from taking expensive seminars...