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  1. Nicoknowsbest

    HOT TOPIC Who here has quit social media?

    How do you feel so far? I am using an Emporia Flip Phone meanwhile and am pretty satisfied.
  2. Nicoknowsbest

    HOT TOPIC Who here has quit social media?

    I can confirm your findings 100%. I feel that it basically takes me away from my actual core as a human being. Although it was hard to admit, I realised I was buying things I wouldn't normally buy. I was thinking things I wouldn't normally think. I was striving for things that were not me. It's...
  3. Nicoknowsbest

    OFF-TOPIC PSA: Don't pursue sports betting as a means of generating income

    Amen to this @AgainstAllOdds. It seems like more and more things in our lives are set up for the general population to lose. It is well disguised, but it seems there's a goal of creating dependency where ever possible - think modern slavery. Now... if the ones using these systems in their...
  4. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    Sooo... We have been testing a new campaign structure for various clients. Here is some data for this week - which is only around half way through - for the B&B owner in South Africa: Learnings: While visitor intent is not comparable to dialed in search campaigns, generic display campaigns...
  5. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    Hmm... I think I'll move that to be a low priority. I watched a video yesterday that really resonated: View: https://www.youtube.com/watch?v=qe59Sr_MTic My key take-away from this video is: focus. Do one thing, and do it right. Have I seen many videos of Shopify's CEO? No? There's a reason...
  6. Nicoknowsbest

    HOT TOPIC The Worldwide Covid-19 Coronavirus Pandemic Discussion Thread...

    Bumped into my neighbors the other day. They are family of 5 with 3 kids. They are both working for a massive player (the market leader) of TeleCom locally. He told me that they both got sent home to work from home until further notice. Somebody in our mastermind told me that his employer...
  7. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    While we were waiting for a bit of data to trickle in to define our next actions, our first conversion from the new campaign came through. We are very pleased with this result. Now we are off to dig deeper into this:
  8. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    Here's something I posted in our private Mastermind chat today: Guys, what a ride. I decided to focus 100% of my time on YouTube ads in combination with Google Display Network ads. This is my new high-ground. While I can build and manage search campaigns too, I'd rather focus on the two...
  9. Nicoknowsbest

    How do you know you've failed?

    I agree with these posts 100% from my experience. I personally analysed successes as well as failures @mon_fi, but I only started learning for real once I started doing something. It helps me to keep some best practises for common problems in mind, but ultimately each situation is highly unique...
  10. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    This week, we went deeper into the rabbit hole. Right now, we have 5 paying clients on a MRR model for video ads + YouTube campaigns. They come from 4 different verticals. While we could generate loads of responses with our campaigns quickly for little money, we are not working on really dialing...
  11. Nicoknowsbest

    HOT TOPIC It's just a forum

    Thanks for the reminder Andy. I personally am trying to not take myself too seriously lately. I realised that loads of potential for bickering suddenly evaporates. It's a nice feeling and I don't stand in my way so much anymore mentally I think. From what I can tell so far due to my own...
  12. Nicoknowsbest

    EXECUTION Putting out Content daily - let's see what happens

    Hi @Pat D. Rick, brilliant progress thread, love it. I like how you write things up. It's an interesting strategy you are using - something I haven't done so far. It seems like we started out in very similar positions. Fiverr, freelancing - you name it. Seems like we are in the same location...
  13. Nicoknowsbest

    What Makes A Good Digital Marketing OFFER?

    Pay-Per-Lead. No retainer, but a % of the additional profit you generate. Zero risk, no brainer offers for clients. You need experience and really know your skill though.
  14. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    @maverick thanks! Definitely agree. We are using Basecamp at the minute. I find Asana way too complex for what we need right now. I think of it more as a productised service - get results for $X/mth including ABC. The rest would be an upsell. @Sharron Zoss definitely.
  15. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    Here's a thought about CPA... If you buy media, you tend to think in metrics when talking to new prospects. It happened that I ditched clients because they couldn't afford an acceptable monthly rate in my view. But here's the deal. Let's put CPA, hourly rates and CLTV into perspective. Let's...
  16. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    So, it's been more than a week and I am guilty. I used my smartphone meanwhile, but I am back to my flip phone now. It went kind of sneaky... I had an appointment and my car's GPS is a bit outdated compared to Google Maps, so I just swapped SIM cards and went ahead. A few days later I realised...
  17. Nicoknowsbest

    Diary of a digital entrepreneur

    Lesson #3 Don't spend money that's not in your account yet. This was a tough one to learn. When starting out my business journey, I cut all my costs and saved where I could. I imagined the day I could finally buy stuff without looking at the price tag. I am not talking about Ferraris or Yachts...
  18. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    Digging deeper into this, I found out that we had roughly 150k views since January 22nd: These views cost us ZAR590, which are roughly 35€ today (including clicks): This is pretty incredible!
  19. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    Hi @Ernman, thanks for the nice words :) Let's see where this goes in the next weeks/months!
  20. Nicoknowsbest

    EXECUTION Building a Video Ad Service

    Here's another interesting thing... I am working on an account for the B&B owner in South Africa today. Here's what I found today: (data for this week only) Red = these two search campaigns are capturing local searchers Yellow = this video campaign is running worldwide Look at the difference...

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