Yes, initially we were using: "A high-quality athletic sock disguised as a dress sock." I'll go back to that, bit simpler/easier to understand tthan "A premium dress sock engineered for the office and the gym.
Got a new banner up which will hopefully be more engaging.
Still trying to figure out positioning. We go back and forth on calling it a dress sock. Looking forward to doing more testing.. Gonna run with this for now:
Making some more tweaks to the page as well:
Trying to figure that out and what to put into it. TBH this isn't going as well as we were hoping, sales have stagnated and I am trying to figure out what else we can do to improve conversions etc.
Recently campaigns like this did decent: SilverSocks - World's Cleanest Silver Merino Wool Crew...
Thanks Eskil, I appreciate that.
I've actually had an issue with Home - Online PR Media, payment went through but files didn't seem to upload or there was some issue. Hoping to get ahold of them tomorrow.
Really close now 96% funded. Really hoping to wake up to goal. I think hitting it in 48 hours would be nice....
Made a few small changes and added the order now buttons. Might try some different header images as well.
Introducing the Pro-Formance Sock by ALMI
I'll definitely consider retail...
Unfortunately didn't have a good system for tracking and not 100% sure where the direct sales are all from. I think most is from our emails / personal outreach, but need to track better,
@ZCP, I appreciate the push and honestly, can't think of a great way to respond. Not sure if somewhere like...
And we're live, nervous, excited, lets see what happens.
Email I just sent out to our close friends and family list.
By the time you finish reading this email, we are going to be live.
We officially go live at 9am PST, but as promised, have opened it up early for you.
Sent some emails out to our list from facebook ads:
We are super excited to be launching this Tuesday.
We wanted to give you an exclusive look into the Pro-Formance sock.
Time to roll out the red carpet because here comes the world premiere of our Kickstarter video..
We're working with Backerclub to try and sell to their audience and they made this post to try and get some buy-in, thought the giveaway was a pretty good idea, Got a few good suggestions from there:
The Two Functional Fibers (TFF) Sock by ALMI Apparel - Feedback for Giveaways (Valid till...
Wish I had a better answer for you.
Although I may approach this different next time, launching on Kickstarter Tuesday so hoping to sell as many as possible then.
I did have a meeting with a sock store here in San Diego, wasn't the right demographic for our product though. Once the...
Well shit. We setup to work with Matix labs, have worked on lots of campaigns and had great results in the past. They cut our video into a shorter version and were running facebook lead gen ads... however, the cost per lead has been $6.11....way to high. They haven't really been communicating...
We had some issues with that when we tested some really great fibers (like Nylon 6.6) Since the fiber was so fine there were issues at the crossover point. WE used a different Nylon blend and it's cleaner and much more durable.
I tried to upload pictures to explain, but it doesn't seem to be...
Greatly appreciate you pointing out those typos.
In terms of the logo's, HEIQ uses them on their site so figured it wouldn't be a problem....may be wrong though.
"Why only a $10,000 goal?" That is the minimum amount to hit, not the maximum.
The faster you hit your goal the better for the...
Here is our reasoning on price.
This is a premium product, our goal of $22 was as an anchor to A: show its premium, B: get people to buy multiple (we really don't want to sell single pairs.)
3 for $45 for example, which brings it down to $15 a pair. Totally reasonable when you look at...