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  1. MattL

    ChatGPT AI is a huge breakthrough, a Google killer

    HOT! CHAT 
    A good way to see the benefits and drawbacks of this thing is to ask about topics you have lots of knowledge in. Stuff that maybe isn't on Google's top 5 articles. Say a game or hobby or something. Ask it to write a positive article, then a negative one. There are lots of inaccuracies and like...
  2. MattL

    Take Your Computer Security Seriously! YOU Are At Risk!

    There are two types of companies: those who have been hacked, and those who don’t yet know they have been hacked. - John Chambers, Cisco's CEO Another good tip is to change the username or email account instead of focusing on passwords. For important stuff, have one email account that you don't...
  3. MattL

    WINTER IS COMING: European Winter of '22

    For some reason this reminds me of the toilet paper panic 2 years ago..
  4. MattL

    Figuring Out YouTube (and TikTok)

    Video makes sense in many cases. But there will always be demand for written stuff as well. A quesadilla recipe? Tiktok. An on-page SEO checklist? Text. Both have their benefits and drawbacks. Just off the top of my head: Video: + More engaging, easier to follow (path of least resistance and...
  5. MattL

    Figuring Out YouTube (and TikTok)

    They don't want to know about you but they want to know that you're legit. That's the point I'm trying to make. It's not about humble-bragging - it's about making them see you actually know what you're talking about. "Here's a new way to get clients" automatically raises objections like "yeah...
  6. MattL

    WINTER IS COMING: European Winter of '22

    I haven't followed events that closely but it's not looking great... I wonder if there are any power producers that could come "to the rescue". Or if the events of this year have led to a power deficit or just a temporary imbalance because of sanctions and pipelines not being used...
  7. MattL

    Figuring Out YouTube (and TikTok)

    The title of the video reminds me of a copywriting gem by a legend writer. In short: Proof should follow claim. A big claim (Get clients fast) will fall like a house of cards if it's not supported by equally big proof ("6-fig freelancer reveals how to..." or something). Almost no one does this...
  8. MattL

    What do you think about the future of influencer/ambassador marketing with the recession, downfall of ads, etc.?

    Influencer marketing = celebrity endorsements. It's not something new, it's just that we have more celebs to choose from than Tiger Woods and Roger Federer. Like Martin said, it's all about social proof. More specifically, it's about having big enough proof to balance your claims. A legendary...
  9. MattL

    Fastlane Opportunities for Writers

    HOT! IDEA 
    RE: The SEO discussion going on. Income School is an established player that is positioned quite well for the "get started with blogging" crowd. They've got some good videos - nothing wrong with them. Personally I prefer smaller channels (btw, just realized I said "channels" here. Not...
  10. MattL

    Recruitment Agencies; an underserved niche?

    Recruitment agency solely targeting TikTok? Seen this in action where I live. No idea how profitable. But seemed like an interesting angle.
  11. MattL

    Social Media Destroys Entrepreneurs. Grow Your Business Without It.

    HOT! RANT 
    Was gonna write something longer but this pretty much sums it up. If it works use it, if it doesn't don't. ???
  12. MattL

    Should I learn copywriting?

    Watch out for shiny object syndrome. Coding is a great skill. Copywriting can also be that. But you don't need to be great at everything. Pick one thing and stick to it. If you've already been coding for one year, I say don't switch now.
  13. MattL

    Are You Offering a Painkiller or a Vitamin?

    Remember reading about this in some direct response book ages ago. In that book it was called "prevention vs cure." Take getting fit for instance. Eat right, eat healthier, exercise regularly. (prevention... Boooring.) Vs The new ab gizmo that magically gets you into shape. (Quick &...
  14. MattL

    Is Digital Marketing too saturated to get started in 2022?

    Some great responses here. Only thing I'd add is don't start with the aim to create a "digital marketing" agency. Because what is digital marketing anyways...? An umbrella term for every marketing-related task online, no? Consider niching into something more specific: - Video marketing (Andy...
  15. MattL

    Do you think Youtube breaks The Commandment of Entry?

    "Do the CENTS dance!"
  16. MattL

    Books on Storytelling?

    Building a Storybrand - Donald Miller (pretty sure this is the one @Andy Black meant) Wired for story - Lisa Cron Everybody writes - Ann Handley Any Seth Godin book (not about storytelling directly but great examples of how to do it)
  17. MattL

    Building Email list - strategies, tools, tips & tricks

    There's a link in my profile that takes you to my site. I see many coaches & marketers have a $1 offer for this reason. You could also have a freebie that's tied to your offer. For instance, I remember MJ used to have a 'read the 3 first chapters for free' for one of his books. The key is...
  18. MattL

    Building Email list - strategies, tools, tips & tricks

    I pivoted into email copywriting this year and started my own daily newsletter as a way to practice and test things out. The Email Service Provider (ESP) you choose doesn't really matter. In my mind it's the same as a new Youtuber asking what video editing software to use. Doesn't matter, they...
  19. MattL

    What book are you reading? Right now. Post up!

    Went to the library for the first time in years and stumbled upon Ann Handley's Everybody Writes. It's a nice book to have around and reference from time to time. Think I might buy it.
  20. MattL

    Best Video Editing Software for YouTube

    I've been using the heavy hitters already mentioned in this thread: - Camtasia - Premiere Pro - Davinci Resolve Premiere is quite demanding on the PC but otherwise I prefer it to all else. Camtasia is great for people in a rush. Also hasn't ever crashed on me, unlike the others. Davinci...

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