Good point on the larger accounts. I am privy on the hyper local but never put a ton of thought into for national/larger. Thank you! This conjures up some questions concerning match types. It has been getting fuzzier and fuzzier over the past few years. For example, exact is not necessarily...

OH AND... sorry I've been a ghost here lately and not responding sooner. Busy with projects and family stuff.

I'd also recommend reading through the search related sections of Perry Marshall book "Ultimate Guide To Google AdWords" (free plus shipping here Adwords Guide | Perry Marshall ). That alone help give people a solid foundation, avoid many mistakes and put you in the right mindset.

Good one!

I had that attitude way before discovering this world. MJ just summed it all up very nicely and added a few new twists. :)

It was via MJ's newer book. I saw Unscripted being talked about in a Facebook group. I ordered a copy, read it and have been in the rabbit hole since.

Not sure if you do anything on Upwork but it is a regular occurrence over there.

Thank you. Unbounce seems to come up a lot. I am just trying to determine if it’s worth it or not. Hard to swallow shelling out $200 a month for anything no matter how much I’m making on projects.

@eliquid What do you use for landing pages when working with clients? Do you build them from scratch? Use a service? Use whatever the client has? Just curious. I prefer to use the @Andy Black "build my own site approach" when I work with a clients (I know my way around Wordpress). But I've been...

Good point. I've taken over many accounts set up and managed by "certified" AdWords consultants/agencies and even Google employees that were very bad or less than adequate. There are clients that say it is a requirement but I think most of them really don't know why. Probably just read a job...

Thank you for the follow.

If you have a few bucks to invest, the fastest way is Google "Search" Ads. Not only do you get to the top and in the front of your ideal customer fast, but you also get tons of useful information that you can use to inform your organic SEO, website copy, and the list goes on. With organic SEO...

Oh and I was thinking about your jewelry venture. I don't know the entire background on why you chose this niche and haven't done the research you have (It sounds like you are uncertain about it as well). But I almost feel like you could provide more value in other niches. Like with inventor...

I am all in with marketing these days. About a year ago I was approached to work on a design project that paid very well (but hourly and sporadic). The money would have been very nice and my wife would've been happier (she didn't like me turning it down). BUT after thinking long and hard about...

At first, I was thinking membership program (i.e. watch over my shoulder as I create the widget). But then I remembered working with a music producer who was in a slightly similar situation as you. He had his hourly gig producing music for people. Then, he started posting tutorials on youtube...

They are everywhere... When you search for information on Google Ads you see TONS of success stories. Warm and fuzzy tales of how a local brick and mortar or cutting-edge start-up put a dollar into the Google Machine and started getting 10 times that out of it. And it was soooo easy. All...

Yes, I do Discovery contract when I can. In a nutshell you do an audit + provide some sort of result in 30 days for a smaller fee (14 days for some smaller projects and/or bill hourly for this period). This gives you a chance to get inside and really assess what needs to be done, long term, for...

Only a small handful as a draftsman. The lighting company where I was in product development and standard product management. Worked with many different materials and processes. I did a few small small one off projects for a milking machine part in the dairy industry, a compact tractor implement...

Never thought about that but it makes sense. I always thought about it like being a contractor. You build the house but you need a team made up of plumbers, electricians, landscapers, etc, etc to get it all done. I learned about it in a Perry Marshall consulting course. I don't work for every...

Read Unscripted. It is what brought me here. This book put into words what I've been feeling for the past 10+ years. Now, it is my go-to recommendation when people get curious. When I figure out a way to stop reading all the threads I'll read TMF too.