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Just curious because there are a ton of canned soups on the market, albeit, not very healthy ones.
Did the Need/Relative Value perception of their healthy soup (along with the "animal cruelty" angle) outweigh the potential ease of someone copying their ingredients?
Hello...as the the thread title states, while I've scanned the forum over the past 6-9 months, I'm finally making it a point to engage more deeply.
I'm currently a full-time sales exec with a b-to-b media company, but have some entrepreneurial experience in my past via franchise ownership...