Things have remained steady—unfortunately, no new clients. But I am reaching out to my market. No excuses.
My process involves:
Pulling prospect info from Apollo.io
Exporting to Google Sheet
Importing the Sheet into Hubspot
Load the prospect's website into an SEO platform like...
Just got off a call with one of my clients. She mentioned that social media content for her is taking WAY too much time. She also was concerned about social media in general because most social media professionals she spoke with wanted to charge her $1,500 to create social...
1. I use google-fu A LOT. Example:
site:docs.google.com/spreadsheets B2B Software Startups
2. I also browse MANY articles/lists/directories related to my industry like -> growthlist.co
I add the CEO or highest executive I can on LinkedIn (but this is more...
I just got off a call with our biggest client. The call went well.
We talked about:
1. Next steps for upcoming articles
2. Webinars/Videos/Product Demos (so now I need to find a competent freelancer who can handle that)
3. Guest Posting (Now they want the agency to guest post on...
Love this great idea. Appreciate the advice.
I got a bit ahead of myself since another client wanted a case study.
I shouldn't have been so reactive and instead just continued proactive effort to get clients that fit well with what I do.
Case study isn't even necessary and I'm seeing that now.
The phone meeting is actually tomorrow (the meeting is about work stuff, but I figured they'd probably bring up the case study issue). After my initial apology and correction, the CEO sent me a message saying it was all good, and now I know for next time.
I think it was a combination of the 2...
Today's post is less of an update and more of a lesson that I hope NO ONE ELSE REPEATS!
I'm hoping it blows over but it may cost me one of my bigger clients. So instead of waiting a few days, I want to get the message out now.
The agency recently got some awesome success for one of our clients...
This is @Fox 's specialty but why not approach businesses with websites ALREADY that could use a major renovation/improvement.
Start warm, then once you have some projects under your belt you can move on to the harder clientele aka selling them the idea of the website AND the website.
My client sent out an email newsletter but modified my copy.
Resulted in less engagaement than anticipated.
My fault for not communicating the importance of how specific language can result in higher...results!
Now is success correlated with reading? Or is it correlated with learning/education? Because I can read 100 fiction books and still not be successful. Will reading the whole Harry Potter series help me reach $10,000,000 (or however one defines success)?
PS: Only reason I bring this up is that...
wait. Wait. WAIT!
I want to point out to those new to the forum and those in the stages of growing their business that reading fast/as many books as possible is NOT essential in the grand scheme. You need to read. But the volume/amount of books you read does NOT directly correlate with neither...
There is a difference between choosing a name and avoiding a bad name. We don't watch Hulu because it's called Hulu. If it was called Hulo and their marketing was the same, they'd probably have the same market share.
I'm mostly saying picking a name shouldn't take more than an hour MAX. Why...
This is my take -- if the name of your brand determines your success your marketing isn't doing its job. You can literally name your business anything and as long as your marketing is in line with your brand's core message, then you'll see success whether your name is BillyJoAgency.io or if it's...