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The Entrepreneur Forum: Talk Fastlane Business

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These days I'm working on a app that helps marketer with tracking phone calls generated through native advertising i.e Facebook ads (etc.) it seems to meet all 5 commandments so.... I'm quietly hopeful it will lead to something promising :D
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The app is ready. I've had a few people sign up for beta and gotten feedback from a couple of people. Getting ready to start sending ad traffic to the offer.
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The app kinda ran out of steam. It was buggy and I ran out of capital (my coders wanted more $$$ - even though he was originally given equity). What ever. Moved on to other stuff.

Did a little bit of lead generation (it generated $4k+ month for a while). Stopped promoting that 3 months ago, now I'm promoting affiliate products (just 1 atm) and managed to clear nearly $50k in 3 months. #DebtFREE #ThankYouLord
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The affiliate stuff is still going strong, I decided to incorporate and scale things up. Hopefully I'll be scaling up by Nov/Dec.
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Affiliate marketing stuff is still going well, it pays the bills - and about 3 weeks ago I hired an agency to help me scale up. So far its going okay (they took control just before x-mas so the CPA was high due to high competition on FB's ads platform). But I'm quietly confident they'll improve and deliver what they've promised me in about 1 month's time (5x ROI) :) Will update in a few months.
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Welp, the agency struggled to deliver on what they promised - at best they were making me maybe 50% ROI - not good enough for me. Had to let go.
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My facebook ad account got shut down, TWICE. So now I've stopped promoting that offer and been taking a little break from things (getting into all sorts of shenanigans lol) and working on some projects that could potentially make me $100k+ per month each with the added fastlane principle of "Control" which was lacking when I was promoting products as an affiliate.
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Project 1 is a shopify store selling an item for $999 with 400-500% markup LOL.

Project 2 is a web app that I worked on last year but couldn't finish because of my coder. I've found a new coder so he's tinkering with that to see if he can make things pop off.

Stay tuned for more :) Talk soon
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Hey, so project 1 ... failed. People didn't see any value there. And I really didn't add much value - just rebranding/redesign / better presentation. But it wasn't enough.

$2k down the drain and a month or two wasted. Live and learn.

Project 2 - couldn't be completed with the new guy, however the old programmer did fix it (for a small fee). Its finished and in beta.
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Since around Feb. my income has totally tanked. My affiliate marketing earnings have come to grinding halt.

That's the bad news, the good news is, I had enough capital stored up that I've been able to live off previous 6 months work without actually working. I'm also due a small refund from my government around $20k for paying too much tax. Hell yeaaah.
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I'll be using the tax refund to clear some debts, which will leave me with about $10k to play with. I'll spend that $10k on project 2 (from earlier) by hiring an agency to show me what they can do with the app (they are in many ways my target market). So they'll get paid to beta :D how lucky.
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And at the same time, they'll be promoting an affiliate offer for me (using my app that they are beta testing for tracking).

A lil info about "project 2" and the beta app.


Talk soon.
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Welp, got my refund - but had some debts I needed to clear and didn't have an income so I've had to dip into that tax refund to cover living expenses for a while now.

I'm in the process of building a funnel & brand - where I'm going to help people that have a health issue. I'm about 50% done with it. Will post an update in a few weeks/months.
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So I'm pretty much done with v1 of the funnel & brand - but I might need to pivot and create a new Top Of Funnel offer, since the one I'm using right now isn't powerful enough.

Right now I've got no income, £3k worth of debt, a few domains and a banned FB profile/ads account. I want to get to £1 million profit before Dec 31 2019! :D
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Welp, 14 days in, I'm £5k in debt.... 0 income. My old FB account is still banned, however they did manage to restore another old FB ad account I had from 2010.... so I just launched new ads on that one today.
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I've hired 2 different companies to see if they can help me generate leads. So far no results from them.
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So, looks like Facebook and Google have set up some restrictions on my niche. So basically you can't advertise the product/service I was promoting without a certification, however to become certified you need to actually run one of those types of businesses (not just be a lead generator like me). So basically I'm f*cked. :) Welp, thank you incumbents for putting up barriers to entry :D Nice chess move.
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Welp... now I have to put all my money on the 2 guys I've hired, they aren't using FB/Adwords to generate leads, so hopefully they'll be able to generate some leads for me and I can make a small profit when I re-sell the leads.
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Welp... what I was trying to do before didn't work. Too much competition, low barrier to entry.
I did launch a few other projects; all of which fail. One did have a little bit of traction - but I couldn't make it work at the price point the market was responding to.
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I've decided to put digital marketing and that stuff a break. I'll return to it when I have enough capital to hire TOP talent and can have them execute to such a high degree that competition will be irrelevant. For now, I'm going to become a farmer. I'll post an update when I have data from farming.
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