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Ultimate Guide to Writing Online - David Perell

Social media marketing, advertising, and growth

wordwarrior

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Feb 16, 2019
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This is a wonderful article (written by David Perell) about improving your web presence. It's not about running a business per se but about blogging, writing, maintaining a website/personal portal, and contacting/connecting with your audience:

The Ultimate Guide to Writing Online

Highlights:
  • Your potential audience is all users in the world for a particular domain
  • Anything you write is accessible forever
  • Your homepage is crucial
  • Content is great
  • Distribution is better
  • Build your audience with social media, keep it with email lists
  • Start by curating, then by sharing your experiences, then by expanding with what you've learned since you started
  • Once your content is out there and you build archives your increase the odds that serendipity will find you
 
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