Siri Shortcuts, It’s App Store Effect, Taking/Stealing Opportunity?

[Andy Black]

we discuss back and forth

Would you be better served by not discussing things back and forth and go help people instead?


I believe you're overthinking. A lot of analytical types are guilty of this. It means they never start because they're trying to get all the lights green before they start, or because they argue themselves out of everything before they even start.

• Overthinking is the art of solving problems you don’t have

What would happen if you diverted your time and energy to helping people, without worrying about problems you don't have yet?

• Who have you helped?

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[CareCPA]

I think the concern with REI is the same as with all the other businesses.

From what I see:
You think something is simple, cut and dry.
You decide you're going to jump in.
Something gets difficult (sometimes, this happens even during the research phase),
You quit.
You look for the next easy thing.

Nothing is easy. Whatever you do it going to require hard, dedicated work. If you spent a couple month on ecommerce, that wasn't long enough. If you were a PPC expert for 6 months, that wasn't long enough. If you analyze 100 properties and don't find one worth investing in, you didn't look hard enough.

Pick a path, and dedicate all of your energy to it for a minimum of 12 months. Then report back. But don't half-a$$ it and then complain nothing works.

 

[Royce2]

So most apps act as a utility or entertainment. Doesn’t anyone feel that Siri shortcuts destroyed almost all utility based apps. Pretty much lowered the barrier to code to anyone now. Thus in order to make money on App Store now, you gotta make something out of this world. Very discouraging, as the past couple months been going deep into iOS development...

I feel like the only ones that have a chance now are creative types. Your opinion?

Aside from the GOLDEN ADVICE our friends here at TFLF have been enlightening you with, I'd like to put in my iOS app advice. Siri has most definitely NOT destroyed most utility apps because of one thing for me personally. Complicated. Yes, you might think its not complicated, but for me it is. I would rather download a separate utility app than deal with siri shortcuts. It's too complex. Here's a short little list of apps I can build and guarantee better usability if not INTEGRATION with siri shortcuts.

• Better forum browser or just a different style
• Online marketplace consolidator (craigslist/offerup/letgo) in one place or just as a price compare
• Swiss army style app that has a bunch of utilities that can use all information and capture history and use an algorithm that will enhance use of all apps (calculator/note taker/screen recorder/etc) in one UI that benefit from each other | What that solves is ugly iOS folder icon with history saving and dat analysis
• A hole puncher that can burn through 20 sheets of paper by putting it on the screen
• A auto babysitter that babysits your children without having to hire a babysitter. (didn't figure out how to feed them yet)

The list is endless. As technology advances the utility demand changes. A good way of thinking of new ideas and thoughts that worked for me is this:

Switch up your habits and environment instantly.
Change when you go to sleep, the style of clothes, food, where you go to study, go on a hike, meet 20 people in a city you rarely go to.
Cred also goes to @biophase - Stuck? Change Your Environment!

Hope we are not preaching to a wall here. Take the advice, listen, learn, apply, adapt.

 

[biophase]

Ok, I will believe you. What year was this? US dropship?

LOL, it was 2007 and yes. And you don't need to reply. I can write your reply for you.

"That was 11 years ago and won't work now."

Oh and thanks for believing me, I'm so glad you do.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[biophase]

Take pictures of pre move in condition and videos of functionality like flushing toilets. If something breaks, you have proof that everything was in working order. If it’s broken after they move in. It’s their fault. Not sure if against your location law, but you can also put this stuff in lease. Bill the tenant

Ok, that sounds like a plan. Let me know how that goes.

 

[biophase]

@biophase ... I don’t know why you’re doing it, but thank you for your comments.

Me either. I think I'm done. He's a lost cause.

 

[biophase]

So bio is bringing up legitimate problem about the tenant breaking stuff. It seems to me there is a simple solution, which I posted above. So you guys can just tell me if that solution makes sense or not. And then we discuss back and forth. I will say again, that I'm not arguing.

Ok, I will try to explain the issue. I present a problem and you present a solution. The problem is that your solution is like level 1 thinking. At this level you problems as one simple solution and don't dive into any nuances.

You've never owned REI before and you don't research your solution before posting. In my example above about the dryer needing a repair or the fridge going out. You wrote,

"Take pictures of pre move in condition and videos of functionality like flushing toilets. If something breaks, you have proof that everything was in working order. If it’s broken after they move in. It’s their fault."

Just because something breaks, it's the tenants fault? Do you rent right now? If your washer didn't work today, are you really going to pay for the repairman?

So you are going to write in something like tenant is responsible for all repairs up to $300? What if your tenant moves in and day 1 the dryer breaks. Do you think he will pay for that repair? If you don't pay for it, the tenant will make sure that the dryer becomes unrepairable so you need a new dryer that will be over $500. Just saying...

All I'm saying is that you better be ready for repairs. Fine, you can try to minimize your repair responsibilities, but with your mindset, you are going to hate it when stuff like that shows up.

Not sure Longinus, why you don't look at arguments as is without an unbiased view. Instead, by default anyone with a reputation here is "automatically right" and anyone else has no say in anything. I mean just look at my suggestion above without attention to reputation just to the post as is. Would you listen if someone said word for word and had a legendary badge? Apparently, everyone is taking it as an insult that I am telling/asking someone with higher rep than me something. I get it, I am not allowed to have my own opinion or question anything. Just nod my head blindly.

I don't think I am disrespecting bio at all. I have actually learned form him in this thread. Most of all, I was unaware of OScommerce.

I don't think people are thinking that I'm right and you're wrong. Everyone loves a good debate, but it is tough to debate from a side where one person has experience and the other does not. But what is worst is if the other person doesn't have experience and doesn't do any research.

Again, REI example. Did you read up on what you can and cannot charge tenants for in repairs? What can you put in a lease in your state?

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[SquatchMan]

Would you listen if someone said word for word and had a legendary badge? Apparently, everyone is taking it as an insult that I am telling/asking someone with higher rep than me something. I get it, I am not allowed to have my own opinion or question anything. Just nod my head blindly.

Nah. @AndrewNC was a legendary poster that got roasted and run off the site for posting bullshit. So did a few other Legendary posters that I won't name.

You're just wrong in this case. And using a strawman fallacy, which is aggravating.

 

[DeletedUser0287]

Ok, I will try to explain the issue. I present a problem and you present a solution. The problem is that your solution is like level 1 thinking. At this level you problems as one simple solution and don't dive into any nuances.

You've never owned REI before and you don't research your solution before posting. In my example above about the dryer needing a repair or the fridge going out. You wrote,

"Take pictures of pre move in condition and videos of functionality like flushing toilets. If something breaks, you have proof that everything was in working order. If it’s broken after they move in. It’s their fault."

Just because something breaks, it's the tenants fault? Do you rent right now? If your washer didn't work today, are you really going to pay for the repairman?

So you are going to write in something like tenant is responsible for all repairs up to $300? What if your tenant moves in and day 1 the dryer breaks. Do you think he will pay for that repair? If you don't pay for it, the tenant will make sure that the dryer becomes unrepairable so you need a new dryer that will be over $500. Just saying...

All I'm saying is that you better be ready for repairs. Fine, you can try to minimize your repair responsibilities, but with your mindset, you are going to hate it when stuff like that shows up.



I don't think people are thinking that I'm right and you're wrong. Everyone loves a good debate, but it is tough to debate from a side where one person has experience and the other does not. But what is worst is if the other person doesn't have experience and doesn't do any research.

Again, REI example. Did you read up on what you can and cannot charge tenants for in repairs? What can you put in a lease in your state?

The way I look at it is that real estate is an old business model. Meaning most people have encountered these problems many times over. There is a wealth of information and solutions of how to deal with almost any real estate issue. Yes, I have researched. Biggerpockets is solid source of solutions. And yeah, I did not take into account nuances because there are many. Another better solution I found was to put in lease that appliances are for tenants convinience of use, but not part of rent and tenants are reaponsible for repairs. Oversimplied I know, but there is so many ways I found online.

Based on my research, landlords don’t even have to provide appliances. But you are forced too because everyone else does. So the above clause would let a landlord keep the marketing point of appliances but reduce his/her liability from it. Also I wouldn’t “train” a tenant thinking that I would pay for all of it.

Again, I know the fact that I don’t have properties yet. Nobody can take me seriously. But I go in with the mentality of prepare for the worse, expect the best.

Nah. @AndrewNC was a legendary poster that got roasted and run off the site for posting bullshit. So did a few other Legendary posters that I won't name.

You're just wrong in this case. And using a strawman fallacy, which is aggravating.

What did @AndrewNC do? Straw man fallacy is new to me

 

[AgainstAllOdds]

Edit: Hate to say it, but I regret doing entrepreneurship. It destroyed me financially and my life with it. I am a scenario that not most hear about. The only person I can blame is myself

Entrepreneurship is not for everyone.

You might be happier getting a job. Figure out what's best for you.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[jsk29]

What is your Vision?

Once you have determined this, the Universe will test your conviction. If you compromise you will never arrive. Excuses are for the unserious.

Understand: your heart always has already decided before your intellect.

If your vision is unclear, perhaps your greatest obstacle is your attachment to the illusion created by your Mind which you consider “Self”.

 

[JG17]

Please list the last 10 books you’ve read.

Unrelated to the topic of this thread but this could be a fascinating alternative to the usual book recommendation threads. A lot of people would likely realise they are filling their mind with irrelevant information based on their goals. I think I just did...

 

[Fassina]

Here's a simple idea for you. Make a timer app for people that do timed exercises on android. You know the kind that counts 60 secs, beeps, starts another 60 secs timer, repeats X times.

Afaik there weren't any available till a few months ago..

Other than that try assuming things are going to be more complex and difficult than they seem before you do them. You should have figured this out already, seeing that it happened to you twice.

The more you learn about a subject the more you discover how little you know.

Also question your assumptions, try thinking from first principles. Is it a physical fact dropshipping can't work anymore ? Or that you need more money to start ecom? Maybe you could use a different ad platform than everybody else ? I heard reddit is fairly cheap..

If everything else fails, get good a poker and stop being broke af.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Rivoli]

Sorry, MJ.

Everything I tried failed for years. I did not have this mentality from the start. I was eager and thought I could do anything I set my mind to. Then the market punched me in the face multiple times. People ask me, what do you do for fun? I can’t even answer. I have lost myself.

But I still keep trying regardless. I make these threads, to find the root cause of my failures. I said money was my problem for Ecom. So the solution is to find business that wasn’t based on money at all. Software. Total even playing field. Then realizing how fast everything I make in software can be irrelevant within months. Got me discouraged again. Hence this thread.

I know these all still sound like excuses. The only thing I got going for me in the future is real estate. But still looking for something in addition to real estate. Real is hybrid fastlane in my opinion.

Edit: Hate to say it, but I regret doing entrepreneurship. It destroyed me financially and my life with it. I am a scenario that not most hear about. The only person I can blame is myself

Damn....what happened how’d you get ruined financially?

 

[Everyman]

I might get my bottom kicked.

But I am in a 3% group that is most likely to speak up when a 'mental genocide' is ongoing.

Sorry for being lazy and not reading every post, thread etc... by @MoreValue . It's my sin but I am worried my emotions will evaporate, along with the inspiration.

Let's assume for now that by some galactic force I have been drawn to this thread as the first one on the forum.

And let's assume I am Elon Musk...

My impression is pretty appalling.

Where is your love for this fellow (lost) man guys? Has he done anything bad to you other than 'spamming' (in your opinion) this forum?

MoreValue is maybe lost. Or maybe not.

But who are you to judge?

Have you had your shit together for the whole life? Have you been depressed? ....

Now think how a person seeking help might feel now... even if he doesn't know he needs it.

And you are dropping your wisdom bombs like this and that without even asking and going with this fellow man on a deeper level... (this is btw building up your own ego using him)

This is why I 'hate' chats, forums and this forum. I love 90-95% of this forum, but this represents the 5-10% of the darkside of the forum.

Have more love for the guy!

You know why I know it. Because you are dropping 'bombs' - so it's either your first encounter with him? or you are banging your head against the wall, trying to build your own self-esteem using him?

And I hate myself for doing the same to you guys, as you are doing to MoreValue.

but maybe there is reason here...

Can a person without a Legendary Contributor say anything here?

I think that summarises it all...

This is the number on reason people lurk, and are afraid of coming out, and the number one reason for this forum's existence - to encourage slowlaners and sidewalkers to participate (or isn't it)...

 

[ZCP]

On the flip side ..... I get a message or two a week from someone I called out on their bullshit that is now killing it in their business. Tough love breeds stronger entrepreneurs.

@biophase actually helped me get started in one business and was absolutely incredible in the amount of knowledge and time he shared.

Just had this discussion at the engineering company yesterday .... weighted decision making. Those with the experience should have their opinion weighted more heavily to help the group make a better decision. Democratic voting and valuing the new guy's opinion the same (unless they have particular expertise / experience relevant to the topic) is probably not the best route to making the best decision for the company.

That requires two things though: young buck needs to check the ego and listen, old buck needs to steer without dismissing. Over time, we adjust their weighted ratio.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Andy Black]

I might get my bottom kicked.

But I am in a 3% group that is most likely to speak up when a 'mental genocide' is ongoing.

Sorry for being lazy and not reading every post, thread etc... by @MoreValue . It's my sin but I am worried my emotions will evaporate, along with the inspiration.

Let's assume for now that by some galactic force I have been drawn to this thread as the first one on the forum.

And let's assume I am Elon Musk...

My impression is pretty appalling.

Where is your love for this fellow (lost) man guys? Has he done anything bad to you other than 'spamming' (in your opinion) this forum?

MoreValue is maybe lost. Or maybe not.

But who are you to judge?

Have you had your sh*t together for the whole life? Have you been depressed? ....

Now think how a person seeking help might feel now... even if he doesn't know he needs it.

And you are dropping your wisdom bombs like this and that without even asking and going with this fellow man on a deeper level... (this is btw building up your own ego using him)

This is why I 'hate' chats, forums and this forum. I love 90-95% of this forum, but this represents the 5-10% of the darkside of the forum.

Have more love for the guy!

You know why I know it. Because you are dropping 'bombs' - so it's either your first encounter with him? or you are banging your head against the wall, trying to build your own self-esteem using him?

And I hate myself for doing the same to you guys, as you are doing to MoreValue.

but maybe there is reason here...



I think that summarises it all...

This is the number on reason people lurk, and are afraid of coming out, and the number one reason for this forum's existence - to encourage slowlaners and sidewalkers to participate (or isn't it)...

We can see someone who's not figured out that the problems are the stepping stones. If no-one cared then no-one would answer.

The love shown for a fellow (potentially lost) man is the amount of time spent trying to help him. Time after all is our most valuable commodity.

Spending time helping someone else with negative thinking can impact our own mindset/state. I'm protective of my positive mindset, but am prepared to take a step backwards to help someone move forward. It leaves me open to getting frustrated though.

I'm frustrated almost daily when I log into the forum and see people:

• Get in their own way and don't start.
• Overcomplicate things.
• Complain instead of solve problems.
• Ask questions without Googling first.
• Say "Yes, but".
• Don't say Thanks for the help they get.

I can deal with spammers. That's easy. Skim though their crap post. Click button to delete account and garbage. It takes little time and little mental energy.

Unravelling why someone is stuck can take longer. Trying to help them get unravelled can take longer still, and a lot of energy. Sometimes it just doesn't work and I'll often leave a short note to help, then move on.

I for one am astonished at the amount of time @biophase spent reading and responding in this thread ... line by line.

If this was the first post I read on this forum then I'd be impressed.

 

[biophase]

Where is your love for this fellow (lost) man guys? Has he done anything bad to you other than 'spamming' (in your opinion) this forum?

You know why I know it. Because you are dropping 'bombs' - so it's either your first encounter with him? or you are banging your head against the wall, trying to build your own self-esteem using him?

Umm, have you seen his other posts? We are actually being fairly nice to him. I think most other forums would have just ignored him by now.

 

[Everyman]

@Andy Black @biophase

I agree but... ok a joke for you Andy. Enough with the jokes (btw these are the same things that aggravate me, and also that I do from time to time...).

I know exactly where he is going from (I am just getting out of there) and where you are going from (or do I?). I might not be there yet but I am trying to be happy with myself and also not lose touch with this dark side, e.g. he represents.

I appreciate your comments and effort here. Yes, time is our only asset. All the rest, to me, is reproducible. And by investing our time we are investing our love. True.

I argued with @Longinus about it and we would probably never agree (at least sober ). I believe if we want to help someone, here on the forum, we should put ourselves in his shoes.

Umm, have you seen his other posts? We are actually being fairly nice to him. I think most other forums would have just ignored him by now.

This is my laziness and I admitted it upfront. I assume there is more to that than only this thread, this one post...

If this was the first post I read on this forum then I'd be impressed.

Exactly. We are reading the same thing and have two complete opposite opinions. What matters is the truth, not what we think though...

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Rivoli]

Umm, have you seen his other posts? We are actually being fairly nice to him. I think most other forums would have just ignored him by now.

This. He spreads a hidden, nasty kind of negativity. Almost every thread meant to demoralize the forum...

 

[Everyman]

It's clear from your body of posts that you're only here to confirm and validate your excuses about why it can't be done.

Yet, we are feeding his negative thoughts, strengthening them, instead of validating HIS question, validating HIM. He might just be seeking acknowledgement... The question is what we can do so he changes his mindset. Would you agree?

Everything I tried failed for years. I did not have this mentality from the start. I was eager and thought I could do anything I set my mind to. Then the market punched me in the face multiple times. People ask me, what do you do for fun? I can’t even answer. I have lost myself.

You have been trying for years and it sounds great. You have this energy that drives you for years in you which is something extra ordinary.

Do you think, after all these years, that the problem is not in the area e.g. RE, or ecom or whatever, but somewhere else?

But I still keep trying regardless. I make these threads, to find the root cause of my failures.

I will again ask. Do you think, after trying all these years, that the problem doesn't lie within the area you take on to master, but somewhere else?

I know these all still sound like excuses.

^^They don't sound like excuses. They sound like burning problems inside you. They are so difficult to solve that many people go into depression because of them. But you are here asking the questions. Even if it's not the best way, you have more courage than I had (I was lurking).

Edit: Hate to say it, but I regret doing entrepreneurship. It destroyed me financially and my life with it. I am a scenario that not most hear about. The only person I can blame is myself

You aren't different than anyone else here. Even the forum creator admitted in his book he was depressed and it gave him 'motivation' to move. We all have been working for so many years without any 'tangible' results. The main character from the Shawshank Redemption is just a metaphor (did you see the movie?). It took him 19 years. Are you close to being 19 years into this?

1) No arbitrary guessing and checking whether something will be bought
2) Its based on hard data, most people become millionaires through real estate
4) I don't mind dumping money if its is a high probability venture (not based on opinion, but stats)
3) People with zero business mindset do it (aka, slowlaners)
I see it as hustle for deals, limit liability with knowledge of housing laws. Highly controllable with screening criteria, proper procedures for most scenario, and good management.

Sh*tty tenants come from poor screening. But even with good screening, some bad tenants can slip in. Which is where the procedures come in. All in the preparation of good documents as well.

People that do have horror stories treat it like a hobby and not a business.

My other mistake was EGO. We hear some stat that majority of products fail. But my ego makes me believe that I'm the 1%. Illogical. Should have went with the stats and did real estate from day 1.

The stats aren't always the best to follow. When I read this post, I can see myself arguing with my friends about guns and that they need to be allowed everywhere and easily accessible. I base it on many things, but I also showed them 'stats' - that guns cause similar number of deaths in the US as car accidents, hence guns are as safe as cars. In many countries guns are banned as not safe, but cars are not. Logically speaking. But humans are emotional as much as they are logical. Even more emotional, as our first responses are coming from our older part of brain, which operated in a highly adverse environment. So most of us don't develop to operate more with the logical brain, but we operate on impulses from the reptilian brain....

Whatever we believe, it will be so.

This is where you need a mindset adjustment. If you keep chopping and changing every time you come across an obstacle then you will never have a success because you can't have a successful business if it never gets past 60% built.

Exactly. It's about our mindsets....

All the basic stuff in today's world have been done many many times. In order to succeed in whatever field of work you have to be out of this world. And yes things blow up and loose relevancy fast.

Brilliant. Yes. A couple of days ago I read that publishing books is getting much more difficult these days. I couldn't agree less. Everything changes but books have been published since the beginning of printing or writing... See the Bible. Probably the most proliferated book on the planet.

These are the signs of us developing as a race.

I am coming from a different opinion. I think that these days we are stagnating, or in decline, as a civilisation. I think we had our 'local peak' somewhere in the first half of the 20th century, where we capitalised on the inventions from the 19th century (car, plane, rocket science). We have cars now that have heated seats, but they are still cars. Planes still fly, even if you have now 1000 movies to watch on board. Still value added is in the plane flying from A to B. And so on and so.... what do you think?

It's always been survival of the fittest, the only difference is now people have platforms where they can complain, validate their average effort and shift blame.

It is survival of the fittest. These days the 'clumsiest' have greater chance of survival, because, after decades of brainwashing, we have been learnt to think that we need to help the weakest by giving them, mandatory, help. So they don't have to put any effort in life. In Ireland junkies get money for drugs. My money, that I could invest in my 'drug free' children. And it's mandatory.... The world, we, people, have gone upside down a bit and are in decline, which will take a couple of decades to turn around... what do you think?

And when the difficulty shows up-- which it always will -- we get another thread from him saying why it can't be done, complete with a long laundry list of rationalizations.

On the bright side, he's giving me some great material for future books. Namely, how our minds are the great saboteur of doing anything worthwhile. It constantly seeks risk-free ease and comfort...

I think the book has already been written (Mindset by Carol Dweck), but please prove me wrong MJ? OF course it's never enough to emphasise that our minds are our greatest allies and worst enemies.

Aside from the GOLDEN ADVICE our friends here at TFLF have been enlightening you with, I'd like to put in my iOS app advice.

Enlightening? Why would you say it like that? I find this word in this context condescending.

Entrepreneurship is not for everyone.

That's a limiting belief. We have seen short people winning slum dunk contests. Ugly people on tv. Incapacitated people / disabled doing 'business' (being entrepreneurs). Why would you say it's not for everyone?

This. He spreads a hidden, nasty kind of negativity. Almost every thread meant to demoralize the forum...

Only if you allow it. Only if you allow it bro. I actually, don't know why, feel love towards him...

 

[ZF Lee]

That's a limiting belief. We have seen short people winning slum dunk contests. Ugly people on tv. Incapacitated people / disabled doing 'business' (being entrepreneurs). Why would you say it's not for everyone?

Felix Dennis did a good job in dissecting it out.

He was trying to make a point that we aren't competing with everyone in business.

I'll grab some nuggets from him.

Think of it.

There are people who are too young (age1-14) that are still in school, and the closest thing they can do for money is selling newspapers or yard work.

There are people who are too old. And hit with a load of health problems. An aunt of mine had dementia around 65...pretty young and sad, but she had worked her a$$ off her whole life...and that's another story.

There are people too strapped with debt that they have to focus on finishing it at least half of it before they can put a dime to entrepreneurship. Not impossible, but when the biz needs more cash, it's hard. You either swim or drown at that stage.

There are people who live in Third Word Countries who take longer to win at business, due to lack of rule of law and general business practices. Some countries even lack basic infrastructure, which is another opportunity altogether (China's One Belt Project, anyone?). They might not make it today, but tomorrow they can make something of themselves.

They are people who are mentally disabled or have special needs. Many of them have a higher drive to succeed, but I do recognise that a lot more of them are happy enough to stick to jobs and advocate charity causes, as opposed to full-blown entrepreneurship.

There are people who go to the wrong guru to start off their business journey. Got taught money-chasing tactics instead of value skewing. And it takes years to unlearn and relearn.

There are more folks who don't even have a stitch of experience yet. I'm not just talking about programming or copywriting knowledge.
I'm talking about kindergarten stuff like filling in a job form and paying your bills at the post office.

I couldn't believe my ears when my college officer said that there were kids who still relied on their parents to fill in their application forms for them. And the kids were around 17-19?

Insane.

I think a more accurate statement would be 'Entrepreneurship is not for everyone today, but perhaps they could prepare for it tomorrow.'

Ah, tomorrow. A promising future, isn't it?

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.