Need advice for E-Commerce and SEO

[libertad1312]

Hey,

right now I have a e-commerce shop with miiduu but I am not happy with this at all.
I am selling clothes and most sales come from Etsy/Dawanda and Facebook, however people start using my website and almost everybody has problems with it. And it just doesn't look professional.

Any suggestions for a new E-Commerce site? It should look very professional, have a big choice of layouts, have all the features (right now I miss connection to social networks and live chat for example) and be easy to handle.

With the new E-Commerce the question about SEO comes up again. Before I did ignore it and I still don't know much about it. Is it worth to learn the basics and apply them on my website? Thanks to Etsy I have already learned a lot about the keywords in my niche. I have also natural backlinks... So I wonder if it is worth it if I take a crash course for, let's say 10-20 hours, and then invest a bit more time to build the E-Commerce site with SEO. There are 5-6 big companies selling similar stuff, but I do specialise on a smaller niche. If I decide in 4-5 month that I want to get into the Top 3 of google for my keywords... Would I have to start allover again or could I use the basics already?

Thanks for your time!

 

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[watshelly]

Hi,

I highly recommend to do SEO for your site, which will bring great traffic for you. And it is the most cost effective online marketing method. It's not difficult to learn some basic SEO techniques (MOZ's blog recommended). It's possible to rank TOP 3 on google organic results 4-5 months. The precondition is that you have an excellent SEO team. After you have steady traffic, live chat can help you improve customer service and sales conversion, such as Comm100 Live Chat, Live Person, etc. Good Luck.

 

[Bercha]

How do you get traffic from facebook?


I'm doing it the other way around, not doing anything else than SEO for one product to get some cash in and expand from there. I think SEO is better for very niche eCommerce sites, with just few products.


Btw, if you are getting natural links it should be easier to rank for some specific keywords.

 

[Fast-tao]

Before seo do your keyword niche research.

Use google adwords Keyword Planner tool.
Find all the keyword related to your product. And start to rank for the easier. Maybe you will not get much traffic because usually the easier are the keywords with lower traffic, but you will start to have traffic and converting it you will have money to reinvest and push on bigger keyword.

For example if you are selling something like

hand puppets

You could try to rank for
dog hand puppets
hand puppets for kid
funny hand puppets

etc.. It will be easier to rank and you will have traffic faster, so you will convert faster. Also you have more upside
- You do seo practice
- You can earn smaller money but faster
- Have results is very important psicologically
- the linking juice is going also in your main keywords (In SEO).

 

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[Erol]

E-Commerce Platform

Hi libertad1312,

The easiest e-commerce platform you could use is to go with some big provider like big commerce that will setup, maintain your website and SEO.

If you want to go down the DIY route, the easiest option is to use WordPress. You can then purchase a plugin such a WooCommerce and place one of the many themes that use this plugin. Wordpress ranks well for SEO even in stock configuration but I would highly recommend to also get a SEO plugin such as Wordpress SEO by Joost which has given me great results in the past.

Good luck!

 

[luciojin]

I agree with the above post. WordPress is much easier to manage/handle and much more SEO-friendlier than other platforms out there though it is entirely on your choice. To the SEO viewpoint, you must first know what keywords you are targeting, if it is very competitive or just moderate. You can start reading forums/blogs about SEO and most basic practices to do initially is to submit your site to decent directories, article submissions, blog commenting, web 2.0's and so on.

 

[SysDebian]

Hi Libertad1312,

I wouldn't use wordpress to e-commerce, it could be easy to manage and it has lot of plugins to do whatever you want. But will you use a knife to tightening a screw ?
There is lot of e-commerce cms (Magento, PrestaShop, osCommerce, VirtueMart...) If you search in google "e-commerce cms" you will get top list and so.

Personally I have used PrestaShop, it is really easy to install, easy to configure and easy to use. You will have lot of plugins and you can customize the layout.

PrestaShop take in consideration SEO too. I didn't do extra seo work (backlinks, external posts... etc), I just wrote a description for each item it was enough.

Good luck, if you have any question about prestashop, you can ask!

 

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[royalasg]

Actually there is a no difference between blog/website SEO or eCommerce SEO both are same, just taget your keyword and rank them top.

 

[GTC1187]

I would recommend a hosted shopping cart which will be more secure and is specifically designed for ecommerce.
As far as SEO goes I would say put easily navigable links to ALL your categories on your homepage. Once this is done you should focus solely on accumulating links on web pages that have measurable pagerank. Don't even go after links that won't be on pages with existing measurable pagerank. Point all of the links you get at your homepage, but do NOT try to build exact match anchor text links at this time.
The idea is, if you have a couple hundred PR links pointing at your homepage, and your internal linking is good then pagerank will flow from your homepage to your category pages through internal linking.
Now your domain will have much more authority and you will see a ton more queries in your webmaster tools.
Now you can start building exact match anchor text links to your category and product page to rank for specific keywords.

 

[Darius]

Wordpress all the way. Cheaper, easier, more fun in my opinion.

Can't help with advice on SEO

 

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[Genester]

I would definitely recommend Shopify for your eCommerce store. I've used Wordpress and WooCommerce and although it does have a lot more customization abilities and is probably better in terms of SEO, it is definitely a lot more complicated to set up. Also, plugins and extensions for WooCommerce are ridiculous, you basically need an extension for any simple add on you want to integrated into your site. Shopify has tons of free plugins and apps that are great as well as some paid ones. Shopify is a lot easier to set up and maintain, you should have no problem doing everything yourself. Shopify has great support. Shopify does have a monthly fee but that includes the hosting, maintenance and support of your store. Shopify stores are also A LOT faster in terms of load speed, which is a big big deal in eCommerce. My store on WooCommerce was ridiculous slow, when I switched it over to Shopify it was like night and day.

Although I love Wordpress and their entire platform, when it comes to eCommerce I would definitely recommend going with Shopify.

 

[tracy14]

Agreed on SEO working, based on my experience that SEO bring you the traffic but can't guarantee you the conversion rate. For the web layout, no need to be too professional, just keep your product listing and info right and promotion banner attractive enough. And since your customers had problem with your site, I do suggest you to use live chat like Live800, your customer can report you the problem instantly if they have any and you can also know where you need to improve based on the reports.

 

[trace987]

I agree that WordPress is a thing because it would be cheaper than hire a team of developers. But on the other hand, it would be not easy to choose the best one because you can be lost at that numerous amount of templates that are represented in the bunch of websites. So you should choose thoroughly.
About SEO you need to go through basic promotion kit like social media pages bootstrap and website promotion, link building and if you will have opinion leaders (so-called famous people from the web) that will promote your website or products could also be useful. Look through different methods of SEO optimization and promotion.

 

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[ChapoJR]

Shopify is head & shoulders ahead of all else in terms of simplicity - which from reading your OP seems like what you are after.

You can even create a 30 day free trial account, so no risks.

Go to Shopify. Create your trial account. Buy a theme from Shopify Themes from ThemeForest which relates to your store, for example there's tons of fashion specific themes on there.

That is literally the bare minimum of what you need to get your shit looking more professional.