Copywriting Contest... (RESULTS POSTED!)

[c4n]

How about a KISS approach?

 

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[Kung Fu Steve]

We had an international meeting of marketing minds this past weekend and the whole "No, I'm rich already" or "No, I know way more than you" or "No, I'm an a**hole" buttons are officially out.

 

[bigbaby]

We had an international meeting of marketing minds this past weekend and the whole "No, I'm rich already" or "No, I know way more than you" or "No, I'm an a**hole" buttons are officially out.

By 'out' you mean observably detrimental to conversion, I presume?

 

[Kung Fu Steve]

By 'out' you mean observably detrimental to conversion, I presume?

I'd guess it doesn't affect conversion one way or the other. But it does piss people off

 

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[jsk29]

 

[jsk29]

Version 2

 

[Argue]

I had the second part as "you'll learn how to go unscripted instantly, for free."

Also had "you'll learn how to change your life instantly, for free."

Wasn't sure which one sounded better so left it as is.

 

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[MJ DeMarco]

Thank you to everyone who posted.

OK so some feedback.

The challenge on this goes beyond just conversion.

It's trying to put something out there that is simplistic and not so cliche.

The guru "make money" clan has already beaten to death the trope of expensive cars, luxury houses, and expensive watches. I really don't want to stick my toe into that type of theme. It turns my stomach.

Some things I've learned in my experience:
1) The more words something has, the worse it converts.
2) Sell a direct benefit.
3) Be interesting or unique. The "Quit your job and live a dream!" seems effective, but it's been used 10,000X before and now it's tuned out.
4) The more busy something is, the less it converts. "Busy" could be busy pictures, buttons w/too many words, etc.

That said, I think there are maybe 2 or 3 here that could be qualified for the final round so I'll wait to see a few more.

Thanks again, I'm hoping we can all learn from this and see in real time what works, and what doesn't.

 

[urianasi]

I'm up for the challenge. Let me know what you guys think.

 

[SM Switi]

my Second design ,hope am getting better and not worse >< , your thoughts are happily welcomed

 

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[gostorm21]

 

[ThirtyOne]

 

[ThirtyOne]

 

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[ThirtyOne]

 

[Argue]

 

[inputchip]

 

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[TL75]

 

[Guest24480]

Had this concept bouncing around in my head for a few days and decided to give it a go:

 

[TL75]

 

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[OmarLopez]

Thanks for the opportunity MJ.
I don´t have any experience on the field but from what I have read of SinisterLex post and Cashvertising (and of course Unscripted ) this is the best that I can go for now.
Any feedback is more than welcome : )

 

[c4n]

I wouldn't mention "script" or "unscripted " in the ad. People don't know what it means (yet) so it doesn't push any buttons for anyone except those who already know the book.

 

[SM Switi]

I wouldn't mention "script" or "unscripted " in the ad. People don't know what it means (yet) so it doesn't push any buttons for anyone except those who already know the book.

funny it pushed me to read it , it's kinda interesting and ambiguous which will push the need to figure out what is it this script that governs your life -just my point of view-

 

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[Guest24480]

I wouldn't mention "script" or "unscripted " in the ad. People don't know what it means (yet) so it doesn't push any buttons for anyone except those who already know the book.

"Flip the script" is a common idiom in the English language, so people will understand the general premise. The mystery of "what is this script" will get them to click through.

 

[GuestUser4aMPs1]

I'll give it a jab. Original 'art' included

 

[CareCPA]

An entry from one very non-creative type. Simple and to the point speaks to my logical side.

 

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[OmarLopez]

"Flip the script" is a common idiom in the English language, so people will understand the general premise. The mystery of "what is this script" will get them to click through.

I think that the point c4n is trying to make, as Mj said before, is that we only have about three seconds to catch the readers attention.

Knowing this, we have to use words that are simple to as many people as possible, yet powerful enough to cause a reaction on anyone.

For me, the word unscripted did not have much of a meaning before reading the book.

 

[c4n]

funny it pushed me to read it , it's kinda interesting and ambiguous which will push the need to figure out what is it this script that governs your life -just my point of view-

The thing is you have read the book so you already knew the meaning. Or did it push you to read it before you knew about Unscripted ?

"Flip the script" is a common idiom in the English language, so people will understand the general premise. The mystery of "what is this script" will get them to click through.

I think that the point c4n is trying to make, as Mj said before, is that we only have about three seconds to catch the readers attention...

There is only one way to be sure; test it and see what works.

Don't want to hijack the thread, just wanted to share my thoughts.

 

[MJ DeMarco]

Some nice ones! If anyone has any they'd like to submit, do so soon as I am gonna start evaluating the 4 candidates.

 

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[SM Switi]

The thing is you have read the book so you already knew the meaning. Or did it push you to read it before you knew about Unscripted ?

I read the book to know the meaning of script/Unscripted , it sounded interesting , ambiguous and something am not aware of, so the curiosity bug inside of my brain hit

 

[bigbaby]

Not an entry but I created this for my business after getting inspired from participating in this contest.