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AdWords clicks or conversions for counseling practice

jb5150

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Would it be more advantageous to run clicks? As I see it if I go the conversions route my ads will show up for less frequently (depending on my budget of course).

Anyone know which strategy is better for advertising a service?
 
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ExcelGuy

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Would it be more advantageous to run clicks? As I see it if I go the conversions route my ads will show up for less frequently (depending on my budget of course).

Anyone know which strategy is better for advertising a service?
Best person to ask would be Andy Black and he has an incredible set of posts on Adwords. But my guess is that any ad program would use both to some degree wouldn't it? You need clicks to be able to convert the visitor into a client.

Just thinking out loud.

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collegeweb

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I've found that I get faaaaar more conversions at a lower cost with enhanced cpc that with CPA (pay per conversion). Look up how to do an adwords experiment and try it all out for your self -- its rather easy.
 
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