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Ask me anything about eCommerce (Ongoing)

biophase

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Hi @biophase thanks for the AMA.

Can you sell on Amazon with FBA and then somehow still bring the customer back to your shop through a discount code in the box or something else?

I think it's not allowed, but if we can't get the customer for life, then Amazon can't be the long-term plan, right?

Thanks in advance.

Yes, you can put your website in your packaging and try to get a customer back to your shop. I think too much is emphasized on getting your customer to become "yours". If you sell a decent product and build a brand, you will have a customer, whether he purchases from your website or Amazon or Walmart.
 
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MJ DeMarco

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Just caught up in this thread...

A) Featured several posts.
B) Use the "most likes" feature here to percolate the GOLD.
C) Rep+ to biophase, the rich get richer.
 

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I would create a different LLC and open a second Amazon account.

However, for you, since you are asking a question like this. I would recommend you stay in the first category and expand it rather than chasing a new shiny cell phone case in a few months. Concentrate on one thing.


Have you gone through this process ( meaning, a 2nd Amazon account ).

I was under the belief you could only have 1 Amazon seller account.

If you have done this ( I think you have, I thought I read it somewhere else ), can you outline the steps? Maybe I am wrong, but I was pretty sure you could only have 1. If wrong, my bad. I just don't want to try and then get my 1st one disabled is all.

.
 

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hi @biophase

1) what does it mean when when you look on the first page of results and most the products are "Dispatched from and sold by Amazon" but under different seller names? would i be pushed out by amazon if i entered into this market.

2) lets say i find a product that i think i can sell, and on the first page everyone is selling the same 2 generic products straight from Alibaba with no variation. They all have good listing quality and on average 4 to 5 star reviews. Is it still value added if i introduce a totally different product version to add variety, even though i cant really make a performance improvement, but minor improvements like make a bit more tough, sturdier, different material, lighter etc

i believe i can make it onto the front page as the highest amount of reviews is 107, there is decent demand for this product with a BSR ranging from 299 - 7,500 in its overall category. I've found a few decent products in this niche, but i'm still deciding out of these products which one would be the best entry product to build the brand off of. It would be brilliant if i could p.m you my product research for your opinion on which would be the best product to start with based off the results i have found.

once again thanks for this thread and answering all my previous questions, it has been really helpful!

regards,

Matt.
 
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Dsilvar89

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I was under the belief you could only have 1 Amazon seller account.


Multiple seller accounts:

Operating and maintaining multiple Seller Central accounts is prohibited. If you have a legitimate business need for a second account, you can apply for an exception to this policy:

  1. Go to Contact us.
  2. Click Selling on Amazon, then select Your account, then select Other account issues.
In your request, please provide an explanation of the legitimate business need for a second account. To be considered for approval:

  1. You must have a separate bank account for each Seller Central account. We will not approve multiple Seller Central accounts that use the same bank account within the same region. If you sell across regions (for example in North America and Europe), you may use the same bank account for your Seller Central accounts as long as your accounts are linked though Amazon Global Selling.
  2. Each account must have a separate email address.
  3. The products and services sold in each account must be different.
  4. Your Performance Metrics must be in good standing.
We will respond to your request within 2 to 3 business days. Failure to comply with these requirements may result in account termination.
 

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Any advice on promoting your promotions (Buy 2 or more get $5 off etc..). On my Shopify site its easy to lead the customer to buy 2 or 3 of the same item for cheaper (and I do get quite a few orders like this) but on Amazon, I feel like the promotions are easily overlooked. I see some sellers use one of their images as a promotional ad (which I thought was against TOS). Thoughts?
 

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@biophase or anyone else who may know...

This is probably a really basic question and I apologize for asking. But, I'm really confused about shipping my products to Amazon for FBA. I did a bunch of reading on Amazon's site but I'm still confused.

Basically, I want to ship items to Amazon FBA. Each item is a liquid in a spray bottle that's made and filled from my house.

I know that Amazon FBA has a package and label service, which I don't want to use.

So my question - If I ship 20 units to Amazon, then should I package each unit in a separate box, so I have 20 boxes, assuming that everything will stay untounched before it's shipped out to the buyer?

Or, is Amazon going to open everything up and repackage?
 
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samuraijack

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@biophase or anyone else who may know...

This is probably a really basic question and I apologize for asking. But, I'm really confused about shipping my products to Amazon for FBA. I did a bunch of reading on Amazon's site but I'm still confused.

Basically, I want to ship items to Amazon FBA. Each item is a liquid in a spray bottle that's made and filled from my house.

I know that Amazon FBA has a package and label service, which I don't want to use.

So my question - If I ship 20 units to Amazon, then should I package each unit in a separate box, so I have 20 boxes, assuming that everything will stay untounched before it's shipped out to the buyer?

Or, is Amazon going to open everything up and repackage?

I'm suprised Amazon would approve you to sell something made and filled in your house. Did you get approved for the category and your listing is already created?

The package service im assuming you are talking about is the poly wrap for items that require it, which don't already have a double seal. Also the label service is for items requiring a barcode. It seems like your product requires both of these (you have to do some more reading to figure this out)
 

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I'm suprised Amazon would approve you to sell something made and filled in your house. Did you get approved for the category and your listing is already created?

I'm surprised too. I have sold a few units non FBA. My listing went through a 3 day approval process when I first put the product up. Then I switched my listing over to FBA and they required me to complete some forms, which I did. And it passed.

My product is a cosmetic that's not for humans and not for consumption. So maybe that's why the restrictions are lighter? Idk.

Either way, still confused about whether or not Amazon will remove all of my units from their packaging when I ship. I'll def do some more reading though before I ship anything to them, thanks!
 

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@biophase or anyone else who may know...

This is probably a really basic question and I apologize for asking. But, I'm really confused about shipping my products to Amazon for FBA. I did a bunch of reading on Amazon's site but I'm still confused.

Basically, I want to ship items to Amazon FBA. Each item is a liquid in a spray bottle that's made and filled from my house.

I know that Amazon FBA has a package and label service, which I don't want to use.

So my question - If I ship 20 units to Amazon, then should I package each unit in a separate box, so I have 20 boxes, assuming that everything will stay untounched before it's shipped out to the buyer?

Or, is Amazon going to open everything up and repackage?
I believe you can ship it as is but you may need to put a sticker on it that says "Ready to ship, do not open" or something. I saw a video on it before.

Or you can send the bottles in the way it is with no ability to leak. Either way the labels should be attached on the box or somewhere where they can scan it easy.
 
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biophase

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hi @biophase

1) what does it mean when when you look on the first page of results and most the products are "Dispatched from and sold by Amazon" but under different seller names? would i be pushed out by amazon if i entered into this market.

2) lets say i find a product that i think i can sell, and on the first page everyone is selling the same 2 generic products straight from Alibaba with no variation. They all have good listing quality and on average 4 to 5 star reviews. Is it still value added if i introduce a totally different product version to add variety, even though i cant really make a performance improvement, but minor improvements like make a bit more tough, sturdier, different material, lighter etc

i believe i can make it onto the front page as the highest amount of reviews is 107, there is decent demand for this product with a BSR ranging from 299 - 7,500 in its overall category. I've found a few decent products in this niche, but i'm still deciding out of these products which one would be the best entry product to build the brand off of. It would be brilliant if i could p.m you my product research for your opinion on which would be the best product to start with based off the results i have found.

once again thanks for this thread and answering all my previous questions, it has been really helpful!

regards,

Matt.

1) That means that the they are in the Amazon marketing services section as a seller. In that section you sell direct to Amazon at wholesale pricing vs. them taking a commission from you. I don't know if listings like these get an preferential treatment in rankings.

2) It's really tough to say which product would do best. Competitor is fierce on Amazon. If you are going into a semi-competitive niche, or product, you will need to have some capital behind you.

For example: If you are launching a supplement product that is competitive at a $20 price point. I would just estimate that you would need $50k to launch and compete. The money is needed for inventory and re-orders and PPC spend. You can almost assume that you will make no profit on your first few orders while trying to keep afloat in rankings.

If you are in an easier niche with a $20 product, maybe $25k is enough to launch and sustain it.

I like going into easier stuff where $5k-$10k will give me a launch and I can sustain my rankings without much effort.

Now that I have my brand built, I don't even "launch" a product. I just list them and they will eventually sell due to brand recognition.
 

biophase

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Any advice on promoting your promotions (Buy 2 or more get $5 off etc..). On my Shopify site its easy to lead the customer to buy 2 or 3 of the same item for cheaper (and I do get quite a few orders like this) but on Amazon, I feel like the promotions are easily overlooked. I see some sellers use one of their images as a promotional ad (which I thought was against TOS). Thoughts?

I see many people do this on Amazon with an image that has the promotion. I don't do discounts on Amazon so I can't really answer your question.
 

biophase

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@biophase or anyone else who may know...

This is probably a really basic question and I apologize for asking. But, I'm really confused about shipping my products to Amazon for FBA. I did a bunch of reading on Amazon's site but I'm still confused.

Basically, I want to ship items to Amazon FBA. Each item is a liquid in a spray bottle that's made and filled from my house.

I know that Amazon FBA has a package and label service, which I don't want to use.

So my question - If I ship 20 units to Amazon, then should I package each unit in a separate box, so I have 20 boxes, assuming that everything will stay untounched before it's shipped out to the buyer?

Or, is Amazon going to open everything up and repackage?

You would need to ship them in 20 small boxes, or bubblewrap/tape each bottle or just ship the bottles as is (is the top of your bottle sealed and tamperproof?). Amazon will just take whatever you ship them and put them into a box.
 
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Hey biophase! So I'm new to eCommerce and have been reading your content on importing and eCommerce. I've find a product on amazon that has a lot of issues and has gotten a lot of negative feedback...along with a lot more positive reviews. All negative reviews under 3 stars account for 19% of all reviews for the product. This product is sold by the same manufacturer in Walmart as well. Some things that are being complained about: product rusts in a week, has crappy materials that snap too easily, sometimes doesn't even come with the right hardware when shipped, isn't tall enough to do what it's made for. Overall, it just doesn't seem to be taking care of customers like it should and I want to take the idea and somehow change it to where I can fix some if not all of these issues and make these people's lives easier! I'm assuming there is already a huge need for this and people willing to pay because of the reviews online around 800 at least. When I read some of the negative reviews I felt like there is huge potential here to add value to this. "Good, but has definite room for improvement" , "Not well made", "Good idea but poorly executed." Based off what you've read so far, does this look like something you would recommend getting into? The things holding me back are: There is a patent on the product by the company selling it, not knowing if I can compete because of them being in Walmart and being a best seller on amazon as well, and not knowing whether this is something where I would have to create my own product and a prototype because of the patent or maybe I can do what you suggest by changing whats wrong with it through importing and then selling it. Let me know what you think!
 

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You would need to ship them in 20 small boxes, or bubblewrap/tape each bottle or just ship the bottles as is (is the top of your bottle sealed and tamperproof?). Amazon will just take whatever you ship them and put them into a box.

Thank you!!!

The bottles are not sealed at the top. I have noticed that my competitors in the industry don't seal their bottles at the top (even in retail), which I thought is kind of weird. I have located a supplier for the seals though, so it shouldn't be hard to get them if needed.

Lately, I have been bubble wrapping and taping bottles before shipment. I had to learn the hard way to protect everything during shipping. Before bubble wrapping, I had a shipments leak and a handful of pissed off customers. That's kind of why I was worried about Amazon possibly unpacking everything and then just shipping it out.
 

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Hey biophase! So I'm new to eCommerce and have been reading your content on importing and eCommerce. I've find a product on amazon that has a lot of issues and has gotten a lot of negative feedback...along with a lot more positive reviews. All negative reviews under 3 stars account for 19% of all reviews for the product. This product is sold by the same manufacturer in Walmart as well. Some things that are being complained about: product rusts in a week, has crappy materials that snap too easily, sometimes doesn't even come with the right hardware when shipped, isn't tall enough to do what it's made for. Overall, it just doesn't seem to be taking care of customers like it should and I want to take the idea and somehow change it to where I can fix some if not all of these issues and make these people's lives easier! I'm assuming there is already a huge need for this and people willing to pay because of the reviews online around 800 at least. When I read some of the negative reviews I felt like there is huge potential here to add value to this. "Good, but has definite room for improvement" , "Not well made", "Good idea but poorly executed." Based off what you've read so far, does this look like something you would recommend getting into? The things holding me back are: There is a patent on the product by the company selling it, not knowing if I can compete because of them being in Walmart and being a best seller on amazon as well, and not knowing whether this is something where I would have to create my own product and a prototype because of the patent or maybe I can do what you suggest by changing whats wrong with it through importing and then selling it. Let me know what you think!

So hard to answer this without knowing the product. First, the patent, what is patented? Do you changes get around it? It rusts, can you make it out of plastic? Does this get around the patent? Is plastic strong enough? etc...
 
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Is it possible to put a value on how important having a #1 Best Seller in a category is to a business on Amazon?

I've been made aware of an Amazon FBA company that has 2 of their products as #1 Best Sellers in the products category (both categories are very popular) that is for sale - and I'm trying to gauge what kind of value that brings to an Amazon FBA business and how difficult it is to achieve a #1 Best Seller ranking in a given category.
 

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So hard to answer this without knowing the product. First, the patent, what is patented? Do you changes get around it? It rusts, can you make it out of plastic? Does this get around the patent? Is plastic strong enough? etc...

I'm not exactly sure how the patent works. I've been looking at it but don't know what any of this means or how to go about it. I've contacted some people online that I will pay to see if there are ways around it but I'm not sure how that will go. Do you recommend anyone I should go to for this?
 

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@biophase or anyone who can chime in

What did I miss? List of things I did to increase sales on Amazon to my one product
  • Good pictures (Added infographic + more images that make it look professional, took inspiration from other top beauty sellers)
  • Improved copy on the product features
  • Submitted for Amazon EBC
  • I already show up #1 for top keywords, and at least top 3 for other keywords
  • Turned on Amazon PPC few days ago on automatic (will optimize this later after a week of data)
  • Collecting reviews with feedbackz
  • Created promotion for buying 2/3 units (and added this to an image)
Anything else I can do to increase sales?
 
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biophase

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I'm not exactly sure how the patent works. I've been looking at it but don't know what any of this means or how to go about it. I've contacted some people online that I will pay to see if there are ways around it but I'm not sure how that will go. Do you recommend anyone I should go to for this?

This is for you to figure out. Read the patent. Learn and understand it. Then figure a way to get around it.

This is how the real world works. Don't pay someone for help until you've exhausted all your options.
 

biophase

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@biophase or anyone who can chime in

What did I miss? List of things I did to increase sales on Amazon to my one product
  • Good pictures (Added infographic + more images that make it look professional, took inspiration from other top beauty sellers)
  • Improved copy on the product features
  • Submitted for Amazon EBC
  • I already show up #1 for top keywords, and at least top 3 for other keywords
  • Turned on Amazon PPC few days ago on automatic (will optimize this later after a week of data)
  • Collecting reviews with feedbackz
  • Created promotion for buying 2/3 units (and added this to an image)
Anything else I can do to increase sales?

Social media? Facebook, Instagram?
 

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Social media? Facebook, Instagram?

Interesting, I only use facebook now for retargeting from Shopify/Google Shopping.

How do you use social media to increase Amazon sales? I don't have an audience (besides people who already bought) and I only have one product to sell.
 
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TWO questions about Amazon Sponspored Ads. @biophase @amp0193

1) Most of the sales in my campaign are from the "sponsored products related to this item" ads under other competitor products since the keywords are ASINs.

If I switch to manual campaign, do these still run under my competitor products? Or do i have to specifically enter their products as keywords?

Do i have to add ASINS to my negative keywords to stop them from showing under products that dont convert?

2) How do i get my ads to show up in this area (before search results):


image upload api

Mine currently only show up on the right side of search results and at "products related to" on product pages.


THANKS IN ADVANCE!!!!
 
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1) Most of the sales in my campaign are from the "sponsored products related to this item" ads under other competitor products since the keywords are ASINs.

If I switch to manual campaign, do these still run under my competitor products? Or do i have to specifically enter their products as keywords?

Do i have to add ASINS to my negative keywords to stop them from showing under products that dont convert?

This is an interesting question.

Short answer, yes. Your ads will still show in "sponsored products related to this item", without bidding on any asins as keywords.

I'm don't think that bidding on an asin as a keyword would do anything, other than display your adds if someone typed an ASIN into the search bar, which would never happen.

How do i get my ads to show up in this area (before search results):


image upload api

This is mostly how much you bid, but there may be some other factors that go into it as well. My products are always in this "in-line" position, because I have very high bids, and have "bid+" turned on as well. If you are bidding on multiple products for the same keyword, you can get 3-4 of the total ad positions to display your products. I often have all 3 of the positions you pointed with out with the arrow.
 
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samuraijack

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This is an interesting question.

Short answer, yes. Your ads will still show in "sponsored products related to this item", without bidding on any asins as keywords.

I'm don't think that bidding on an asin as a keyword would do anything, other than display your adds if someone typed an ASIN into the search bar, which would never happen.

Interesting...so I can't stop my ad from showing under products that are not closely related to mine? I get a lot of clicks from some of these products and they never convert.

How can I optimize this? Only around 10% of the keywords in search term report are actual words, not ASINs. Most of my sales are organic since I rank top (1-3).
 
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Interesting...so I can't stop my ad from showing under products that are not closely related to mine? I get a lot of clicks from some of these products and they never convert.

How can I optimize this? Only around 10% of the keywords in search term report are actual words, not ASINs. Most of my sales are organic since I rank top (1-3).

I don't know of a way to not display on a competitor's page, it happens automatically.

When you run a manual campaign, you don't see the breakdown of who clicked on your ad in the search results, and who clicked on your ad in a "related products" carousel... it'll all be lumped together based on what they searched.


A quick google search brought a response from Amazon on the seller forums confirming this. Old post, but it confirms what I thought.
8b4596d3b81b5b764793989ea1911248.png
 

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I don't know of a way to not display on a competitor's page, it happens automatically.

Thanks for your answers! So basically, if most of my sales from ads is coming from ASINs (product pages) all I can do is bid more on the handful of keywords that actually show up as search terms in the report?

Also the in-line ads that show up before organic results, I BID way way way way higher than the suggested bid (10x more) and it still doesn't show up there (automatic campaign).
 

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Thanks for your answers! So basically, if most of my sales from ads is coming from ASINs (product pages) all I can do is bid more on the handful of keywords that actually show up as search terms in the report?

Well, bidding more on search terms doesn't have anything to do with the sales from the competitor product pages, I don't think.

But bidding more on search terms will get you better placement on those search terms.

Also the in-line ads that show up before organic results, I BID way way way way higher than the suggested bid (10x more) and it still doesn't show up there (automatic campaign).

Sounds like the x factor is at play. Whether that be relevancy, or whatever else amazon uses to determine ad placement.

Not too sure on your results, as I haven't run automatic campaigns in ages. I'm running manual campaigns, with exact match for my main keywords, and super high bids and bid+. Works for all of my keywords.

Try it and see if something changes.
 
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MetalGear

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@biophase or anyone that would know...

I understand how sourcing and customizing a single item with your logo and light modifications works, but what about moderate modifications?

I know I have a market, and the product can be constructed out of items readily available - potentially from different factory sites.

Imagine fusing two disparate items together, let's say a comb and spatula.

How would I execute this? Would this really be that difficult?
 

samuraijack

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How do you guys ship internationally?

I enabled FBA export but Amazon has not approved my product as eligible.

My product is 1lb and cheapest option I found is $22.50 from USPS first class international. At that price, it's almost the price of my product itself.
 

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