Book Advice On Marketing

[SparksCW]

I've identified that my core weakness is in marketing, probably the most important aspect of any business! I have two businesses and work a full time job for the family business, each has good products and services but is simply let down by not affecting enough people to get to where I want to be.

So I want to do some reading on marketing techniques, try and get a better overview on what I should be or could be doing to increase sales organically and paid.

Can anyone recommend any good books on the subject please?

 

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[GSF]

Id recommend reading through the following articles over at digital marketer if you haven't already:

http://www.digitalmarketer.com/customer-value-optimization/

http://www.digitalmarketer.com/ecommerce-advertising/

http://www.digitalmarketer.com/ecommerce-email-marketing/

http://www.digitalmarketer.com/content-marketing

 

[Ashten]

Two great books to get you on the right foot is:

1. No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
Ca$hvertising

2. Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

 

[Justin Gesso]

On top of what has already been mentioned, read Scientific Advertising. It's old, but very relevant today.

Marketing is as much about collecting and analyzing data as it is anything else.

You have a big task ahead of you. Marketing covers copywriting, creative, user experience, and much more. But if you can nail down the data collection and analysis end first, the rest will fall in place.

And while it's a big task to learn all of this, if you can sell things online, you will open a world of possibilities.

 

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[W4RHRSE]

Ashten, thanks for your book recommendations!

Ebay had a number of No B.S. Direct Advertising books for under $4... Mine is ordered.

Thanks again!

 

[W4RHRSE]

Two great books to get you on the right foot is:

1. No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
Ca$hvertising

2. Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Ashten: Thank you for your book recommendations!
Ebay has a number of No B.S. Direct Marketing books for under $4. Ordered mine.

Thanks again!

 

[SparksCW]

Thanks, I've bought Cashvertising and I've been reading the digitalmarketer links too and that's opened my eyes a little!! Will read them again in better detail later. That's pretty much exactly the sort of info I'm after as I've never really understood that side of ecommerce so hopefully I can apply some of that to my products.

Mine are a bit harder to sell as they're a more considered purchase, more expensive and the customer needs to know about it at the right time during their house renovation. Also not much scope for repeat customers with what I do as once they've bought it they probably won't need one again.

 

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[Danyer]

I am currently listening to Traction: How Any Startup Can Achieve Explosive Customer Growth. Not sure in what stage your companies are in, but I recommend listening/reading it regardless.

 

[Jennifer.h]

One of my strengths is Marketing, and I believe it is a way of thinking rather than a strategy. Marketing Research is figuring out who your customer is - and you need to understand why your product meets their needs.... Marketing Strategy is deciding how you will talk to them...

Before you get to the how, answer the who and why.

 

[ldw32374]

I've identified that my core weakness is in marketing, probably the most important aspect of any business! I have two businesses and work a full time job for the family business, each has good products and services but is simply let down by not affecting enough people to get to where I want to be.

So I want to do some reading on marketing techniques, try and get a better overview on what I should be or could be doing to increase sales organically and paid.

Can anyone recommend any good books on the subject please?

Sent from my iPhone using Tapatalk

 

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[PetePreneur]

I'd recommend anything by Gary Vaynerchuk or Seth Godin to get you started!

 

[wade1mil]

I've always loved marketing ideas like these, which you probably won't find in marketing books.

Bluefire challenges Obama to $1m poker game - Poker News
Cards Against Humanity takes out newspaper ad begging Obama to be its next CEO