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Targeting China with PPC

Giles

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Oct 11, 2007
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Hi all,

Just wanting some more info on targeting China with PPC adverts.

My target market in China based manufactures.

So far I am thinking

  1. Baidu PPC (they have a 70% market share)
  2. Google PPC to capture the other 30%
  3. I hear Alibaba has a PPC system for Trustpass member.
Has anyone got recommendations of a PPC company that can set-up and optimize this for me? My only language in English.

Otherwise I will go the Elance route - but I would rather have a larger company in control of this and not a lone Chinese worker with access to all my accounts.

Cheers,
:eusa_clap:
 
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Giles

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Oct 11, 2007
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And as a side question for those that have done business with China:

What methods of payment did you find was most popular. The cost is only US$300 - $500 and I am not 100% what the standard is in China for this about? I am targeting businesses:

Paypal?
Credit card?
Western Union?
Bank Transfer?

Regardless of what they do payments will need to be sent to my NZ account
 

townhaus

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From the little knowledge i have:

Chinese use China Unionpay - nobody has visa's, mastercards...

Google is blocked in china. Good luck with running google PPC / adwords.

Why are you targeting china when you appear to have very little knowledge of how things work there?
 
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Interesting Life

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How specifically you can target your prospective customers there is probably hugely important.

People do stuff differently over there. What may be unethical for you may just be business as usual for the people clicking on your ads.
 

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