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Business Card Experiment

A detailed account of a Fastlane process...

Mr4213

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I decided to have an experiment with business cards. I figured it might be useful to track the results on here so people can view them.

I designed two sets of business cards. One is designed with LIG (lower income groups) in mind.

And another with HIG (higher income groups) in mind.

The HIG card is designed to market quality.

The LIG card is designed to market affordability.

I'm still debating whether or not I'm going to upload the designs on here (probably not)

I'm at drill so I'll update later with the specific details.

UPDATE


Sorry I’m just now getting to this! It’s been a hectic week for me.


Location


I am looking over some income maps today and finding two locations.


By location I mean an area of town that covers X miles.


One will be HIG and one will be LIG. The average income in HIG will be X amount. The average income in LIG will be X amount.


(Will update this when I find the ideal locations)


Sample sizes


100 cards of both HIG and LIG. I will buy more as needed. I will also update this with my amount spent and the ROI I get back from them.


Card Placement


My goal is to get as many people to interact with my cards as possible. One method I use for this is only placing cards where I know people HAVE to interact with them.


For example, I’ll slide cards into gas pump card readers. I’m 100% sure that at some point in the day someone is going to HAVE to interact with that card. So if I went to a mega Wal-Mart, and there are 12-16 pumps. There's a high chance that 12-16 people will interact with my cards. If I went to all the gas pumps in that area I could easily get 50-100 people interacting with my cards everyday from that method alone.


Once I start placing my cards, I will update this with the specific places I put them at.


WHAT I AM LOOKING FOR


- How effective business cards can be


- If I consistently place X amount of cards at the same X locations will I be able to produce the same X amount of leads on average? Assuming I can, how can I build an automated system around it?


- How effective is it to use different designs for different groups?


- Assuming that I can produce the same X amount of leads on average, what would happen if I switched the cards? (Putting LIG cards in a HIG location) would my average leads go down because I am marketing with the wrong message?


- A few other things I will add later





I have more to add and will update soon!


Also if you have any suggestions at all please feel free to tell me and I will include them as appropriate.
 
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Last edited:

Scot

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Split test, nice. Split tests are always a good idea to see which idea has merit.
 

WebMedic

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Interesting, what service are you providing through the business cards?

Why not share the designs? :)
 

Niptuck MD

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I decided to have an experiment with business cards. I figured it might be useful to track the results on here so people can view them.

I designed two sets of business cards. One is designed with LIG (lower income groups) in mind.

And another with HIG (higher income groups) in mind.

The HIG card is designed to market quality.

The LIG card is designed to market affordability.

I'm still debating whether or not I'm going to upload the designs on here (probably not)

I'm at drill so I'll update later with the specific details.


i have done the same with my two businesses.
 
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Niptuck MD

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AgainstAllOdds

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Last edited:

TonyStark

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Niptuck MD

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thanks
 
Last edited:

Niptuck MD

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5-7 years?

Just spend $300 or whatever they charge and buy the cards. This isn't a 5-7 year goal. Buying a Lambo is a 5-7 year goal. Buying business cards is a one week goal at most.


Im not interested in lambo but the business card expens is $1400 for what i want. Im not ready to spend that much currently. Vistaprint has fared well at this stage of business. Maybe i shall cut the waiting time in half from 5-7 to 1 year lol
 
G

GuestUser155

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Have you figured out how you're going to track them? A bunch of ideas just popped into my head and I'm feeling giddy.
 
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OldFaithful

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Have you figured out how you're going to track them?
One easy way might be to take out multiple email accounts and link each type of business card to a distinct account. Or you can give different contact names for the business, so that the LIG calls and asks for Joe, while the HIG asks for John.

I had an acquaintance that gave out variations of his name when asked his personal information. Then he could tell who sold his personal info by verifying the spelling/structure on the junk mail/email he received. Those that sold his info would get banned.
 

Mr4213

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Interesting, what service are you providing through the business cards?

Why not share the designs? :)

I will include some details about my business in future updates.

I will also talk about some specifics of the designs I use, but I won't post the actual designs on here
 
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G

Guest3722A

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Kinda an off the wall thought but if high grade foil stamped presentation items are your thing, and you'd like a lot of leeway with testing and finding the sweet spot on the cheap, why not just pick up a second hand hot foil stamping kit that does this and do it yourself? They're not that expensive and you'll have high-grade foil stamping capability for cards, envelopes, matchbooks, things like that.
Kingsley is a good quality machine that mass produced a ton from the 30s to the 90s. They're everywhere
 

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