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Lead Generation Online: How do I get paid?

AaronDubya

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I have a business model I'm actively pursuing right now, it's basically lead generation for internet marketers. What I plan on doing is finding clients, mainly online startup, and playing "matchmaker" for them and internet marketing firm. If a deal is struck and the 2 businesses I paired up go into business I get paid a small percentage of each sale as a finder's fee.

I believe it's a very solid business model, but I have one major kink in this idea- I can easily get cut out of the deal, how would I get paid?

Should I get a lawyer to draft a contract and have my clients sign, stay in touch with both parties and send a bill if everything goes through? Or should I do something else to get paid for my part in the deal?
 
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Joey El

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I have a business model I'm actively pursuing right now, it's basically lead generation for internet marketers. What I plan on doing is finding clients, mainly online startup, and playing "matchmaker" for them and internet marketing firm. If a deal is struck and the 2 businesses I paired up go into business I get paid a small percentage of each sale as a finder's fee.

I believe it's a very solid business model, but I have one major kink in this idea- I can easily get cut out of the deal, how would I get paid?

Should I get a lawyer to draft a contract and have my clients sign, stay in touch with both parties and send a bill if everything goes through? Or should I do something else to get paid for my part in the deal?
Hey welcome.

You'll find lots of good advice on here if what you're doing is basically sales.

Why are you actively pursuing this? I already run this model while building my Fastlane...how will you make this meet CENTS?

Cheers
 
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theag

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Thats not lead gen, its commission sales.

Lead gen they pay you when they get the contact info, regardless of outcome.

I dont think its a viable business model, especially with startups, because they usually dont have money to pay a marketing agency. And if they do have money because they have investors, they dont need you to play matchmaker, because their investors have all the contacts they need for free.
 

eekern

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Market agencies gives you crappy commission after my experience. No one would agree to pay you every time, usually just a percentage of the first payment
 
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