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Recent content by Miketing

  1. Miketing

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    I was just thinking whether TikTok > text-based book is the most appropriate format of content or marketing channel. Most people on TikTok are used to watching fast-paced videos. I don't know anything about your specific target audience though. I've seen some people do well with Discord servers...
  2. Miketing

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    What's your funnel setup right now? TikTok organic videos > CTA + link in bio > ??? > Sales page? Are you using a free lead magnet to get them on an email list or discord before pushing for the sale?
  3. Miketing

    How to Write 2,000+ Cold Personalized Emails in 1-Hour For FREE Using ChatGPT/AI

    NOTABLE! MARKETING 
    Are these actually personalised to the prospect/business beyond using their name and business name? Or is it just unique variations of your pitch? If the latter, why would someone want to send unique AI-generated variations of a cold outreach email? I'd expect manually writing a few sequences...
  4. Miketing

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Ok, once you get to the marketing part, I'd recommend checking out a video summary of Dotcom Secrets on Youtube, that should give you the main ideas from it. Ideally Expert Secrets too. If you do want to do email marketing, it shouldn't be too hard to set up. You can just start with a free tool...
  5. Miketing

    Attempting to Build A Productocracy [Niche > Problem > Pre-sell > Solution]

    HOT! INTRO 
    Have you considered using the strategy of a "lead magnet" and then email marketing to sell to your list? If you can get email addresses, that's a valuable asset. You could use something similar to your book e.g. the first few chapters for free in exchange for their email addresses. You can...
  6. Miketing

    Cannot even get 1 meeting with potential customers

    HOT! MARKETING 
    In the first post you made it sound like your problem was getting any kind of validation for your product. That's clearly not the problem then. As you've already got validation from 5,000 people, it would actually be a much easier problem to solve. Giving up after you've got validation sounds...
  7. Miketing

    Cannot even get 1 meeting with potential customers

    HOT! MARKETING 
    Based on the approach you've been taking for outreach, there's no way to know whether your product solves a big enough problem or not. You simply haven't been doing it right. You need to first of all: 1. Figure out who your ideal client is Would this really be "somebody in Digital Marketing"...
  8. Miketing

    Figuring Out LinkedIn

    HOT! EXECUTION 
    Interesting. They seem to be like valuetainment/infotainment style where the posts are entertaining but also provide some value. I guess they're quite relatable to your audience and evoke some kind of emotional response too. I saw this tool recently which shows you viral posts in your niche - I...
  9. Miketing

    Figuring Out LinkedIn

    HOT! EXECUTION 
    I feel like longer story-type posts are the ones I see do best on LinkedIn. Often with some kind of image or GIF attached. Have you tried telling stories there? I know you have a bunch of good ones. That "show don't tell" story comes to mind - where you showed those potential clients their site...
  10. Miketing

    Quit $450k job to go fastlane: smart or not?

    HOT! MINDSET 
    So he quit his soul-sucking job with no clear path to progression, in exchange for working for himself with the potential of being a "fastlane" entrepreneur. Sounds like he made the right decision to me. Maybe he didn't enjoy his job at Netflix, but he's proven that he knows how to get a job...
  11. Miketing

    Spend your money on diesel and coffee

    HOT! 
    I was just talking to @Edgar King about getting clients, and part of the conversation reminded me of this thread. So I thought I'd share my experience here: Edgar: How did you two meet? Me: I think it was at a language exchange event originally, so pretty random. He ended up living at the...
  12. Miketing

    How not to cold message

    MARKETING 
    Something tells me you might've had one or two of these guys reach out to you before
  13. Miketing

    How not to cold message

    MARKETING 
    Exactly, gotta keep that awareness level in mind. Not very likely they'll be ready for a direct offer in the first message, otherwise they'd probably already be out there searching for it. You can sometimes catch someone in that window, but most of the market won't be there. The only exception...
  14. Miketing

    How not to cold message

    MARKETING 
    I've seen some outreach gooroos recommend this approach but I'm not a fan. Feels like a bait and switch. Wastes time for the sender also. You end up getting a bunch of replies from "prospects" but many are not actually open to these kinds of services. Also starts the relationship off on a...
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