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Recent content by BNeumann

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  1. BNeumann

    Brand building:How important is the logo?

    Building a brand and getting a logo, when separated, are two very different pursuits. A logo is only action faking if it's done without any other or before other considerations. In order for a logo to make any sense (especially if it is a simple logo) it needs context. You need a brand story/USP...
  2. BNeumann

    Self-Promotion: Post Your Offer, Biz, Links to The Forum (February 2020)

    ACTION TAKERS: THIS IS FOR YOU Are you in the process of developing your productocracy? Every idea, concept or product needs many things, but when the time is right, it better look good too! With logos starting at $99, and branding packages (think social presence + brand guide) at $299, plus...
  3. BNeumann

    Need ideas for my brand name.

    There is a great book I've used a lot called "Don't Call It That" by Eli Altman. Walks you through a whole process of elimination through various exercises until you've got the best solution.
  4. BNeumann

    Is Marriage Part of the Script?

    I would argue that the comparison factor is a form of self loathing. There is too much information. The question is, do you consume as the scripted do? You cannot be coerced by hyperrealities. The consumption of information at break neck speeds is part of the script today. It is designed to make...
  5. BNeumann

    Is Marriage Part of the Script?

    I'm unscripted and my wife is as well. You know what really goes against societal norms? STAYING married. I've got over 20 years with my wife because we're happy with each other. If you're unscripted that means you make rules. Unscription is not another script. You make you're own. Because you...
  6. BNeumann

    Amazon FBA vs Self-Fulfillment

    I would add that if you want to sell on Amazon FBA you have to consider monthly fees, storage fees (which fluctuate) and lastly you will not sell unless you use their advertising PPC. All of this eats at your margins, which is why it is all the more important to have them as high as possible.
  7. BNeumann


    I ONLY just started FB last year. Only to see whether or not it would work as a platform. My significant other has been on there since it began but I've paid NO attention to it whatsoever. It's interesting to see how it has changed. But is is also interesting to how a "latecomer" can learn from...
  8. BNeumann

    How Amazon Ruined My Life

    Heck yeah I'm putting it on Amazon. But I went too deep depending on their entire ecosystem for my business which was my mistake. It didn't work as good as I wanted. And I don't think they are the only channel to use. They have a lot of people ready to buy, but also as previously mentioned the...
  9. BNeumann

    How Amazon Ruined My Life

    I think Amazon can work for some brands, but what I've learned is that it only works as a supplemental channel. You can't necessarily go all in on Amazon or FBA and expect your brand to succeed. That was probably my major mistake. My brand and even product have validity but the platform was not...
  10. BNeumann

    How Amazon Ruined My Life

    Read my post. Sarcasm.
  11. BNeumann

    How Amazon Ruined My Life

    Agreed. The "Ruining" was more like self-deprecating humor. Your last quote is what I learned the hard way. Cheers.
  12. BNeumann

    How Amazon Ruined My Life

    Well, not really. To be honest, I hate them now. But at first I was smitten. The tempting allure of a slightly different version of a short cut. My name is BNeumann, and I am (only currently) an Amazon failure. Man did they make a lot off of me. The Acos based on their ppc is just crazy, and...
  13. BNeumann

    I've Read UNSCRIPTED!

    Working on listen #4 to UNSCRIPTED. Loving the brutal honesty.
  14. BNeumann

    I've Read The Millionaire Fastlane!

    Listened to TMF years ago and found life altering inspiration. Now I'm listening for the fourth time to Unscripted. Solid information for breaking from the norm. Honest and true. Love it! Cheers MJ.
  15. BNeumann



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